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Customer Engagement

Salesforce Launches Business Plus, a New Edition to Help Fast Growing SMBs Deliver Exceptional Customer Service

New Customer Health Monitor, Canvas, Custom Controls and more empower SMBs to boost customer retention, maximize agent productivity

New Customer Health Monitor, Canvas, Custom Controls and more empower SMBs to boost customer retention, maximize agent productivity and scale faster

Startups and SMBs, including Gourmet Ads, Luxe and SoundCloud, use to deliver the best customer service

Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company, today announced Business Plus, the newest edition of the all-in-one customer support app that enables fast-growing SMBs to scale while meeting the evolving demands of their customers. Business Plus is based on feedback and best practices of some of’s fastest-growing, most successful customers. With Business Plus, new capabilities for service managers and agents empower startups and more established small businesses to boost customer retention and maximize agent productivity while quickly resolving customer issues.

Company growth is about more than just finding new customers—it’s also about making sure that current customers are happy. In fact, companies that prioritize the customer experience generate 60 percent higher profits than their competitors1. Yet, it’s common for SMBs to face challenges scaling their support teams when they use point solutions with limited flexibility. That’s why today’s fast growing SMBs are turning to to deliver top-notch, personalized customer service that drives topline growth. Business Plus Helps SMBs Scale Their Service Solutions, Boost Customer Retention and Maximize Agent Productivity Business Plus is packed full of new innovations that allow SMBs to easily scale their service solutions to quickly grow their businesses.

New innovations with Business Plus include:

? Customer Health Monitor: While startups are usually hyper-focused on topline growth, it’s also important to be mindful of retention from day one. Customer Health Monitor is a category-first among service providers that makes one-to-one customer retention scalable. It sends early warnings to agents about potential dissatisfaction and recommends solutions to prevent customer attrition. For example, if a customer contacts customer support for the second time in one month, the agent receives a special “retention risk” alert so the agent knows how important it is to ensure a positive and fast resolution.
? Canvas: Canvas allows companies to embed third-party apps directly into the console, creating a customized UI (user interface) that has everything agents need to be more productive and deliver killer customer service experiences. Agent productivity is improved because regular actions that would traditionally require them to leave the console for another system—such as tracking a shipment, processing a refund or checking on the status of an order—can be completed instantly within In addition, Single Sign-On (SSO) streamlines agent access for all of the apps in the console.
? Custom Controls: Using Custom Controls, service managers can set limits on the actions a service agent can take on each case. Custom Controls ensure that the right agents are answering the right cases by giving managers new case management controls that help govern agent access, assignments, editing capabilities and more. For example, a retailer who is scaling up for the holidays and doesn’t want to provide full access to all support agents can provide a different tier of access to the seasonal support team.
? Embed: SMBs are increasingly connecting with their customers through mobile apps, which means that the in-app experience needs to seamlessly deliver sales, marketing and service experiences to consumers. Embed, a mobile SDK, allows companies to insert mobile support directly into any app, so customers can seamlessly access customer service anytime, anywhere, all without leaving the app.

Comments on the News

“At, we believe that every interaction is an opportunity to deliver awesome service to customers,” said Leyla Seka, general manager and senior vice president of, Salesforce. “With Business Plus, companies get the customization, control and insights they need to make agents more productive and expand their support offerings. Companies turn to because they know that we can help them scale their customer service as they grow.” “Having a scalable customer service tool is a key factor in our company’s growth,” said Benjamin Christie, founder and president of Gourmet Ads. “With customers and support staff across the globe, helps us help our customer find what they need, when they need it. And, if additional support is required, we can seamlessly manage cases from report to resolution. Since switching, we’ve seen an 80 percent reduction in case volume. enables us to realize our vision of being a one-stop shop for our customer; it’s a game changer for us.” is the all-in-one customer support app that empowers fast-growing companies to instantly deliver exceptional customer support and get a help desk up and running in hours or days. Fast-growing companies, such as Gourmet Ads, Luxe and SoundCloud, are using to deliver amazing customer support. customers on average experience a 42 percent faster response time, 38 percent increase in agent productivity, 36 percent increase in customer satisfaction and 27 percent decrease in support costs, according to research commissioned by The full report, “ Customer Survey: Results & Analysis,” is available for download.

Pricing and Availability

Business Plus is scheduled to be generally available July 1 for $125 per user per month.

Additional Information

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Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

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