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Salesforce Announces Multi-Year Partnership with (RED), Supporting The Global Fund to Fight AIDS

Salesforce to provide funding, employee time and technology resources to accelerate (RED)'s goal of delivering an AIDS-free generation SAN FRANCIS

Salesforce to provide funding, employee time and technology resources to accelerate (RED)’s goal of delivering an AIDS-free generation

SAN FRANCISCO & DAVOS, SWITZERLAND – Jan. 21, 2016 – Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM company, today announced a partnership with (RED) and a $5 million commitment to The Global Fund to fight AIDS. This commitment is in addition to the $1 million Salesforce pledged to The Global Fund last year in conjunction with the U2 iNNOCENCE + eXPERIENCE Tour. In alignment with Salesforce’s 1-1-1 model of integrated corporate philanthropy, the company is committing funding, employee time and technology resources to accelerate the goal of fighting AIDS.

Comments on the News
? “Salesforce is proud to apply our resources to help (RED) and The Global Fund accelerate the end of the AIDS epidemic,” said Lynn Vojvodich, EVP and CMO, Salesforce.
? “We’re delighted to see Salesforce partner with (RED) to bring both money and technology to the AIDS fight, and to announce it during the World Economic Forum where (RED) turns 10 this year. Salesforce’s commitment further underlines the important role that the private sector plays in beating this preventable, treatable disease which has killed more than 34 million people to date,” said Deborah Dugan, CEO, (RED).
? “Salesforce’s multi-million dollar commitment to fighting AIDS in partnership with (RED) will serve people affected by the disease, expand opportunity and help advance social justice,” said Mark Dybul, Executive Director, The Global Fund.

At the World Economic Forum (WEF) in Davos, Switzerland, (RED) will join Salesforce as it brings together world leaders to discuss how the public and private sectors can work together to solve complex issues such as global health, climate change and poverty.

As part of this multi-year partnership, (RED) and Salesforce will jointly participate in major events, such as Dreamforce 2016, the world’s largest software conference, and World AIDS Day. Since its founding in 2006, (RED) has generated $350 million for The Global Fund, impacting the lives of 60 million people in sub-Saharan Africa with prevention, treatment, counseling, HIV testing and care services.

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