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Customer Engagement

Salesforce Announces Salesforce for Messenger Platform

World's #1 CRM platform will empower companies to create entirely new sales, service, marketing and app experiences for customers on Messenger Sal

World’s #1 CRM platform will empower companies to create entirely new sales, service, marketing and app experiences for customers on Messenger

Salesforce for Messenger will enable companies to leverage existing business processes to make customer journeys even more relevant and personalized than ever before

SAN FRANCISCO—April 12, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM company, today announced Salesforce for Messenger Platform—the latest innovation in its ongoing strategic partnership with Facebook. Together, the companies are empowering companies to engage their customers through dynamic experiences around products, brands and moments—all connected to their business. Powered by Salesforce Lightning, the proven platform for more than 150,000 companies and millions of users, Salesforce for Messenger will deliver personalized engagement at scale with CRM data.

Messenger’s growth is skyrocketing with its monthly active users growing from 500 million in 2014 to 900 million today. This is precisely why companies are so eager to embrace it as the new channel to extend customer engagement and create conversations.

Today, Salesforce extends its leadership in CRM with the launch of Salesforce for Messenger. Companies will be able to leverage Messenger as a customer engagement channel to deliver entirely new 1-to-1 experiences across sales, service, marketing and apps. And because it is connected to the world’s #1 CRM platform, each Messenger interaction can be specifically tailored based on the context of the entire customer relationship. For example, a retailer will be able to embed a Messenger plugin on the checkout workflow on its website so a customer can ask any final questions before making a purchase. Since this Messenger exchange is also connected to the customer’s previous sales, service and marketing account records, the company can take a more personal approach to exceeding customer expectations.

Companies will have an invaluable opportunity to use Messenger as a channel to build brand loyalty and deepen customer relationships by delivering seamless experiences across marketing, sales and service with Salesforce.

Comments on the News
• "Now with Messenger, Facebook is inviting companies to engage their customers in new ways on its platform at scale,” said Alex Dayon, president and chief product officer, Salesforce. "With Salesforce for Messenger companies will be able to easily connect their businesses to Messenger, creating deeper, more personalized and 1-to-1 customer journeys within the chat experience.”

Salesforce has been on a continuous journey to completely re-imagine CRM for the digital era and the launch of Salesforce for Messenger is the latest example of how it is expanding the market. With Salesforce, companies can ensure that every interaction with a customer is an opportunity to create a memorable experience.

Pricing and Availability
• Salesforce for Messenger is expected to be available in pilot the latter half of 2016. Pricing will be announced at the time of general availability.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.


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