SAN FRANCISCO—March 24, 2017—Salesforce [NYSE: CRM], the world’s #1 CRM company and Intelligent Customer Success Platform, today announced Salesforce Commerce Cloud, now called Commerce Cloud Einstein, was named a leader by Forrester Research in its report, The Forrester Wave™: B2C Commerce Suites, Q1 2017.
Salesforce Commerce Cloud Einstein received the highest possible score for market presence. The report stated, “As one customer observed, ‘The integration of commerce into the Salesforce ecosystem of marketing, services, and sales is a potential unbeatable combination.’ Salesforce Commerce Cloud continues to be a strong option for retailers looking for an established, highly-scalable SaaS solution with market-leading personalization and promotions commerce capabilities. Salesforce also shows compelling over-the-horizon potential in the realm of AI and data-driven decision-making with its Salesforce Einstein capabilities.”
“The connected consumer is transforming commerce, creating new opportunities for brands to make the entire commerce experience smarter, more personal and engaging," said Jeff Barnett, CEO, Commerce Cloud, Salesforce. "With Commerce Cloud Einstein, brands have the fastest path to unified commerce, all powered by Einstein AI to deliver intelligent experiences for shoppers across digital and in-store.”
Today, the costly legacy systems that many brands and retailers use to power their commerce do not support the entire customer journey and lack the flexibility required to connect the variety of channels consumers use for shopping. To stay competitive in this quickly changing landscape, brands need a platform that allows them to engage directly with shoppers on any channel and deliver a personalized experience throughout the customer lifecycle.
Commerce Cloud Einstein powers commerce operations across all points of sale, including web, social, mobile, in-store and more. The leading enterprise cloud commerce solution, it allows the world’s top retail brands to continuously innovate in the complex, consumer-driven world. Commerce Cloud powers more than 2,000 commerce sites in 53 countries, with more than $16 billion in merchandise sold in 2016.
As part of the world’s #1 CRM platform, Commerce Cloud is uniquely positioned to empower companies to deliver a consistent brand experience throughout the customer lifecycle. By leveraging Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions, brands and retailers can ensure every engagement, no matter the channel or device, is completely unified.
The 2017 Forrester Wave for B2C Commerce Suites is available here: https://sfdc.co/bvwUwC
Learn more about Salesforce Commerce Cloud here: https://www.salesforce.com/products/marketing-cloud/overview/
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