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Salesforce Positioned in the Leaders Quadrant of the 2017 Magic Quadrant for Sales Force Automation for Eleventh Consecutive Year

Evaluations based on completeness of vision and ability to execute SAN FRANCISCO—July 20, 2017—Salesforce [NYSE: CRM], the global leader in CRM, today

Evaluations based on completeness of vision and ability to execute

SAN FRANCISCO—July 20, 2017—Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the eleventh consecutive year, Salesforce has been positioned by Gartner, Inc. as a leader in its July 2017 Magic Quadrant for Sales Force Automation (SFA). Placement was given to Salesforce for Sales Cloud. Sales Cloud empowers salespeople to sell faster, smarter and the way they want.

"Salesforce has been positioned as a leader in the Gartner Magic Quadrant for SFA for eleven years in a row, which we believe provides further confirmation of our industry leadership,” said Adam Blitzer, EVP & GM, Salesforce Sales and Service Clouds. “Powered by Einstein AI and Lightning, Sales Cloud continues to revolutionize the sales industry—enabling our customers to succeed in the digital era."

According to Gartner, “sales force automation (SFA) applications automate the sales activities, processes and administrative responsibilities for an organization’s sales professionals. SFA is a foundational technology that provides core sales execution capabilities: account, contact and opportunity management, sales forecasting, reports and dashboards, and mobile applications. Additional noncore capabilities that are often part of SFA offerings include lead management, sales enablement (content management and guided selling), quote management, partner relationship management (PRM) and analytics.”

About Sales Cloud
Sales Cloud, the world’s #1 intelligent sales platform, delivers an unparalleled user experience—enabling sales teams to sell faster, smarter and the way they want. No matter the industry, role or company size, Sales Cloud arms salespeople with the intelligence and insights they need to navigate and manage the entire sales process, from lead-to-cash. In the first half of 2017, Salesforce continued to extend the Sales Cloud platform with the introduction of Einstein High Velocity Sales Cloud, arming sales reps of all levels with the intelligence they need to achieve new levels of productivity; and Sales Cloud PRM, enabling channel partners to close deals faster than ever. Companies that have deployed Sales Cloud have seen an average 35 percent increase in sales productivity, a 30 percent increase in lead conversions and an overall 25 percent increase in revenue.

Additional Information
The 2017 Gartner Magic Quadrant for SFA is available here:
To learn more about Sales Cloud, please visit:
To learn how Sales Cloud can help salespeople sell faster and smarter, please visit:

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About the Gartner Reports
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.


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