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Customer Engagement

NYDJ Apparel Selects Salesforce to Accelerate Growth and Deliver Personalized Shopping Experiences

Fast-growing women’s denim and apparel brand unifies commerce and marketing on a single platform with Salesforce

SAN FRANCISCO—March 15, 2018—Salesforce (NYSE: CRM), the global leader in CRM, today announced that NYDJ—a leading denim and apparel brand for women—has selected Salesforce Commerce Cloud and Marketing Cloud to grow its direct-to-consumer online channels and deliver personalized, connected shopping journeys.

Prior to Salesforce, NYDJ used point solutions for ecommerce and marketing that siloed customer data and lacked the analytics needed to improve engagement across every touchpoint. In an industry where creating exceptional customer experiences is essential to building brand loyalty, retailers like NYDJ need a platform that unifies customer data across the entire shopping journey, including web, mobile, social and in-store, and provides a single, actionable view of each shopper.

With Commerce Cloud and Marketing Cloud, NYDJ now has a single, intelligent platform that can help turn consumers into high-value customers. With Commerce Cloud, NYDJ shoppers will see unique content, campaigns, offers and recommendations based on information such as browsing history, past purchases and whether they are shopping on the web, smartphone or social media. And with Marketing Cloud, NYDJ will be able to deliver the right messages at the right time to shoppers via their preferred communication channels. For example, if a customer shopping on adds items to their shopping cart but does not complete their purchase, a follow-up message could be sent automatically that reminds or even incentivizes them to complete their purchase.

“The pace of change in our industry is staggering, and our commitment to creating the best product and experience for our customers ensures a bright future for NYDJ,” said Lisa Collier, president and chief executive officer, NYDJ. “We look forward to further streamlining our commerce and marketing with Salesforce to build experiences that create life-long customers.”

“As retailers like NYDJ grow their digital engagement, it is essential that they unify the customer experience across all points of marketing and commerce,” said Shelley Bransten, SVP, retail industry solutions at Salesforce. “NYDJ is taking a big step to foster growth and build smarter, more personalized and faster experiences for their shoppers."

About NYDJ
Founded in 2003 in Los Angeles as Not Your Daughter’s Jeans, NYDJ is a denim and apparel brand designed to make women feel fabulous, confident, sexy, and amazing. Believing that “Fit is Everything,” NYDJ is renowned for pioneering fit technology in denim and an inclusive size range that spans petite, plus, tall, and maternity so every woman can enjoy comfortable, flattering jeans that feel like they were made just for her. Every pair of NYDJ jeans and pants feature exclusive Lift Tuck® Technology that slims in the front and lifts in the back, contouring curves so that customers look, feel, and buy one size smaller. With a cult following and a transformative fit, NYDJ is a brand that values customer intimacy, innovation and community. Now with an assortment that includes tops, pants and other apparel, NYDJ is sold in better department stores and over 7,000 global points of retail distribution. For more information, visit

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

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