Skip to Content
Skip to Footer

Customer Engagement

Salesforce Supports Automobili Lamborghini in Building Connected Customer Experiences

Iconic automotive brand selects Salesforce to engage with customers and dealers in entirely new ways

Lamborghini Unica, an exclusive mobile app powered by Salesforce, is now available, enabling Lamborghini owners to manage their vehicles and ownership lifestyles

SAN FRANCISCO—DREAMFORCE 2018 —September 27, 2018—Salesforce (NYSE: CRM), the global leader in CRM, announced that Lamborghini—the Italian brand and manufacturer of super sports cars and Super SUVs—is using Salesforce to connect every aspect of the Lamborghini ownership experience.

Since 1963, Lamborghini has become one of the world’s most iconic automotive brands. Fast forward 55 years—customers today want experiences with brands they love to extend seamlessly online. That is why Lamborghini is partnering with Salesforce to create the ultimate digital experience for its customers.

This year, Lamborghini launched Lamborghini Unica, an exclusive mobile app, allowing Lamborghini owners to interact both with their supercars and with Lamborghini lifestyle, events and opportunities. Built on Heroku, part of the Salesforce Lightning Platform, and powered by Salesforce Community Cloud, the Lamborghini Unica app gives Lamborghini owners exciting features, such as updated information about their URUS production status, and real pictures. They can also get a private virtual preview of new vehicles, such as the super-exclusive Aventador SVJ.

“At Lamborghini, we are focused on creating products that embody innovation, are timeless and value characteristics of the Italian culture,” said Federico Foschini, Chief Commercial Officer at Automobili Lamborghini. “Experience is in the details, and Salesforce allows us to build beautiful digital experiences for our customers that hold true to our brand.”

Salesforce Marketing Cloud will become the backbone of Lamborghini’s customer communications—from the initial invitation to download the Lamborghini Unica app to updates on service requests and appointments via email, SMS or push notifications, depending on the customer’s preferences. This will enable Lamborghini to deliver more personalized customer experiences across every digital touchpoint and increase engagement with its customers. Lamborghini plans to build new digital experiences for its dealers as well, unifying the entire customer journey on Salesforce.

"Lamborghini is a brand that makes Italians proud of their image and reputation, which stems from their capacity to innovate,” said Paolo Bergamo, SVP, Salesforce. “Digital is dramatically changing customer expectations, and once again Lamborghini has taken the opportunity to innovate by creating a new customer journey.”

“By 2020, customer experience will overtake price and product as the key brand differentiator,” Anna Rosenman, VP of Community Cloud at Salesforce. “With Salesforce, Lamborghini is putting its customer experience first, creating engaging digital experiences to connect with their community of customers."

Dreamforce 2018

Dreamforce 2018 is four days of innovation, inspiration & learning, equality, giving back and fun for the Salesforce Community. More than 10 million viewers will join online and 171,000 Trailblazers are registered to attend in person for the sold out event. Dreamforce will feature 2,700+ sessions to help every role in every industry succeed along with opportunities to get hands on Salesforce’s latest product innovations. Every year the world’s most innovative minds come to Dreamforce to inspire, excite and motivate attendees. To learn more, please visit:

About Automobili Lamborghini S.p.A.

Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northern Italy.

In 2017, Automobili Lamborghini launched its third model, the Lamborghini Urus, the first Super Sport Utility Vehicle. This car creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

The V10 Huracán family made its world debut at the Geneva Motor Show in 2014 with the Coupé version, followed by the Spyder and the Rear-Wheel-Drive versions in 2015. Successor to the iconic Gallardo, the Huracán’s innovative technology and exceptional performance redefines the driving experience for luxury super sports cars. The Huracán Performante was presented at the Geneva Motor Show in 2017 and proves its driving capabilities holding several lap records.

The Aventador S Coupé and Roadster presented in 2017 represent a new benchmark in the world of V12 luxury super sports cars. And the Aventador SVJ, presented in August 2018, has already claimed its position as the Nürburgring-Nordschleife production car record holder, completing the 20.6 km lap in just 6:44.97 minutes.

With 150 dealerships today throughout the world, in half a century Automobili Lamborghini has created a continuous series of dream cars, including the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, as well as limited editions including the Reventón, Sesto Elemento, Veneno and the Centenario.

For information on Automobili Lamborghini: or

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.


Get the latest Salesforce news.