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Tableau Named a Leader in Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms for 12th Time

Salesforce today announced that Gartner, Inc. has named Tableau a Leader in the 2024 Magic Quadrant™ for Analytics and Business Intelligence Platforms. This is the 12th consecutive year that Gartner has recognized Tableau as a Leader in the space.

Why it’s important: Eighty percent of business leaders say data is critical for decision-making at their organization, and 79% of analytics and IT leaders are increasing their investment in data analysis and visualization tools.

Innovation in action: For over 20 years, Tableau has focused on democratizing data and analytics, helping anyone make data-driven decisions. 

Tableau also continues to innovate to help everyone become a data person. In the past year, Tableau has introduced over 140 product innovations across cloud, server, and desktop, with a particular focus on leveraging AI and quality data to make trusted insights accessible. 

Gartner’s report notes that Tableau is advancing its technology and commercial flexibility. This is in part due to new capabilities that Tableau has launched, including: 

  • Einstein Copilot for Tableau, an AI assistant designed to help users in every role and function explore data.
  • VizQL data service, which enables Tableau users to access their data without the need for visualizations, unlocking new analytical possibilities and insights.
  • A new Tableau Pulse metrics layer that helps analysts easily create standard metric definitions, a set of metadata that establishes the meaning and business context of a metric.
  • Tableau Desktop Public Edition, which enables users to work with and save data securely and locally on their desktop, is now offered for free.
  • A consumption-based pricing model in the Embedded Analytics offering that enables users to pay for usage, not number of seats, so they can unlock the benefits of Tableau Embedded Analytics in a more scalable, flexible, and cost-effective way.

Zoom out: Tableau’s revenue has doubled since Salesforce acquired the company in 2019, and in fiscal year ‘24, its revenue grew nearly 16% year-over-year.

We are honored to be recognized by Gartner in this distinguished category for the 12th consecutive year.

Ryan Aytay, CEO, Tableau

The Tableau perspective: “We are honored to be recognized by Gartner in this distinguished category for the 12th consecutive year,” said Ryan Aytay, CEO, Tableau. “Our mission is to help everyone see, understand, and act on their data – and we’re making this possible by adding new AI innovations into our core products and introducing free tools. We continue to listen closely to the Tableau DataFam to ensure every product innovation and ecosystem expansion is thoughtfully aligned to make intuitive data experiences for everyone.”

More information:

Gartner Disclaimers:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select on those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Tableau is recognized as Salesforce (Tableau) in this report.


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