Quick Take: KPMG has selected Salesforce to power its front office transformation. With Salesforce Customer 360, and in collaboration with KPMG’s Salesforce Consulting Practice and Salesforce Professional Services, KPMG is embracing a digital-first strategy to drive growth across its audit, tax, and advisory practices with a unified view of its clients.

What’s the Impact: By uniting sales, service, and marketing departments through a single, integrated CRM system, KPMG is reorienting and reimagining their business with a client-centric approach.

The Salesforce Perspective: “KPMG is collaborating with Salesforce Professional Services and our Customer Success Group because they know that speed is critical to digital transformation,” said Lori Steele, EVP of Global Professional Services at Salesforce. “Our team of transformation experts and architects will bring the Salesforce way of driving change to KPMG, including 22 years of expertise and best practices to fuel fast innovation and long-term success.”

What They’re Saying: Liam Walsh, the partner in charge of KPMG’s front office transformation, explained, “The COVID-19 era has taught us that we are capable of adaptation and change, and these challenging circumstances are exactly why we believe now is the time for us to evolve.”

What to Watch: The KPMG Engage blog series will track the project throughout 2021, sharing insights from KPMG leaders as they embrace new ways of working and innovative digital solutions.

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