Skip to Content
Skip to Footer


Salesforce B2B Commerce Makes the Complex Needs of the Business Buyer Easy

Salesforce B2B Commerce released several new product features that empower B2B customers to establish a strategic omnichannel presence on the Customer Success Platform. The first software update for Salesforce B2B Commerce offers more flexible search options and robust APIs to streamline the omnichannel commerce experience. The additional new features allow business buyers to shop and search complex sites with ease in a more modern and consumer-like experiences even in categories with tens of thousands of SKUs. It is with these innovations that Salesforce B2B Commerce customers such as Univar and Samsonite, generate online revenue fast, easily scale for growth and stay 100 percent connected with customers on a single platform.

Customers Benefit From Consumer- Inspired Experiences With Salesforce B2B Commerce

Univar, one of the largest global chemical and ingredient distributors, leveraged Salesforce’s CRM capabilities and out-of-the box commerce functionality to launch a digital storefront quickly and efficiently. The solution allows B2B buyers to browse through the company’s chemical and ingredient catalog in a seamless and intuitive way – the same way they are used to shopping in their personal lives. They can easily access necessary documentation and safety information, and reorder products in just two clicks – any time, any where.

“At Univar, we’re constantly looking for ways to provide the very best customer experience. That’s why it’s so important for us to have a partner like Salesforce that can support us as we evolve to stay ahead of the game. With Salesforce B2B Commerce, we offer our customers easy two-click reordering and 24/7 access to our catalog from any device, downloadable product and safety documentation, and easy purchasing – made for business buyers.” – Ian Gresham, Chief Marketing Officer at Univar.

As the worldwide leader in travel bags, luggage, and accessories, Samsonite Europe looked to Salesforce B2B Commerce to bring its wholesalers and distributors online and scale to support its growing global business. Through Salesforce B2B Commerce, Samsonite Europe can deliver a consumer-like experience in a B2B world, leveraging the Salesforce community for a deeper, more strategic omnichannel presence.

“With expectations in B2B and B2C growing for streamlined, simplified commerce experience, we’re laser-focused on providing the very best path to purchase for our customers. Through the Salesforce Commerce Cloud platform, we’re able to stay 100 percent connected to our customers across the B2B and B2C space and support them across every channel as they browse, research, and buy.” -Dirk De Smyter, Director Information Technology Europe at Samsonite

Salesforce launched its B2B Commerce product following the acquisition of CloudCraze in April, and plans to continue its momentum in B2B with deeper integration of its B2C and B2B capabilities. For more information on Salesforce B2B Commerce, click here.


Get the latest Salesforce News