Salesforce Completes its Acquisition of CloudCraze

Salesforce, the global leader in CRM, has completed its acquisition of CloudCraze, a leading B2B commerce platform built natively on Salesforce. Leading global companies, including Coca-Cola, Cummins, Ecolab, Land O’ Lakes, and WABCO, rely on CloudCraze to power global B2B commerce experiences and connect directly with their customers and partners to grow sales, reduce costs and increase customer satisfaction.

Salesforce is a global leader in digital commerce and during the 2017 holiday shopping season, Salesforce Commerce Cloud powered the experiences of more than 540 million consumers across some of the world’s top brands. With the addition of CloudCraze, our customers will be able to create the same richly branded commerce experiences for business buyers that they do for consumers, all from a single platform.

The acquisition of CloudCraze enables Salesforce and its customers to take full advantage of the shift to digital commerce. For more information, see the original announcement of the acquisition agreement.

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