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Digital Transformation

Salesforce Customer Identity Plus Helps Eliminate Identity Silos

customer identity

Salesforce and Auth0, a leading authentication and authorization platform, have partnered to offer Salesforce Customer Identity Plus, which enables companies to manage and consolidate customer identities across all apps, regardless if they are built on Salesforce, through either a low or pro-code approach. 

Now generally available, Salesforce Customer Identity Plus helps bridge identity silos so companies can maintain a single identity for the entire customer journey, across sales, service, marketing and more. With a single view of each customer, companies can more easily personalize digital interactions and build deeper relationships with customers and partners.

“Enterprises are striving to deliver frictionless customer identity and access management services at scale,” said Ian Glazer, SVP, Identity Management, Salesforce. “With Salesforce Customer Identity Plus integrated into the world’s #1 CRM companies can consolidate identities from multiple sources to create one profile across all apps.”

Customer Identity Plus Offers SDKs, Pre-Built Connectors

Salesforce Customer Identity Plus includes a variety of SDKs and dozens of pre-built connectors for quickly building fully-customized, frictionless user login and registration experiences. Customer Identity Plus also provides the flexibility needed to easily integrate into apps with low-code or with pro-code for more complex cases. Additional benefits include:

  • Easy to configure and deploy, allowing customers to go into production faster than ever.
  • Built for scale with millions of customers.
  • Deliver Auth0’s threat protection technology to complement Salesforce’s customer-focused offerings, including Salesforce Platform, Experience Cloud and Commerce Cloud. 

To learn more about Salesforce Customer Identity Plus, click here.

About Auth0

Safeguarding billions of login transactions each month, Auth0 works to deliver convenience, privacy, and security so customers can focus on innovation. Auth0’s modern approach to identity enables companies to provide secure access to any application by helping businesses manage their online user base and providing secure access to their applications. 

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