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Digital Transformation

Meet Salesforce Easy: Helping Every Company Drive Efficient Growth

Screenshot of Salesforce Easy

Salesforce Easy journey starts with new simplified offering for sales, service, and marketing to help customers drive fast ROI and cut costs with the #1 CRM

Every industry is facing its own unique mix of economic, social, environmental and technological challenges. From supply chain issues impacting manufacturing, to labor issues in retail, to market volatility in financial services, organizations across the globe are stretched thinner than ever before, and more uncertain about what lies ahead.

Businesses need to be more resilient, flexible, and ready to adapt. They need a trusted technology partner and digital advisor to guide them forward and help them do more with less. Research shows that in the past three years, companies that adopted technology across their organization are now growing 5x faster than those who didn’t — not simply weathering the storm, but succeeding during the most turbulent times.

Salesforce Easy, a new simplified experience for businesses of all sizes, helps drive businesses forward, tapping into Salesforce’s technology expertise and best practices accumulated over the course of more than two decades. And with Salesforce Easy, customers get a flexible and resilient platform, with a robust ecosystem of partner apps and services, that helps them adapt to whatever challenges lie ahead, stay connected to their customers, and move as fast as their business dictates.

The first step in the Salesforce Easy journey is a new way for customers to try, buy, and expand on Salesforce at their own pace, with self-service purchasing options and a three-click set-up that makes it easier and less costly to grow with Salesforce as business needs evolve. This is a faster, easier way to manage customer relationships, build amazing digital experiences and gain a complete view of each customer. And with this functionality across sales, service and email outreach, Salesforce makes it easier to sign up, set up and use the #1 CRM, delivering fast time to value for companies of all sizes and industries.

According to Kris Billmaier, SVP and GM, Salesforce Easy, “We’ve heard overwhelming feedback from our customers that their organizations need to focus and simplify their operations to build resilience and deliver immediate value to their customers. That’s why we are announcing Salesforce Easy — with the swipe of a credit card, SMBs can start seeing results fast, while larger businesses can get up and running quickly with Salesforce and then rapidly scale with the tools they need along their growth journey.” 

That’s why we are announcing Salesforce Easy — with the swipe of a credit card, SMBs can start seeing results fast, while larger businesses can get up and running quickly with Salesforce and then rapidly scale with the tools they need along their growth journey.

Kris Billmaier, SVP and GM, Salesforce Easy

The new trial, setup and activation experience lets companies across industries access a single view of the customer and drive productivity, save time, and cut costs. Benefits include:

  • Easy to increase productivity: Integrations with Slack, Google, and Microsoft 365 identities make sign-on faster than ever, and a guided onboarding process helps users quickly understand ROI with streamlined contact uploading, email syncing, and calendar connection.
  • Easy to save time: Access to quick follow-up cadences and the ability to market leads through simple email outreach brings automation and signals to sellers, so users spend more time forming relationships with customers than inputting data.
  • Easy to cut costs: Sales, service and email outreach capabilities on one platform help users reduce spend, and Default Dashboards out of the box improve visibility into business growth.

A three-click set-up makes it easier and less costly to try, buy and expand on Salesforce

Salesforce’s proven sales, service, and marketing automation capabilities are already making it easier for companies of every size to do more with less — Salesforce Easy in practice. In fact, 72 percent of customers using more than one Salesforce Customer 360 application report faster time to ROI, and 95 percent report improved efficiency and productivity.

In the coming weeks and months, Salesforce will be announcing new Salesforce Easy products and solutions across marketing, commerce and analytics designed to make it easier than ever to drive efficient growth with Salesforce. This is just another way Salesforce is there for its customers.

Learn more about Salesforce Easy here.

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