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Salesforce Named a Leader in Healthcare CRM Providers by Independent Research Firm

Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave™: Healthcare CRM Providers, Q1 2020. Salesforce Health Cloud was the highest scoring vendor in the Strategy category, and received the highest possible scores in the criteria of Customer Success, Partner Ecosystem, Product Vision, Social Determinants of Health Data, Data Exchange and Connection to Community Resources.

“As the healthcare industry moves towards more personalized experiences, providers, payers, pharmaceutical and medical device companies should adopt technology that helps engage patients at scale while improving outcomes and lowering costs,” said Jujhar Singh, EVP & GM of Industry Products at Salesforce. “Health Cloud provides a state of the art patient experience platform that allows providers to build even stronger and more meaningful relationships with their patients, filling an important role in the ecosystem. We believe that Forrester has validated our work and vision by naming Health Cloud a leader in healthcare CRM.”

According to the Forrester report, Health Cloud “offers a foundational healthcare solution that can be configured by clients or by channel partners with serious chops in healthcare…Health Cloud’s interoperability, via MuleSoft, is a core strength that enables a scalable API strategy that benefits partners and clients alike. The integration platform not only has hooks into multiple health data systems, including EHRs, but also provides partnerships that close HCOs’ gaps on access to SDoH data and resources and the availability of scheduling data…Salesforce is a strong fit for HCOs across all healthcare sectors looking to extend the value of CRM beyond the contact center.”

The Forrester Wave: Healthcare CRM Providers, Q1 2020 is available here.

Health Cloud brings the world’s #1 CRM to healthcare and life sciences with industry-specific innovation to create more personalized, collaborative, and connected experiences at scale. Built on a single, secure platform that integrates EHR data, claims systems, patient service programs, device inventory, and more, Health Cloud offers a holistic, 360-degree view of the patient, member or customer.


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