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Salesforce Named a Leader in Partner Relationship Management 2020 Report

The report gave Salesforce the highest scores in the strategy and current offering categories.

“[Salesforce] benefits from market leadership across a broad array of sales, marketing, channel, and customer success solutions.”

Salesforce continues to build on our no-code/low-code platform, extensive global ecosystem, and the solutions we offer across industries, segments, and channel types.

We’re honored to announce that Forrester has positioned Salesforce as a Leader in The Forrester Wave™: Partner Relationship Management, Q4 2020. The Forrester report notes that “Salesforce further distances itself from the pack” and “continues to be the largest and fastest-growing PRM vendor in the industry.”

Sales Cloud PRM, Salesforce’s partner relationship management solution, received the evaluation’s highest possible scores in the market presence and strategy categories, as well as the highest score compared to other PRM providers evaluated in the current offering category. The Forrester report also notes that Sales Cloud PRM’s “[customers say it has a] quantifiable impact on delivering a strong partner experience.”

We believe our Leader position is a reflection of all the amazing work of our own customers. We are proud to be part of your channel success across every industry, geography, and segment.

Sales Cloud PRM is a turnkey channel management solution that brings together Sales Cloud and Experience Cloud, extending the world’s #1 CRM platform into a personalized experience for channel partners. With Sales Cloud PRM, businesses strategically engage partners to sell, market, and service customers together. 

Using Sales Cloud PRM to drive channel sales, our broad range of customers benefit from:

  • A flexible, low-code platform that unifies sales, marketing, service, and commerce data to create a single view of the customer
  • Ongoing product innovation, including embedded AI and Lightning Flows to drive channel efficiency and success
  • A massive global ecosystem of SI and ISV partners, with over 8 million app installs from our AppExchange and dozens of leading Lightning Bolt industry solutions 

A complimentary copy of The Forrester Wave™: Partner Relationship Management, Q4 2020 is available for download here

For more information on Salesforce’s PRM solution, visit

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