In January, as a founding partner of 1t.org, and in support of its mission, Salesforce announced our goal to support and mobilize the conservation, restoration, and growth of 100 million trees by the end of 2030. Reaching this goal means tapping into the full power of Salesforce, including our technology, capital, and influence. It also means learning from others, and refining our programs and methodology over time.
Today, on our path to 100 million trees, we are excited to launch our first digital tree tracker at salesforce.com/trees, built on the Salesforce Platform in partnership with Plant-for-the-Planet, that tracks our progress towards our 100 million tree goal, highlights our partners on our tree journey, and enables donations to some of the projects we’re supporting around the world.
Climate change isn’t a distant threat. Our planet is changing dramatically and quickly, and according to the National Aeronautics and Space Administration (NASA), human activity is the main driver. We’re experiencing the hottest decade on record—glaciers and ice are melting at alarming rates, oceans are warming faster, and apocalyptic fires are raging from the Amazon to Australia to the West Coast. The world is losing 18.7 million acres of forests annually, equivalent to 27 soccer fields, every minute. Our health, food and water supply, and economic growth are at risk.
At Salesforce, we believe business is one of the greatest platforms for change. We are committed to doing everything we can to step up to the urgent challenge of climate change and creating a sustainable, low-carbon future for all.
We can’t do it alone. That’s why we are working with incredible partners like Plant-for-the-Planet on this journey. Plant-for-the-Planet is a children and youth led initiative that became a spearheaded driver for the idea to plant trees on a global scale. In 2011, in a speech at the UN General Assembly, Felix, the founder of the initiative, called on the world to plant a Trillion Trees. In subsequent years, Plant-for-the-Planet spearheaded that vision by creating a model restoration project in Yucatán, Mexico and a free, easy-to-use, open-source tool giving everyone easy access to plant and donate trees all over the world. Here are a few of the other partners:
American Forests has worked longer than any national nonprofit conservation organization in the United States to protect and restore the country’s forests. Since their founding in 1875, they have been the pathfinders for the forest conservation movement. In the early 1900s, for example, they rallied forest advocates to champion creation of the U.S. Forest Service. In 2018, they won a decade-long campaign persuading Congress to provide stable funding for preventing and fighting forest fires. Now they are focused on building a reforestation movement in America, from cities to large, rural landscapes. We all rely on forests in order to survive and thrive, given the power they have to filter our air and water, provide jobs, mitigate climate change and more. But our forests are being degraded and destroyed at a rapid pace and large scale. If we take care of our forests, they will take care of us.
Global Forest Generation (GFG) is restoring lost and threatened forests in South America’s Andes. Together, we are partnering with local leaders and indigenous and rural communities to plant the right native trees in the right places on a large scale. We’re committed to regenerating vital forest ecosystems for their critical role in conserving water and biodiversity, fighting climate change, and diminishing poverty. The goal of GFG’s Accion Andina reforestation initiative is the restoration and protection of one million hectares (almost 2.5 million acres) of high priority forest ecosystems in six Andean countries over the next 25 years.
Natural Capital Partners is a world-leading provider of innovative solutions for positive impact on the world’s natural capital. Over 80 percent of Kenya’s mangrove forests have disappeared. If conserved and restored, mangroves provide a highly productive natural carbon sink, storing up to 4 times more carbon than a tropical rainforest. They also protect coastal communities from storm surges and provide a vital habitat for fish. Working with two local community groups, the project is restoring the mangroves and creating bee-keeping programs so the communities can sell the lucrative mangrove honey, which is medicinal and in high demand.
And wherever you are in the world, you can take our new “Trees to Combat Climate Change” trail on Trailhead to continue learning how trees play a key role in addressing climate change, while unlocking a tree donation for every badge earned.
Sharing our work and learning during virtual Climate Week and the UN General Assembly
We will host several events to engage the community in climate action learning and activities this week during Climate Week and the UN General Assembly. These include:
- Take a wellbeing break: Watch conversations with marine biologist, Dr. Ayana Johnson and famed primatologist, Dr. Jane Goodall as they discuss the importance of nature based solutions and the urgency of climate action.
- Leadership for a More Resilient Future: Tune in with very special guests Mellody Hobson and Doug Peterson as they sit down with Mark Hawkins to share practical suggestions, considerations, and best practices to help us lead in this new normal.
- Trail Together: A trail guide will lead viewers through the “Trees to Combat Climate Change” module on Trailhead and host a Q&A.