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Covid-19 Response

Salesforce Unveils the Next Phase of Dreampass and New Health and Safety Innovations to Navigate In-Person Events

Editor’s Note: This article references Dreampass and Salesforce’s Health & Safety Playbook, which have been expanded upon with the launch of Safety Cloud. For the latest on Salesforce’s health & safety-related innovations, check out this press release and FAQ.

The Salesforce Event Health and Safety Playbook, available to any business as a free resource, offers best practices for hosting attendees more safely at live events

Salesforce’s new Dreampass product is now available for organizations to bring people back together to help enable safer experiences by easily applying health protocols to events

Salesforce’s transition into verifiable credential management helps businesses streamline processes and verify health credentials to further strengthen stakeholder trust


Over the last 20 months, businesses and consumers have adapted to nationwide lockdowns, digital-first work, and virtual healthcare. As people and organizations continue to adjust to a changing pandemic and emerging COVID-19 variants, they are also looking for ways to resume gatherings in person in this new world.

A Dreampass secure, privacy-preserving entry credential.

Today, Salesforce is releasing the next phase of Dreampass along with other health and safety innovations — including the Salesforce Event Health and Safety Playbook and verifiable credential management — to help every organization build trusted environments, bring people together more safely, and help deliver a healthy future.

“The world is craving more opportunities to get back together again in person,” said Meredith Flynn-Ripley, SVP of CRM Product Management, Salesforce. “In this evolving pandemic, organizations need a robust, agile way to more effectively and safely deliver in-person experiences as part of their day-to-day operations. Now, with Salesforce’s new health and safety innovations, organizations can create more secure, safe, and verifiable workflows and deploy applications that help protect employees, customers, and communities at events.”

Gather together in-person safely with Salesforce’s support

Traditional monitoring and health status management is complex, cumbersome, and manual. Organizations need a robust, scalable way to streamline COVID-19 safety protocols. Together, the Salesforce Event Health and Safety Playbook and Dreampass provide technology along with best practices to help businesses more effectively and safely deliver in-person experiences.

As the pandemic evolves, Salesforce’s strategy and execution for hosting events has evolved with it. And now, Salesforce is bringing some of the lessons learned and insights gained in producing Dreamforce 2021 to the public with a free resource to help other organizations reintroduce in-person events.

Co-authored by Salesforce Chief People Officer Brent Hyder and Chief Marketing Officer Sarah Franklin, the Salesforce Event Health and Safety Playbook includes sections on: 

  • Assembling the right team of experts
  • Leading with COVID-19 vaccines and testing
  • Embracing on-site protocols and practices
  • Creating an easy, tech-enabled experience
  • Investing in preparation along with transparent, proactive communication 

“Informed by scientific data and clinical expertise, the Salesforce Event Health and Safety Playbook provides organizations with best practices they need to safely manage in-person events,” said Dr. Geeta Nayyar, Chief Medical Officer, Salesforce. “The playbook provides lessons, best practices and insights surrounding our own experience hosting in-person events that we’re excited to share with others.”

In today’s uncertain health environment, vaccines and testing are critical for getting us together more safely in concert with secure, personalized, and timely communications that help build trust between organizations and consumers. Research from Salesforce’s Connected Health Consumer Report recently found that consumers who trust health organizations are over six times more likely to opt into timely communications. 

Now, with Salesforce’s evolution of Dreampass, any organization can create more trusted event experiences. Available in January, Dreampass will enable organizations to scale collection and verification of COVID-19 health status, such as managing proof of vaccination and integrating with COVID-19 testing vendors like CVS Health. Dreampass will also integrate with partners, such as CLEAR and The Commons Project, to facilitate the digital health status verification process.

With Dreampass, organizations can create agile, automated communications that inform attendees about event procedures and policies. Dreampass centralizes data such as event registration, customer information, and COVID-19 health status for each attendee and then generates a secure, multifactor credential for the event.

Dreampass dashboard for centralizing registration data, attendee COVID-19 health data, and alerts.

Verifiable health credentialing for employers, customers, and communities wherever they are 

Evolving ways to share vaccination and testing status, Salesforce is expanding into verifiable credential management (VCM) with the recent acquisition of Credential Master. This makes it possible for partners to directly integrate with Dreampass and the Salesforce platform. Employees and customers will be able to share their COVID-19 health status or vaccine credentials with organizations through QR codes in digital wallets with a single tap, and their health status will be securely recorded and shared with Dreampass for future events.

VCM is an open ecosystem that will allow other verifiable credential providers to integrate with Dreampass. The expansion into the VCM space will also allow Salesforce to build verifiable credentials into other offerings.

Centralize attendee COVID-19 health status collection and verification to scale safer event experiences.

Innovating in an evolving pandemic

Today, organizations are expected to keep employees and customers healthy and safe. To become a trusted enterprise, every organization and business needs to build health and safety into its day-to-day processes — from in-person gatherings to customer events.

More information:

  • To learn more about Dreampass, find information here
  • To learn about the Salesforce Event Health and Safety Playbook, find information here
  • To learn more about Verifiable Credential Management, find information here
  • To learn more about Salesforce’s second edition Connected Health Consumer report, find information here.
  • Read a Newsroom Q&A featuring Salesforce’s Chief Medical Officer Dr. Geeta Nayyar with commentary on COVID-19 prevention, safer gatherings, and the new variant here.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.

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