Quick Take: Today’s health systems, pharmacies, and health plans are struggling to keep data secure while integrating digital capabilities that streamline the overall healthcare ecosystem. At the same time, patients and members are demanding additional hybrid care delivery options and greater levels of healthcare personalization.
Why it Matters: Salesforce works with some of the leading healthcare and life sciences companies in the world to deliver care from anywhere, new innovations that help organizations get closer to their patients, members, and customers in an always-on, digitally-enhanced healthcare system.
Health-E Commerce Delivers 2x Faster Page Load Speeds for Customers
Health-E Commerce created one of the first and largest online marketplaces dedicated to simplifying the shopping experience for the millions of consumers who are enrolled in flexible spending accounts (FSAs) and health savings accounts (HSAs). With Salesforce, the company is enhancing the experience of its ecommerce brands: FSAstore.com, HSAstore.com and WellDeservedHealth.com. Removing the guesswork from healthcare spending and helping consumers get more value from their health benefit accounts is no easy task, but with Salesforce B2C Commerce and Salesforce Order Management, Health-E Commerce delivers a more flexible shopping experience through site features like product bundles, engaging educational content, and tools that help consumers manage their everyday health — and their healthcare dollars.
Humana Powers a Retail-Like Shopping Experience for Its Members
One of the largest Medicare and health insurers in the United States, Humana recently launched HumanaPharmacy.com, powered by Salesforce B2C Commerce. The new online pharmacy supports a retail-like shopping experience, such as online prescription management, tailored shopping experiences based on member attributes, multi-language offerings, enhanced customer service with chatbots, and a call scheduler to speak directly with a doctor.
Penn State Health Scaled with Salesforce to Serve More Than Four Million Patients Across 29 Counties in Pennsylvania
Penn State Health, a multi-hospital health system serving patients and communities across central Pennsylvania, moved to a remote workforce, built a COVID-19 testing program, and recently, transitioned into vaccine administration for the world’s largest-ever vaccine rollout. To support this, Penn State Health used Salesforce Health Cloud, Experience Cloud, and Marketing Cloud to build the right infrastructure to support both administrative employees working from home, as well essential workers who continued work from their hospitals. In addition, they’ve been able to build a virtual visit program and provide instantaneous connectivity to their patients via telemedicine and other virtual care options.
Bon Secours Mercy Health Prioritizes Connected Patient Access and Experience, Pivots During the Pandemic
One of the nation’s 20 largest healthcare systems, Bon Secours Mercy Health leveraged Health Cloud, Marketing Cloud and MuleSoft to deliver a coordinated care journey across its self-service digital channels and call centers. Bon Secours Mercy Health uses MuleSoft to aid in creating a single view of the patient and deliver connected experiences by unifying patient data in siloed systems, including Marketing Cloud and Health Cloud. Bon Secours Mercy Health accelerated its closed-loop patient access, engagement platform strategy and digital front door development throughout the pandemic. In addition, they quickly stood up new digital initiatives to support patients in the wake of COVID-19, such as launching its COVID-19 virtual triage chatbot in less than six days, leading to an 80 percent reduction of calls to its COVID-19 hotline.
To learn more about Salesforce innovations delivering care from anywhere, read this post.