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Footwear Giant Launches AI-First Ecommerce Platform with Salesforce

Footwear industry leader Vibram launched its new AI-powered website using Salesforce to provide a more innovative and efficient way to put customers first.

Why it’s important: Vibram produces over 40 million soles annually across its footprint in 120 countries worldwide. The company’s new ecommerce platform will help reach its customers in new and more tailored ways as it competes on the global stage.

Driving the news: Built on Commerce Cloud, Vibram’s new platform uses the power of AI to drive personalization at scale and boost productivity. 

  • Integrating all data and analytics from across the company enables greater personalization, suggesting the best products and best experiences to users.
  • New media functionality enhances Vibram campaigns and storytelling capabilities, for example, showcasing its sustainability efforts and latest collaborations with partner brands.
  • The low-code platform empowers global teams to adapt the website to match brand guidelines and campaigns and boost global team productivity.

What they’re saying: “In an AI-first world, reimagining how we deliver for our customers globally and pivot our business to stay ahead of the competition is vital,” said Alessandro Pacetti, Global Direct-To-Consumer Director, Vibram. 

  • “With the flexibility Salesforce offers, we are able to transform how we do digital marketing entirely, connecting with customers in whole new ways, expanding our offering into new markets, and breaking down language barriers,” said Pacetti.
  • “Today, platforms like ours are the new business card — promoting products, services, and stories to customers and partners everywhere. With Salesforce, we can innovate at pace and take our global presence to the next level,” Pacetti continued.

In an AI-first world, reimagining how we deliver for our customers globally and pivot our business to stay ahead of the competition is vital

Alessandro Pacetti, Global Direct-To-Consumer Director, Vibram

The Salesforce perspective: “Vibram demonstrates the tremendous potential for companies to combine the power of AI, data, and CRM to meet customer expectations and drive greater efficiency and productivity,” said Lori Steele, President & Chief Revenue Officer, Salesforce EMEA. “We’re delighted to support Vibram to launch this new platform, which will create many possibilities to bring the company and its customers closer together.”

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