{"id":19207,"date":"2018-10-16T05:00:00","date_gmt":"2018-10-16T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19207"},"modified":"2023-03-17T07:43:45","modified_gmt":"2023-03-17T14:43:45","slug":"how-analytics-powers-an-intelligent-experience-a-conversation-about-einstein-analytics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-analytics-powers-an-intelligent-experience-a-conversation-about-einstein-analytics\/","title":{"rendered":"How Analytics Powers an Intelligent Experience: A Conversation About Einstein Analytics"},"content":{"rendered":"<p>On the heels of an epic <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\">Dreamforce<\/a>, the Einstein Analytics team is headed this week to <a href=\"https:\/\/www.gartner.com\/en\/conferences\/na\/symposium-us\">GartnerIT Symposium<\/a>. We sat down to talk with Einstein Analytics GM Ketan Karkhanis on the intersection of artificial intelligence (AI) and business intelligence (BI), what an intelligent analytics experience looks like and how Einstein Analytics Plus sets the new standard for a modern analytics platform.<\/p><p><b>It\u2019s a few weeks after Dreamforce. What was most impactful for you from the four days of keynotes, sessions, demos, parties and concerts?<\/b><\/p><p>For me personally Dreamforce is about getting inspired by our customers. There\u2019s so much innovation and energy from all of our Trailblazers\u2014absolutely nothing like it in the world. This year has been huge for Analytics. Companies realize that it\u2019s imperative to be data-driven across their organization and that data should inform every business process, otherwise they\u2019ll miss out on key trends impacting their business.<\/p><p><b>What exactly is Einstein Analytics Plus?<\/b><\/p><p>It\u2019s a complete AI-powered analytics platform that helps companies and business users automatically discover and visualize trends in their data, get predictions on those trends and prescriptive recommendations on what to do next\u2014and it\u2019s completely transparent.<\/p><p><b>Can you elaborate more on what\u2019s unique about Einstein Analytics Plus?<\/b><\/p><p>The easiest way to think about it is that now we\u2019re bringing together Analytics + AI and its infused in the business application. Analytics lets you see what is happening in your business and why and now with AI, we can get a glimpse of what may happen in the future and what to do about it. It is baked into every business process\u2014making people smarter and more productive. That\u2019s a very powerful proposition that can change how businesses operate.<\/p><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19204-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"324\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19204\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png 819w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=300&amp;h=119 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=768&amp;h=304 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=264&amp;h=104 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=500&amp;h=198 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=678&amp;h=268 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=150&amp;h=59 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=488&amp;h=193 488w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a>\n<\/figure><div id=\"19204-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"324\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19204\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png 819w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=300&amp;h=119 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=768&amp;h=304 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=264&amp;h=104 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=500&amp;h=198 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=678&amp;h=268 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=150&amp;h=59 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eaone.png?w=488&amp;h=193 488w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/>\n<\/figure><\/div><\/div><\/div><p><b>Is this what you call an \u201cintelligent experience\u201d?<\/b><\/p><p>Exactly. Intelligent experience is our vision for Einstein Analytics. Analytics needs to be a seamless part of the CRM user\u2019s everyday experience. It needs to be baked into people\u2019s day job\u2014 whether they\u2019re a sales rep or service agent. And, if done well, analytics becomes invisible \u2014 it\u2019s just there, making the user smarter.<\/p><p>There are six pillars to creating an intelligent experience that I always share with customers:<\/p><ol class=\"wp-block-list\"> <li><u>AI Built-In<\/u>: We\u2019re drowning in data and synthesizing billions of data points is something that humans simply weren\u2019t wired to do. Built-in AI automates the process of discovering insights and making predictions from massively large amounts of complex data. <\/li> <li><u>Outcomes Focused<\/u>: From all that data, you need recommendations and explanations as to why something happened. Better yet, predictive outcomes for the future. You don&#8217;t need yet another dashboard that tells you about the past. You need better ways to predict the future. <\/li> <li><u>Complete<\/u>: Too often, analytics is siloed requiring people to pivot between different analytics apps. Now, we have a complete analytics platform that is diagnostic, predictive and prescriptive &#8211; all in one integrated experience. <\/li> <li><u>Actionable<\/u>: I like to say that AI also stands for \u201cActionable Insights.\u201d It must be connected to the business process in order to be effective. <\/li> <li><u>Simple<\/u>: It needs to be dead simple. Intuitive, click-based and you don\u2019t need to hire a SWAT team of data analysts. This is about amplifying you and your skills and leveraging your existing teams. <\/li> <li><u>Trusted &amp; Transparent<\/u>: And most of all, you have to trust the data. It must be powerful and you need transparency into how it\u2019s creating the recommendations or predictions (no black box).   <\/li> <\/ol><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19205-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"389\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19205\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png 790w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=300&amp;h=148 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=768&amp;h=378 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=264&amp;h=130 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=500&amp;h=246 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=678&amp;h=334 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=150&amp;h=74 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=392&amp;h=193 392w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/a>\n<\/figure><div id=\"19205-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"389\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19205\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png 790w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=300&amp;h=148 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=768&amp;h=378 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=264&amp;h=130 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=500&amp;h=246 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=678&amp;h=334 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=150&amp;h=74 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eatwo.png?w=392&amp;h=193 392w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/>\n<\/figure><\/div><\/div><\/div><p><b>Are those pillars what\u2019s in Einstein Analytics Plus?<\/b><\/p><p>Yes! Einstein Analytics Plus lets you discover insights, predict outcomes and is connected to CRM. It has breathtaking visualizations and the AI is powerful, and transparent\u2014no black box. And, no coding is required. We want to keep things simple. One of my favorite features in Einstein Analytics Plus is Einstein Data Insights. It tells you exactly what\u2019s going on and then surfaces those insights to you seamlessly in operational reports within Salesforce.<\/p><p><b>What else does Einstein Analytics Plus do? <\/b><\/p><p>As you might have seen at Dreamforce, we launched <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/press-releases\/2018\/09\/180920-e\/\">Einstein Voice<\/a>. We believe that voice is the next major user interface and that conversational CRM has huge potential. Earlier this year, we launched <a href=\"https:\/\/www.salesforce.com\/blog\/2018\/03\/einstein-analytics-conversational-queries.html\">Conversational Queries<\/a> which lets users type phrases in natural language (like \u201cshow me top accounts by annual revenue\u201d) and instantly view answers in automatically configured charts. Now with Einstein Voice for Analytics, we\u2019re taking it a step further and empowering users to talk to their data. They can navigate reports and dashboards with voice commands, which is very powerful. Imagine a sales manager leading a meeting with her sales team and walking them through the data using her voice.<\/p><p>Einstein Analytics Plus also has <a href=\"https:\/\/www.salesforce.com\/products\/einstein-analytics\/products\/einstein-discovery\/\">Einstein Discovery<\/a>, which examines billions of data combinations of Salesforce (and non-Salesforce data) in minutes and tells you why something is happening. The new <a href=\"https:\/\/trailhead.salesforce.com\/en\/projects\/prediction_builder\">Einstein Prediction Builder<\/a> lets you drill down and create a prediction on a single object. And we even have 50+ new out-of-the-box <a href=\"https:\/\/www.salesforce.com\/blog\/2018\/06\/einstein-analytics-templates.html\">templates<\/a> that accelerate the journey to analytics in record time by giving you the data flow and the app structure \u2014 all without spinning up an IT project.<\/p><p><b>What are your thoughts on trust and transparency in AI?<\/b><\/p><p>It\u2019s everything. AI must be transparent and teams must have full access to the underlying models. And that has to be democratized so that anyone in the organization can access and understand it. To do that, we\u2019re focused on two concepts\u2014 1) making sure that the algorithmic model is explainable and there\u2019s a story behind the insights and 2) keeping it accountable so that it measures the performance and warns users if there is bias in the model via a pop-up alert.<\/p><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19206-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"502\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19206\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png 790w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=300&amp;h=191 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=768&amp;h=488 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=264&amp;h=168 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=500&amp;h=318 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=678&amp;h=431 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=150&amp;h=95 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=304&amp;h=193 304w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/a>\n<\/figure><div id=\"19206-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"502\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19206\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png 790w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=300&amp;h=191 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=768&amp;h=488 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=264&amp;h=168 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=500&amp;h=318 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=678&amp;h=431 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=150&amp;h=95 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/eathree.png?w=304&amp;h=193 304w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/>\n<\/figure><\/div><\/div><\/div><p><b>What\u2019s the #1 thing you\u2019re most excited about for the coming year?<\/b><\/p><p>Oh, it\u2019s tough to limit it to just one thing. But since you insist, it\u2019s seeing what our customers do with Einstein Analytics. I truly believe that technology is just an enabler. Real transformation requires Trailblazers, the people who are innovating with our technology for their companies. I\u2019m extremely proud of our team and what they\u2019ve built over the last couple years \u2014 I believe it\u2019s the best in the industry. But it takes the Trailblazers to bring it to life and make the magic happen. That\u2019s what fires me up and makes me excited to do my job everyday.<\/p><p>Check out Ketan and team in the <a href=\"https:\/\/www.salesforce.com\/video\/3389690\/\">Einstein Analytics DF18<\/a> keynote!<\/p><p>To learn more about Einstein Analytics Plus, click <a href=\"https:\/\/www.salesforce.com\/products\/einstein-analytics\/overview\/\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>On the heels of an epic Dreamforce, the Einstein Analytics team is headed this week to GartnerIT Symposium. We sat down to talk with Einstein Analytics GM Ketan Karkhanis on the intersection of artificial intelligence (AI) and business intelligence (BI), what an intelligent analytics experience looks like and how Einstein Analytics Plus sets the new [&hellip;]<\/p>\n","protected":false},"author":409,"featured_media":19208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[1737,2068,1791,1763],"sf_product":[1782],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-customer-360","sf_topic-dreamforce","sf_topic-innovation","sf_product-tableau-crm","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Analytics Powers an Intelligent Experience: A Conversation About Einstein Analytics - Salesforce<\/title>\n<meta name=\"description\" content=\"On the heels of an epic Dreamforce, the Einstein Analytics team is headed this week to GartnerIT Symposium. 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