{"id":19336,"date":"2018-04-06T05:00:00","date_gmt":"2018-04-06T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19336"},"modified":"2024-09-16T14:52:23","modified_gmt":"2024-09-16T21:52:23","slug":"how-salesforce-is-driving-personalized-customer-experiences-for-two-leading-consumer-brands","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-is-driving-personalized-customer-experiences-for-two-leading-consumer-brands\/","title":{"rendered":"How Salesforce is Driving Personalized Customer Experiences for Two Leading Consumer Brands"},"content":{"rendered":"<div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"https:\/\/www.salesforce.com\/video\/2371493\/\">\n\t\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19337-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19337\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t<\/a>\n\t\n<\/figure><div id=\"19337-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"https:\/\/www.salesforce.com\/video\/2371493\/\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19337\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/persona.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\t<\/a>\n\t\n<\/figure><\/div><\/div><\/div>\n<p>Increasingly, customers expect connected digital experiences that are personalized just for them. Recently, United Airlines and Gap Inc. collaborated with Pricewaterhouse Coopers (PwC) and Salesforce to redefine the customer experience. As a result, United Airlines is offering more targeted corporate travel experiences, and Gap Inc. offers more customer-specific purchasing experiences.<\/p><p>Led by PwC Principal Ian Kahn, a team working with United Airlines used Salesforce technology to help implement <a href=\"https:\/\/jetstream.united.com\/#\/public-landing\">Jetstream<\/a>\u2014an business portal for travel management and billing. Jetstream helps to streamline back-end processes and remove manual processes. The portal is enabled through Salesforce Sales Cloud, Community Cloud and Marketing Cloud. <\/p><p>\u201cWe help our clients enhance end user experiences that keep, and grow, their customer bases,\u201d said Kahn, who is PwC\u2019s Partner and Consumer Markets Salesforce Leader.<\/p><p>Meanwhile, with a goal of integrating Gap\u2019s online properties in terms of the experiences they deliver, the company is leveraging the Salesforce Platform to provide a 360-degree view of its customers. Gap\u2019s various branded sites feature shared customer experience elements.<\/p><p>\u201cIn this age of the customer, it\u2019s imperative that companies focus on customer success. It\u2019s not only a customer expectation, it\u2019s a vital component of a company&#8217;s long-term success strategy,\u201d said Tyler Prince, Executive Vice President, Worldwide Alliances and Go-to-Market Innovation, Salesforce.<\/p><p>For more on how digital transformations are driving more connected, personalized customer experiences, see PwC\u2019s <a href=\"https:\/\/www.pwc.com\/us\/en\/press-releases\/2018\/united-airlines-pwc-salesforce.html\">announcement<\/a>, and our recent <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2018\/3\/031918\/\">interview<\/a> with Rob Garf, Salesforce\u2019s Vice President of Industry Strategy and Insights.<\/p>","protected":false},"excerpt":{"rendered":"<p>Increasingly, customers expect connected digital experiences that are personalized just for them. Recently, United Airlines and Gap Inc. collaborated with Pricewaterhouse Coopers (PwC) and Salesforce to redefine the customer experience. As a result, United Airlines is offering more targeted corporate travel experiences, and Gap Inc. offers more customer-specific purchasing experiences. Led by PwC Principal Ian [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1917],"sf_topic":[2068,1734,1744,1763],"sf_product":[1759,1747,2363,1761,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19336","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-innovation","sf_product-agentforce-marketing","sf_product-agentforce-sales","sf_product-customer-360","sf_product-experience-cloud","sf_product-salesforce-platform","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Salesforce is Driving Personalized Customer Experiences for Two Leading Consumer Brands - Salesforce<\/title>\n<meta name=\"description\" content=\"Increasingly, customers expect connected digital experiences that are personalized just for them. 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