{"id":19449,"date":"2018-06-13T05:00:00","date_gmt":"2018-06-13T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19449"},"modified":"2024-09-16T14:52:21","modified_gmt":"2024-09-16T21:52:21","slug":"introducing-marketing-cloud-interaction-studio-instantly-deliver-contextually-relevant-marketing-experiences","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/introducing-marketing-cloud-interaction-studio-instantly-deliver-contextually-relevant-marketing-experiences\/","title":{"rendered":"Introducing Marketing Cloud Interaction Studio \u2014 Instantly Deliver Contextually Relevant Marketing Experiences"},"content":{"rendered":"\n<p>We&#8217;re excited to announce today Interaction Studio, a new Marketing Cloud solution that enables companies to deliver contextually relevant experiences in real-time across their channels.<\/p>\n\n\n\n<p>How does it work? Interaction Studio reacts to the real-time behavior of consumers as they interact with a brand\u2019s owned channels, including online through email, social and mobile, and offline via in-store or kiosks. <a href=\"https:\/\/ctt.ac\/066Pe\" target=\"_blank\" rel=\"noreferrer noopener\">[Click to Tweet]<\/a> For example, if a consumer clicks on a certain offer from a brand and then logs into the mobile app or calls the service center, Interaction Studio instantly updates individual consumer engagement profiles with those real-time actions. With that context, Marketing Cloud can deliver the next best experience \u2014 such as relevant promotions, discounts or other content \u2014 at any moment as consumers engage with the brand.<\/p>\n\n\n\n<p>Unfortunately, most companies today are using multiple siloed, channel-specific marketing solutions, which also lack the real-time context they need from consumer interactions to deliver personalized consumer experiences. According to <a href=\"https:\/\/www.salesforce.com\/blog\/2017\/06\/fourth-annual-state-of-marketing-report.html\">Salesforce Research<\/a>, less than 25 percent of marketers are completely satisfied with their ability to deliver the right message, in the right channel, at the right time. The same research finds that <a href=\"https:\/\/www.salesforce.com\/blog\/2017\/06\/fourth-annual-state-of-marketing-report.html\">more than half<\/a> of consumers surveyed say personalized engagement based on past interactions is very important to winning their business.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19447-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"454\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19447\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png 812w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=768&amp;h=429 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=678&amp;h=379 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=345&amp;h=193 345w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a><\/figure>\n<div id=\"19447-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"454\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19447\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png 812w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=768&amp;h=429 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=678&amp;h=379 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/inter2.png?w=345&amp;h=193 345w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Interaction Studio offers marketers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Real-Time Offer Management:<\/b> Interaction Studio suggests the next best offer for consumers across all channels based on how they behave on a company\u2019s owned channels. That offer can be delivered through a personalized email, an app notification or even an in-store engagement where a sales rep accesses a consumer\u2019s profile to view recommended offers. For example, if a consumer were browsing a retail site for red shoes, but doesn\u2019t checkout, Interaction Studio captures that information and can then automatically present an offer for similar shoes to the consumer through any owned channel, even in the physical store. <\/li><li><b>Campaign Orchestration:<\/b> Interaction Studio&#8217;s sophisticated decision engine allows marketers to control campaigns at scale, using frequency capping and business rules to ensure each offer, message and journey is relevant to the customer. For example, let\u2019s say a person is initially looking at opening a savings account on a financial services website, but then starts to browse for 401K plans. The behavior indicates the person has an interest in a 401K product and, with campaign orchestration, the financial services company can automatically include the person in a 401K campaign to show them content relevant to 401Ks on the website and through email marketing. <\/li><li><b>Lifecycle Insights:<\/b> With analytics and visualizations, marketers can better understand engagement trends that will help them develop marketing experiences that resonate with consumers. Marketers can visualize how consumers have interacted with different touchpoints or channels, such as email or a commerce site, as well as gain insights into how consumers move across lifecycle stages such as awareness, exploration and enrollment. <\/li><\/ul>\n\n\n\n<p>Interaction Studio expands on the cross-channel experience capabilities of Marketing Cloud <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/journey-management\/\">Journey Builder<\/a>. As consumers traverse through journeys built and managed in Journey Builder, their state and context changes. Journey Builder\u2019s native integration with Interaction Studio makes it seamless to instantly insert into or switch consumers from one journey to another based on the real-time interactions they have with a brand. For example, once a consumer creates an account on a retailer\u2019s website, they can be instantly removed from an \u201caccount complete abandon\u201d journey and added to an \u201cactivation promo journey.\u201d In addition, within Journey Builder, Interaction Studio manages real-time eligibility and frequency-capping before sending a promotion \u2014 ensuring that the right message is delivered based on the consumer\u2019s context.<\/p>\n\n\n\n<p>Interaction Studio is generally available today. For more information about Interaction Studio, please visit: <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-interaction\/\">https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-interaction\/<\/a><\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/docs.google.com\/document\/d\/1JC6GVAW7LxaWd4GkoXkNmtaTLuGJGzppGgTLcPptAc0\/edit?usp=sharing\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19448-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"400\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19448\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png 880w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=300&amp;h=136 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=768&amp;h=349 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=264&amp;h=120 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=500&amp;h=227 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=678&amp;h=308 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=150&amp;h=68 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=425&amp;h=193 425w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/a><\/figure>\n<div id=\"19448-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/docs.google.com\/document\/d\/1JC6GVAW7LxaWd4GkoXkNmtaTLuGJGzppGgTLcPptAc0\/edit?usp=sharing\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"400\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19448\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png 880w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=300&amp;h=136 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=768&amp;h=349 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=264&amp;h=120 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=500&amp;h=227 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=678&amp;h=308 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=150&amp;h=68 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/insight.png?w=425&amp;h=193 425w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We&#8217;re excited to announce today Interaction Studio, a new Marketing Cloud solution that enables companies to deliver contextually relevant experiences in real-time across their channels. How does it work? Interaction Studio reacts to the real-time behavior of consumers as they interact with a brand\u2019s owned channels, including online through email, social and mobile, and offline [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":19450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1721,1727],"sf_theme":[1917],"sf_topic":[2068,1734,1744,1763,1758],"sf_product":[1759,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[1996],"class_list":["post-19449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements","sf_content_type-news-announcements-product","sf_theme-customer-engagement","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-innovation","sf_topic-marketing","sf_product-agentforce-marketing","sf_product-customer-360","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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