{"id":19464,"date":"2018-06-20T05:00:00","date_gmt":"2018-06-20T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19464"},"modified":"2024-09-16T15:00:50","modified_gmt":"2024-09-16T22:00:50","slug":"how-salesforce-and-lyonscg-powered-tarte-cosmetics-digital-makeover","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-and-lyonscg-powered-tarte-cosmetics-digital-makeover\/","title":{"rendered":"How Salesforce and LYONSCG Powered Tarte Cosmetics’ Digital Makeover"},"content":{"rendered":"

When Tarte Cosmetics founder Maureen Kelly dropped out of her PhD program at Columbia University in 1999 to make beauty products in her New York City apartment, creating an innate digital experience for her budding brand wasn\u2019t top of mind, but concocting makeup with natural ingredients was. Despite not having any physical stores of its own, Tarte quickly earned shelf space at renowned retailers such as Sephora and Ulta, elevating the brand to cult status.<\/p>

Today, customers continue to gravitate toward Tarte\u2019s eco-chic, cruelty free cosmetics, and the brand\u2019s popularity has proliferated due to its massive social media following<\/a>. However, buying cosmetics is a deeply personal, interactive experience and Tarte\u2019s previous ecommerce website didn\u2019t reflect that. With inconsistent branding, a complex customer shopping journey, and a platform that couldn\u2019t support international business or traffic spikes, Tarte needed a digital makeover to meet customer demands. The company enlisted Lyons Consulting Group (LYONSCG), part of Capgemini Group and a Salesforce Partner, to handle the job.<\/p>

Built on Salesforce Commerce Cloud, Tarte\u2019s new website captures the natural spirit of the brand while driving operational excellence. The site earned Tarte the number two spot on prominent business intelligence firm L2\u2019s \u201cDigital IQ Index: Beauty<\/a>\u201d – making it the first independently owned brand to be ranked in the Genius class by L2. In addition, Tarte products can now be purchased in and shipped to 190 countries around the world.<\/p>

"LYONSCG built a truly stunning site with sophisticated functionality that engages customers throughout the shopping journey," said Stephanie Urban, Senior Director of Digital Marketing at Tarte Cosmetics.<\/p>

Key integrations helped Tarte streamline order management and content deployment, and even enabled the company to create a specific website for customers located in the EU and UK, complete with a solution for managing differences in taxes.<\/p>

"LYONSCG’s extensive knowledge of Salesforce Commerce Cloud, combined with the talent of its creative team, made it the ideal agency for our project,\u201d said Urban.<\/p>

Beyond operational efficiencies, the new site goes above and beyond with features that make online shopping feel personal, no matter where you are or what device you\u2019re using. From the Custom Videos Page<\/a> full of makeup tutorials to the Foundation Finder<\/a> that helps shoppers determine the best foundation for their unique skin tone, LYONSCG succeeded in leveraging Salesforce to create a unique digital experience.<\/p>

For more details on Tarte\u2019s digital makeover, see LYONSCG\u2019s announcement here<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"

When Tarte Cosmetics founder Maureen Kelly dropped out of her PhD program at Columbia University in 1999 to make beauty products in her New York City apartment, creating an innate digital experience for her budding brand wasn\u2019t top of mind, but concocting makeup with natural ingredients was. Despite not having any physical stores of its […]<\/p>\n","protected":false},"author":409,"featured_media":19465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1721,1729],"sf_theme":[1912],"sf_topic":[2068,1744,1726,1763],"sf_product":[1760,2363],"sf_industry":[1762],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements","sf_content_type-news-announcements-customer","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-innovation","sf_product-agentforce-commerce","sf_product-customer-360","sf_industry-retail","sf_location-amer"],"yoast_head":"\nHow Salesforce and LYONSCG Powered Tarte Cosmetics' Digital Makeover - 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