{"id":19497,"date":"2018-08-27T05:00:00","date_gmt":"2018-08-27T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19497"},"modified":"2024-09-16T14:52:19","modified_gmt":"2024-09-16T21:52:19","slug":"salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/","title":{"rendered":"Salesforce Delivers Personalize Shopper Marketing to Help Retailers Know, Personalize, and Engage with Shoppers Across Channels"},"content":{"rendered":"<p>Today\u2019s shoppers expect more. Thanks to the <a href=\"https:\/\/trailhead.salesforce.com\/trails\/learn-about-the-fourth-industrial-revolution\">Fourth Industrial Revolution<\/a>, powerful now technologies are driving entirely new customer experiences, and customers demand more. As artificial intelligence and predictive analytics have reset expectations, shoppers have changed the definition of their ideal shopping experiences. Today\u2019s consumer wants a retailer to \u201cknow me, make it relevant for me, and engage me in more meaningful ways\u201d. To achieve this end, retailers need to fully embrace digital technologies.<\/p><p>What if retailers don\u2019t adapt? In many cases, shoppers will leave. In fact, <a href=\"https:\/\/a.sfdcstatic.com\/content\/dam\/www\/ocms\/assets\/pdf\/datasheets\/retail-marketing-trends.pdf\">73% of shoppers<\/a> will switch brands for a better retail experience. It\u2019s no wonder there is a growing divide between shopper expectations and retailers\u2019 ability to deliver seamless customer experiences. If retailers do not bridge the gap, then they risk being disrupted and losing market share due to missed expectations.<\/p><p>That\u2019s why Salesforce is excited to announce the launch of <a href=\"https:\/\/www.salesforce.com\/solutions\/industries\/retail\/overview\/personalize-shopper-marketing\/\">Personalize Shopper Marketing<\/a>, built on the #1 B2C CRM <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\">Marketing Platform<\/a>\u2014Marketing Cloud\u2014to empower retailers to know, personalize, and engage with their shoppers across every channel. <a href=\"https:\/\/www.salesforce.com\/form\/conf\/industries\/retail\/personalize-shopper-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-header-28&amp;player=&amp;FormCampaignId=7010M000000nXoLQAU&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=Core+SDR&amp;landing_page=%2Fform%2Findustries%2Fretail%2Fpersonalize-shopper-marketing\">Watch the video here<\/a> to see how it works.<\/p><p>This solution provides retailers with the ability to deeply engage with shoppers, allowing them to:<\/p><ul class=\"wp-block-list\"> <li><b>Connect every interaction, everywhere:<\/b> email, mobile, social, ads, apps, IoT, web (you name it) on a single integrated digital marketing platform <\/li> <li><b>Drive shopper loyalty with artificial intelligence:<\/b> put personalized offers in the right channels at the right time, every time <\/li> <li><b>Drive real-time interaction management with journeys:<\/b> automated customer lifecycle marketing at scale <\/li> <li><b>Unify the entire shopper experience:<\/b> connect marketing, service and commerce activities in a single platform to enhance shopper relationships <\/li> <\/ul><p>Design Within Reach\u2014an American retailer committed to making authentic modern design accessible and offering offering European modern furnishings\u2014is <a href=\"https:\/\/www.salesforce.com\/customer-success-stories\/design-within-reach\/\">one of our customer Trailblazers <\/a>using this solution to execute the right communications in the right channel at the right time across complex buying journeys. This retailer\u2019s goal is to deliver a luxury brand experience ranging from initial awareness through post-purchase service. Design Within Reach is managing 1-to-1 communications at scale, ensuring that every communication, from text messages to emails, is on point and delivers value for the customer.<\/p><p>We built Salesforce Personalize Shopper Marketing to empower brands to know, personalize, and engage with shoppers across every channel. Built on the #1 business-to-consumer CRM platform, retailers can fine tune every interaction to fit each shopper\u2019s unique preferences, driving increased loyalty with personalized recommendations powered by Salesforce\u2019s Einstein technology. Additionally, retailers can orchestrate personalization in real-time and at scale, and across the entire shopper lifecycle, from awareness through advocacy. <a href=\"https:\/\/www.salesforce.com\/solutions\/industries\/retail\/overview\/personalize-shopper-marketing\/\">Learn more here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today\u2019s shoppers expect more. Thanks to the Fourth Industrial Revolution, powerful now technologies are driving entirely new customer experiences, and customers demand more. As artificial intelligence and predictive analytics have reset expectations, shoppers have changed the definition of their ideal shopping experiences. Today\u2019s consumer wants a retailer to \u201cknow me, make it relevant for me, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":19498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1721,1727],"sf_theme":[1917],"sf_topic":[2068,1734,1744,1758],"sf_product":[1759,1782,2363],"sf_industry":[1762],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[1974],"class_list":["post-19497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements","sf_content_type-news-announcements-product","sf_theme-customer-engagement","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-marketing","sf_product-agentforce-marketing","sf_product-tableau-crm","sf_product-customer-360","sf_industry-retail","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Delivers Personalize Shopper Marketing to Help Retailers Know, Personalize, and Engage with Shoppers Across Channels - Salesforce<\/title>\n<meta name=\"description\" content=\"Today\u2019s shoppers expect more. 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Thanks to the Fourth Industrial Revolution, powerful now technologies are driving entirely new customer experiences, and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-27T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T21:52:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jacket.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joanna Beerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Beerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/a51837ab5dfb3a34464339b492475cca\"}],\"headline\":\"Salesforce Delivers Personalize Shopper Marketing to Help Retailers Know, Personalize, and Engage with Shoppers Across Channels\",\"datePublished\":\"2018-08-27T12:00:00+00:00\",\"dateModified\":\"2024-09-16T21:52:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/\"},\"wordCount\":451,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jacket.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/\",\"name\":\"Salesforce Delivers Personalize Shopper Marketing to Help Retailers Know, Personalize, and Engage with Shoppers Across Channels - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-delivers-personalize-shopper-marketing-to-help-retailers-know-personalize-and-engage-with-shoppers-across-channels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jacket.png\",\"datePublished\":\"2018-08-27T12:00:00+00:00\",\"dateModified\":\"2024-09-16T21:52:19+00:00\",\"description\":\"Today\u2019s shoppers expect more. 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