{"id":19507,"date":"2018-09-10T05:00:00","date_gmt":"2018-09-10T12:00:00","guid":{"rendered":""},"modified":"2020-09-18T00:36:22","modified_gmt":"2020-09-18T00:36:22","slug":"salesforce-launches-any-channel-service-to-help-retailers-deliver-faster-smarter-shopper-services","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-launches-any-channel-service-to-help-retailers-deliver-faster-smarter-shopper-services\/","title":{"rendered":"Salesforce Launches Any Channel Service to Help Retailers Deliver Faster, Smarter Shopper Services"},"content":{"rendered":"

Today\u2019s definition of customer care is rapidly changing, thanks to new and emerging channels. From Wechat, Twitter, WhatsApp, SMS, branded mobile apps to more traditional service in the form of email, webchat, phone, or the retail store customer service counter, it\u2019s not surprising that shoppers have more flexibility choosing how and when they receive service today.<\/p>

However, when it comes to great service, many shoppers hold the same expectations: \u201cknow me, make it easy for me, and increasingly, surprise and delight me.\u201d For retailers, this means they must transform their service experience in order to win the hearts and wallets of shoppers today. And most brands agree: 70% of retail and consumer goods marketing leaders<\/a> say they are increasingly competing on the basis of customer experience. They can do so by enabling agents to spend more time building relationships with shoppers, and less on other items.<\/p>

That\u2019s why Salesforce is excited to announce the launch of Deliver Any Channel Service<\/a>, built on the #1 B2C CRM to empower retailers to deliver faster, smarter shopper service across every channel. A video is available here<\/a>, showing how it works.<\/p>

This solution provides retailers with the ability to deeply engage with shoppers, allowing them to:<\/p>