{"id":19563,"date":"2019-02-04T05:00:00","date_gmt":"2019-02-04T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19563"},"modified":"2024-09-16T14:51:53","modified_gmt":"2024-09-16T21:51:53","slug":"salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/","title":{"rendered":"Salesforce Reveals Bud Light, Pepsi and Budweiser are Most Popular Social Ads of Super Bowl 53"},"content":{"rendered":"<p>Every year, the Super Bowl attracts dozens of big name advertisers looking to get in front of millions of viewers from all over the world. This year is no different! Last night, we saw some pretty captivating ads&#8211;from well known brands like Doritos, Google and Pepsi to ads by emerging companies, including Bumble and Expensify.<\/p><p>As we do every year, Salesforce analyzed what people said about the top advertisers on Twitter using Marketing Cloud\u2019s social media marketing solution, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/social-media-marketing\/\">Social Studio<\/a>. For the second year in a row, we also took a look at what types of images viewers posted with <a href=\"https:\/\/www.salesforce.com\/blog\/2017\/08\/einstein-vision-for-social-studio.html\">Einstein Vision for Social Studio<\/a>.<\/p><p>Our data shows that the Bud Light\/Game of Thrones ad came out on top. It was a surprise to most and extremely popular because of the unique content combination of Game of Thrones and Anheuser Busch. Are we heading towards a future with more Super Bowl ad mash-ups? In looking at all of the ads, values-based commercials were a hit with help from celebrities and nostalgic throwbacks. Audi&#8217;s commitment to electric vehicles, Avocados from Mexico&#8217;s kindness to animals, Budweiser\u2019s wind powered brewing initiative and Bumble&#8217;s empowerment message delivered hope, creativity and fun.<\/p><p><b>Super Bowl 53 Social Media MVPs<\/b><\/p><p><b>Most Mentioned Advertisers Globally (<\/b><a href=\"https:\/\/ctt.ac\/0cPd9\"><b>Click to Tweet<\/b><\/a><b>)<\/b><\/p><ol class=\"wp-block-list\"> <li>Bud Light (31,545 mentions, 73.1% positive sentiment) <\/li> <li>Pepsi (22,600 mentions, 83.2% positive sentiment) <\/li> <li>Budweiser (15,806 mentions, 88.9% positive sentiment) <\/li> <li>Doritos (13,057 mentions, 68.2% positive sentiment) <\/li> <li>Avocados from Mexico (12,557 mentions, 97.2% positive sentiment)  <\/li> <\/ol><p>Here are the hashtags, keywords and images that got the most attention around these five advertisers:<\/p><p><b>United States<\/b><\/p><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19561-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"267\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19561\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png 650w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=300&amp;h=123 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=264&amp;h=108 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=500&amp;h=205 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=150&amp;h=62 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=470&amp;h=193 470w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<\/figure><div id=\"19561-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"267\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19561\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png 650w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=300&amp;h=123 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=264&amp;h=108 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=500&amp;h=205 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=150&amp;h=62 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc1.png?w=470&amp;h=193 470w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\n<\/figure><\/div><\/div><\/div><p><b>Global<\/b><\/p><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19562-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"263\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19562\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png 650w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=300&amp;h=121 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=264&amp;h=107 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=500&amp;h=202 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=150&amp;h=61 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=477&amp;h=193 477w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<\/figure><div id=\"19562-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"263\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19562\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png 650w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=300&amp;h=121 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=264&amp;h=107 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=500&amp;h=202 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=150&amp;h=61 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wc2.png?w=477&amp;h=193 477w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\n<\/figure><\/div><\/div><\/div><p><b><u>United States\/Globally<\/u><\/b><\/p><p><b>Top 5 Hashtags:<\/b><\/p><ol class=\"wp-block-list\"> <li>#superbowl\/#sbliii<\/li> <li>#sbliii\/#superbowl<\/li> <li>#halftimeshow\/#halftimeshow<\/li> <li>#spongebob\/#avocadosfrommexico<\/li> <li>#forthethrone\/#superbowlsunday<\/li> <\/ol><p><b>Top 5 Words:<\/b><\/p><ol class=\"wp-block-list\"> <li>sbliii\/Commercial<\/li> <li>Commercial\/Chance<\/li> <li>Pepsi\/Halftime<\/li> <li>Sweepstakes\/Pepsi<\/li> <li>Watch\/#nfl100<\/li> <\/ol><p><b>Top 5 Logos:<\/b><\/p><ol class=\"wp-block-list\"> <li>Pepsi\/Pepsi<\/li> <li>NFL\/NFL<\/li> <li>New England Patriots\/New England Patriots<\/li> <li>Bud Light\/Mercedes Benz<\/li> <li>Rams\/Bud Light<\/li> <\/ol><p><b>Top Foods:<\/b><\/p><ol class=\"wp-block-list\"> <li>Grits\/Candy Bar<b><\/b><\/li> <li>Beer\/Guacamole<\/li> <li>Guacamole\/Coca Cola<\/li> <li>Candy Bar\/Pizza<\/li> <li>Jerky\/Cocktail<\/li> <\/ol>","protected":false},"excerpt":{"rendered":"<p>Every year, the Super Bowl attracts dozens of big name advertisers looking to get in front of millions of viewers from all over the world. This year is no different! Last night, we saw some pretty captivating ads&#8211;from well known brands like Doritos, Google and Pepsi to ads by emerging companies, including Bumble and Expensify. [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":19564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1917],"sf_topic":[1746,2068,1734,1758],"sf_product":[1759,1782,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[2052],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2019],"class_list":["post-19563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-customer-engagement","sf_topic-commerce","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-marketing","sf_product-agentforce-marketing","sf_product-tableau-crm","sf_product-customer-360","sf_multimedia_asset-research","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Reveals Bud Light, Pepsi and Budweiser are Most Popular Social Ads of Super Bowl 53 - Salesforce<\/title>\n<meta name=\"description\" content=\"Every year, the Super Bowl attracts dozens of big name advertisers looking to get in front of millions of viewers from all over the world. This year is no\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Reveals Bud Light, Pepsi and Budweiser are Most Popular Social Ads of Super Bowl 53\" \/>\n<meta property=\"og:description\" content=\"Every year, the Super Bowl attracts dozens of big name advertisers looking to get in front of millions of viewers from all over the world. This year is no\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-04T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T21:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/footb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Hasselman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Hasselman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/84c274830c6e18c11890fc37d0c2e5dd\"}],\"headline\":\"Salesforce Reveals Bud Light, Pepsi and Budweiser are Most Popular Social Ads of Super Bowl 53\",\"datePublished\":\"2019-02-04T13:00:00+00:00\",\"dateModified\":\"2024-09-16T21:51:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/footb.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/\",\"name\":\"Salesforce Reveals Bud Light, Pepsi and Budweiser are Most Popular Social Ads of Super Bowl 53 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-reveals-bud-light-pepsi-and-budweiser-are-most-popular-social-ads-of-super-bowl-53\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/footb.png\",\"datePublished\":\"2019-02-04T13:00:00+00:00\",\"dateModified\":\"2024-09-16T21:51:53+00:00\",\"description\":\"Every year, the Super Bowl attracts dozens of big name advertisers looking to get in front of millions of viewers from all over the world. 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