{"id":19614,"date":"2019-04-10T05:00:00","date_gmt":"2019-04-10T12:00:00","guid":{"rendered":""},"modified":"2024-09-16T14:51:52","modified_gmt":"2024-09-16T21:51:52","slug":"the-indiana-fevers-dr-allison-barber-on-hoop-dreams-working-with-salesforce-and-more","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/the-indiana-fevers-dr-allison-barber-on-hoop-dreams-working-with-salesforce-and-more\/","title":{"rendered":"The Indiana Fever\u2019s Dr. Allison Barber on Hoop Dreams, Working with Salesforce, and More"},"content":{"rendered":"<p>Dr. Allison Barber is a seasoned marketing and communications executive who has recently embarked on a whole new journey in sports. She has had a remarkable career including running communications programs for the White House and Department of Defense, and is now serving as the President and Chief Operating Officer of the <a href=\"https:\/\/fever.wnba.com\/\">WNBA Indiana Fever<\/a>.<\/p><p>Salesforce is sponsoring the professional women\u2019s basketball team. The Fever-Salesforce sponsorship is an <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/press-releases\/2018\/09\/180920-z\/\">expansion of a multi-platform agreement last fall with Pacers Sports &amp; Entertainment<\/a>, which expanded its use of Salesforce to personalize every digital interaction with fans to create the \u2018Ultimate Fan Experience.\u2019 Salesforce will also be the presenting sponsor of the Fever\u2019s Pride Night on June 9, celebrating diversity and inclusion.<\/p><p>In announcing the sponsorship, Barber said, \u201cWe are absolutely thrilled to have a partner that aligns so well with our organization\u2019s culture and values. As we enter our 20th season, the Fever have been a model franchise and we look forward to an exciting future with Salesforce as part of our team \u2013 allowing us to further connect with our incredible fans and continue growing our brands together.\u201d<\/p><p>\u201cThe equality of every human being is a core value at Salesforce\u2014that&#8217;s why we&#8217;ve taken strong positions on education, equal rights, equal pay,\u201d said Bob Stutz, CEO, Salesforce Marketing Cloud. \u201cThe WNBA is an embodiment of equality and the Indiana Fever are an ideal partner for us to support women\u2019s leadership, the Indianapolis community and our shared values.\u201d<\/p><p>Read the full interview with Barber <a href=\"https:\/\/www.salesforce.com\/blog\/2019\/04\/indiana-fever-interview.html\">here<\/a>, and find the Fever&#8217;s press release <a href=\"https:\/\/www.oursportscentral.com\/services\/releases\/salesforce-to-become-new-jersey-partner-as-part-of-multi-year-sponsorship\/n-5469478\">here<\/a>. <\/p><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19613-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"461\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19613\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a>\n<\/figure><div id=\"19613-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"461\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19613\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Fever.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/>\n<\/figure><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dr. Allison Barber is a seasoned marketing and communications executive who has recently embarked on a whole new journey in sports. She has had a remarkable career including running communications programs for the White House and Department of Defense, and is now serving as the President and Chief Operating Officer of the WNBA Indiana Fever. [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":19615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1917],"sf_topic":[2068,1734,1744,1763,1741],"sf_product":[1759,2363],"sf_industry":[1774],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-innovation","sf_topic-salesforce-partners","sf_product-agentforce-marketing","sf_product-customer-360","sf_industry-communications-and-media","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Indiana Fever\u2019s Dr. Allison Barber on Hoop Dreams, Working with Salesforce, and More - Salesforce<\/title>\n<meta name=\"description\" content=\"Dr. Allison Barber is a seasoned marketing and communications executive who has recently embarked on a whole new journey in sports. 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