{"id":19657,"date":"2019-05-23T05:00:00","date_gmt":"2019-05-23T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19657"},"modified":"2020-09-23T06:28:20","modified_gmt":"2020-09-23T06:28:20","slug":"trailblazer-salesforce-founder-and-co-ceo-marc-benioffs-inspiring-new-book-shows-how-business-is-the-greatest-platform-for-change","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/trailblazer-salesforce-founder-and-co-ceo-marc-benioffs-inspiring-new-book-shows-how-business-is-the-greatest-platform-for-change\/","title":{"rendered":"Trailblazer: Salesforce Founder and co-CEO Marc Benioff\u2019s Inspiring New Book Shows How Business is the Greatest Platform for Change"},"content":{"rendered":"\n<p>What\u2019s the secret to continuous growth and innovation in a world that is becoming vastly more complicated? According to Salesforce founder and co-CEO Marc Benioff, the answer is building a culture in which your values permeate everything you do. In a new book titled <i>Trailblazer<\/i>, coming October 15, Benioff points to business as the greatest platform for change and provides readers with a rare behind-the-scenes look at the workings of one of the world\u2019s most admired companies.<\/p>\n\n\n\n<p>The book\u2019s cover, shown for the first time today:<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19656-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"650\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19656\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png 823w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=300&amp;h=237 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=768&amp;h=607 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=264&amp;h=209 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=462&amp;h=365 462w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=678&amp;h=535 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=150&amp;h=118 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=244&amp;h=193 244w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/a><\/figure>\n<div id=\"19656-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"650\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19656\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png 823w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=300&amp;h=237 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=768&amp;h=607 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=264&amp;h=209 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=462&amp;h=365 462w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=678&amp;h=535 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=150&amp;h=118 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cneb.png?w=244&amp;h=193 244w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><i>Read more <a href=\"https:\/\/www.salesforce.com\/trailblazerbook\/\">here<\/a>.<\/i><\/p>\n\n\n\n<p><i>Trailblazer<\/i> reveals how Salesforce\u2019s core values \u2014 trust, customer success, innovation, and equality \u2014 have become the company\u2019s greatest competitive advantage, and the most powerful engine of its success. \u201cBeing a trailblazer is about pioneering a whole new way of doing business \u2014 one in which success is inseparable from building a better world,\u201d Benioff writes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the secret to continuous growth and innovation in a world that is becoming vastly more complicated? According to Salesforce founder and co-CEO Marc Benioff, the answer is building a culture in which your values permeate everything you do. In a new book titled Trailblazer, coming October 15, Benioff points to business as the greatest [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":19658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[],"sf_theme":[1914],"sf_topic":[1733,1723],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_theme-business-as-a-platform-for-change","sf_topic-stakeholder-capitalism","sf_topic-trust","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trailblazer: Salesforce Founder and co-CEO Marc Benioff\u2019s Inspiring New Book Shows How Business is the Greatest Platform for Change - Salesforce<\/title>\n<meta name=\"description\" content=\"What\u2019s the secret to continuous growth and innovation in a world that is becoming vastly more complicated? 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