{"id":19692,"date":"2019-06-17T05:00:00","date_gmt":"2019-06-17T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19692"},"modified":"2024-09-16T14:47:35","modified_gmt":"2024-09-16T21:47:35","slug":"expanding-digital-customer-service-capabilities-with-new-channels-and-bot-innovations","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/expanding-digital-customer-service-capabilities-with-new-channels-and-bot-innovations\/","title":{"rendered":"Expanding Digital Customer Service Capabilities with New Channels and Bot Innovations"},"content":{"rendered":"\n<p>Today\u2019s customer demands service on their terms, uses an <a href=\"https:\/\/www.salesforce.com\/blog\/2018\/06\/digital-customers-research.html\">average of 10 different channels<\/a> to connect with companies \u2014 including messaging, chat, social, email and phone \u2014 and expects a personalized and consistent experience across all of them, every single time. Yet, disconnected customer service experiences are still far too common. Almost everyone has had to repeat basic information during routine service interactions with a call center agent, or found themselves unable to get answers to fairly simple questions on their preferred channel. Only <a href=\"https:\/\/www.salesforce.com\/form\/conf\/connected-experience-research\/\">16% of consumers<\/a> say companies excel at delivering connected experiences \u2014 the fact is, it\u2019s hard.<\/p>\n\n\n\n<p>We enable companies to deliver on these expectations with a complete <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/\">customer service platform<\/a> that powers connected customer experiences across any channel, from one central console. And today I\u2019m excited to announce new innovations in Service Cloud that make it easy for consumers to discover and access the service channels they prefer, and enable companies to deploy bots on more channels so they can scale to meet growing consumer demands. Now every digital customer service interaction can be seamless, regardless of whether it occurs on the web, messaging apps, chat or otherwise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Introducing the new channel menu<\/b><\/h2>\n\n\n\n<p>Say goodbye to the static \u201cContact Us\u201d page. Our new channel menu gives customers an easy way to start conversations with companies on their preferred messaging and chat channels like SMS, Facebook Messenger, WhatsApp or web chat, as well as traditional channels like voice. It can be embedded anywhere in a website including high traffic areas like checkout or home page, making it easily discoverable and accessible. And the channel menu can be set up with as little as four clicks, letting companies avoid expensive and time-consuming development work so they can get up and running right away. <\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19690-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"488\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19690\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png 267w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=164&amp;h=300 164w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=144&amp;h=264 144w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=200&amp;h=365 200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=82&amp;h=150 82w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=106&amp;h=193 106w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/a><figcaption>Channel menu provides easy access to preferred messaging and chat channels<\/figcaption><\/figure>\n<div id=\"19690-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"488\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19690\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png 267w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=164&amp;h=300 164w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=144&amp;h=264 144w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=200&amp;h=365 200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=82&amp;h=150 82w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/capri.png?w=106&amp;h=193 106w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><figcaption>Channel menu provides easy access to preferred messaging and chat channels<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>And, with our newly added support for WhatsApp and WeChat as well as existing channels like Facebook Messenger, SMS and more, companies can reach more customers through messaging than ever before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Automate service with Einstein Bots in more places<\/b><\/h2>\n\n\n\n<p>Einstein Bots can now be deployed on multiple new messaging channels including SMS, Facebook Messenger, WeChat and WhatsApp. Einstein Bots empower companies to scale their self-service capabilities by responding to customers immediately, automating routine service requests, gathering basic information and seamlessly handing off the conversation to human agents when necessary. And because Einstein Bots are connected to CRM data and processes, and powered by machine learning and natural language processing, they learn your business and get smarter over time.<\/p>\n\n\n\n<p>With Einstein Bots, service leaders and admins don\u2019t have to be data scientists to take advantage of cutting edge AI capabilities. We\u2019ve made the setup process easier than ever, with a new map view that gives admins a visual guide to help design conversations, ensuring customers won\u2019t get stuck in a dead-end during a service interaction. The new exact match capability lets admins quickly create intent models that train Einstein Bots to quickly recognize what customers are asking for and help them instantly. And dynamic routing directs customers to a specific queue based on their conversation, ensuring customers are on the best path to quick resolution with the right agents.<\/p>\n\n\n\n<p>These new capabilities are making the service experience completely seamless. For example, a customer looking to replace a credit card can go to their bank\u2019s website and easily access the channel menu. From there, they select the messaging app they prefer, and once in that app, an Einstein Bot can quickly walk the customer through the card replacement process, handing off the interaction to a human agent at any point if necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Customer feedback<\/b><\/h2>\n\n\n\n<p>\u201cWith Service Cloud we can connect all of our customer information channels to deliver seamless service, which gives our sales teams the real-time data they need to provide the most personalized customer experience,\u201d said Sreelakshmi Kolli, Align Technology, Senior Vice President, Global Information Technology. \u201cWe believe that adding Einstein Bots as well as new channels will help us streamline appointment scheduling and service requests on-the-go, to drastically reduce time to resolution.\u201d<\/p>\n\n\n\n<p>\u201cWith Salesforce, Shopee is able to connect marketing and service channels to solve issues effectively, and elevate our customer experience at every step of the shopper journey,\u201d said Lim Teck Yong, Head of Regional Operations and People Team, Shopee. \u201cWe are excited about the new capabilities Salesforce is bringing to the market. It provides us more options to connect more closely with our customers, ultimately improving their experience with our brand.\u201d<\/p>\n\n\n\n<p>\u201cAirAsia uses Salesforce to handle 20 million service cases every year, and to gain a complete view of our guests across channels,\u201d said Adam Geneave, Chief Customer Happiness Officer, AirAsia. \u201cThe addition of new channels like WhatsApp and enhanced AI capabilities will let us deliver even faster, more personalized service to our customers wherever they may be.\u201d<\/p>\n\n\n\n<p>This is just the latest in a series of recent customer service AI innovations. In March we <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/press-releases\/2019\/03\/190319\/\">announced<\/a> new AI-powered recommendation and routing capabilities that make the service agent console more intelligent and the agent\u2019s job easier. And in April we <a href=\"https:\/\/www.salesforce.com\/blog\/2019\/04\/google-partnership-intelligent-customer-service.html\">announced<\/a> an integration with Google\u2019s DialogFlow that extends the power of Einstein Bots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Check this out at Salesforce Connections 2019<\/b><\/h2>\n\n\n\n<p>These and other new innovations will be on display this week at <a href=\"https:\/\/www.salesforce.com\/connections\/\">Salesforce Connections 2019<\/a>, the digital marketing, commerce and customer service event of the year. Mark your calendar for the Service Cloud keynote, taking place Wednesday, June 19, at 10 am Central.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For more information about how Service Cloud can help you reach customers across digital channels, go to <a href=\"http:\/\/www.salesforce.com\/digital-channels\">www.salesforce.com\/digital-channels<\/a> <\/li><li>Learn about Trailblazers for the Future, our training program that gives contact center managers and agents the soft skills to keep the human side of service alive in the digital era: <a href=\"https:\/\/www.salesforce.com\/events\/trailblazers-for-the-future\/\">https:\/\/www.salesforce.com\/events\/trailblazers-for-the-future\/<\/a> <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Availability:<\/b><\/h4>\n\n\n\n<p>The channel menu will be in pilot by Winter 2019. Messaging support for WeChat and WhatsApp, and Einstein Bots for SMS, Facebook Messenger, WeChat and WhatsApp are all now in pilot. All other features listed are generally available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s customer demands service on their terms, uses an average of 10 different channels to connect with companies \u2014 including messaging, chat, social, email and phone \u2014 and expects a personalized and consistent experience across all of them, every single time. Yet, disconnected customer service experiences are still far too common. Almost everyone has had [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1917],"sf_topic":[2068,1734,1763,1813],"sf_product":[1772,1782,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[2057],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[1999],"class_list":["post-19692","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-customer-engagement","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-innovation","sf_topic-salesforce-events","sf_product-agentforce-service","sf_product-tableau-crm","sf_product-customer-360","sf_multimedia_asset-infographic","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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