{"id":19796,"date":"2019-09-30T05:00:00","date_gmt":"2019-09-30T12:00:00","guid":{"rendered":""},"modified":"2020-09-18T00:35:38","modified_gmt":"2020-09-18T00:35:38","slug":"the-human-quotient-highlights-from-advertising-week","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/the-human-quotient-highlights-from-advertising-week\/","title":{"rendered":"The Human Quotient: Highlights from Advertising Week"},"content":{"rendered":"<p>From data analytics to digital campaigns and social media to content strategy, brand marketers today juggle so many considerations that it\u2019s easy to get lost. But for Salesforce\u2019s Cristina Jones, the most important one is simple: creating a human connection. <\/p><p>\u201cI\u2019m really interested in the human story. The human story is way more powerful than anything I could contrive, and it feels more authentic to its core because it is,\u201d Jones, Salesforce\u2019s Senior Vice President of Customer Marketing, Brand Partnerships, and C-Suite Engagement, told a capacity crowd at the <a href=\"https:\/\/www.thefemalequotient.com\/\">Female Quotient Lounge<\/a> on Monday, the opening day of <a href=\"http:\/\/www.advertisingweek.com\/\">Advertising Week <\/a>in New York City. <\/p><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19795-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"611\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19795\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=300&amp;h=224 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=768&amp;h=572 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=264&amp;h=197 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=490&amp;h=365 490w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=678&amp;h=505 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=150&amp;h=112 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=259&amp;h=193 259w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a>\n<\/figure><div id=\"19795-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"611\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19795\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=300&amp;h=224 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=768&amp;h=572 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=264&amp;h=197 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=490&amp;h=365 490w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=678&amp;h=505 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=150&amp;h=112 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/cristina2.png?w=259&amp;h=193 259w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/>\n<\/figure><\/div><\/div><\/div><p>With that mindset, Jones has focused on authentic storytelling in launching new content offerings such as the <a href=\"http:\/\/podcast.meditativestory.com\/\">&#8216;Meditative Story&#8217; podcast<\/a> with <a href=\"https:\/\/thriveglobal.com\/\">Thrive Global <\/a>founder and CEO Arianna Huffington and the team at <a href=\"https:\/\/www.waitwhat.com\/\">WaitWhat<\/a>. The podcast, sponsored by Salesforce, is a first-of-its-kind program that blends first-person storytelling with mindfulness prompts. With episodes hosted by the likes of author Pico Iyer, restaurateur Danny Meyer, and Huffington herself, the podcast not only features compelling narratives such as Meyer\u2019s life-changing trip to Italy as a child, but gives listeners micro-steps to slow down, connect with themselves, and re-charge. <\/p><p>\u201cThat is us leveraging technology and our platform and their platform in alignment to bring people &#8211; for free &#8211; tools to help you learn how to meditate,\u201d Jones said. \u201cUltimately, what is the best gift that anybody can give you except to be present in the moment?\u201d <\/p><p>On Wednesday Huffington and Jones, as well as Donna Murphy of Havas, David Hoke of Walmart, and Hesham Tohamy of Procter &amp; Gamble, discussed how innovative at leaders at major brands can drive change from the inside out. The \u2018Meditative Story\u2019 podcast was a natural fit since Salesforce has emphasized mindfulness for years, with meditation rooms on each floor of its San Francisco headquarters. <\/p><p>\u201cThat gives us the right to launch these programs to inspire people because it is something that we believe in wholeheartedly all the way into our DNA,\u201d Jones said. \u201cAnd the response has been incredible.\u201d <\/p><p>\u201cIf you\u2019re not a meditator,\u201d Huffington noted, \u201cyou will be brought into it by storytelling, which is how change happens.\u201d<\/p><p>Another core component for Jones and her team has been giving customers the platform to tell their own stories whenever possible. <\/p><p>\u201cOne of the first things I did when I joined Salesforce was say, \u2018I know that we have messaging that we need to get across, but when we are telling the customer story what about if we give the customer the opportunity to tell their own story?\u2019\u201d Jones said Monday. \u201cThere\u2019s no way that we can in our offices envision all of the incredible things that they do with our software, the incredible things that they are driving change with.\u201d<\/p><p>That was how her team launched the Make Change program, featuring interviews with C-Suite executives. In addition, her team helped amplify the stories of nonprofits like PepUp Tech, which is focused on creating a path for underrepresented minorities to begin careers in tech and help diversify the industry.<\/p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/vV-vF7dC5ko\" frameborder=\"0\">&amp;amp;nbsp;<\/iframe><p>\u201cI\u2019m a black woman in tech in San Francisco. Diversity is not something that clicks top of mind,\u201d Jones said. \u201cAnd so there\u2019s a challenge when you\u2019re trying to tell these stories. There\u2019s a propensity to tell a rags to riches story and that\u2019s not the case and that\u2019s not what\u2019s going to help change the conversation. The conversation needs to be about enablement and empowerment.\u201d <\/p><p>By documenting the real change that PepUp Tech drives in various communities and the value their alumni bring to companies using Salesforce, the company\u2019s journey resonated with a wider audience. At Dreamforce \u201918 the four founders were featured in Salesforce co-CEO Marc Benioff\u2019s keynote,and subsequently dozens of PepUp Tech training program graduates were hired by Salesforce customers within months of the conference. <\/p><p>\u201cThe power of story is incredible and when you find these passion projects lean all the way in,\u201d Jones said. \u201cEven if the conversation is difficult and you\u2019re trying to drive a story that people are not comfortable with, lean in.\u201d<\/p><p>If you\u2019re trying to drive change in your work, think outside the box. <\/p><p>\u201cI always like to challenge my team: what could you do should you decide to not stay in your lane?\u201d Jones said.<\/p><p>And don\u2019t be afraid to take a stand. <\/p><p>\u201cIt\u2019s dangerous to not have an opinion. In this day you need to stand for something or you stand for nothing.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>From data analytics to digital campaigns and social media to content strategy, brand marketers today juggle so many considerations that it\u2019s easy to get lost. But for Salesforce\u2019s Cristina Jones, the most important one is simple: creating a human connection. \u201cI\u2019m really interested in the human story. The human story is way more powerful than [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":19797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1731],"sf_theme":[1915],"sf_topic":[1732,1763,1758,1771],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[2055],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[1998],"class_list":["post-19796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-event-coverage","sf_theme-future-of-work","sf_topic-future-of-work","sf_topic-innovation","sf_topic-marketing","sf_topic-technology","sf_multimedia_asset-video","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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