{"id":19837,"date":"2019-01-24T05:00:00","date_gmt":"2019-01-24T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19837"},"modified":"2020-09-18T00:36:05","modified_gmt":"2020-09-18T00:36:05","slug":"salesforces-marc-benioff-and-wef-leader-klaus-schwab-discuss-saving-the-planet-and-the-trust-crisis-in-davos","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforces-marc-benioff-and-wef-leader-klaus-schwab-discuss-saving-the-planet-and-the-trust-crisis-in-davos\/","title":{"rendered":"Salesforce\u2019s Marc Benioff and WEF Leader Klaus Schwab Discuss Saving the Planet and the Trust Crisis in Davos"},"content":{"rendered":"<div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"https:\/\/www.youtube.com\/watch?v=mAaxPcBJfsU\">\n\t\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19838-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"429\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19838\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png 810w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=300&amp;h=159 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=768&amp;h=407 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=264&amp;h=140 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=500&amp;h=265 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=678&amp;h=359 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=364&amp;h=193 364w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a>\n\t<\/a>\n\t\n<\/figure><div id=\"19838-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"https:\/\/www.youtube.com\/watch?v=mAaxPcBJfsU\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"429\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19838\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png 810w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=300&amp;h=159 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=768&amp;h=407 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=264&amp;h=140 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=500&amp;h=265 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=678&amp;h=359 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/trusttop.png?w=364&amp;h=193 364w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\n\t<\/a>\n\t\n<\/figure><\/div><\/div><\/div>\n<p>\u201cOver the next decade will be the Fifth Industrial Revolution and that will be about saving the planet,\u201d Salesforce Chairman and co-CEO Marc Benioff said Thursday in a <a href=\"https:\/\/www.youtube.com\/watch?v=mAaxPcBJfsU\">fireside chat<\/a> with World Economic Forum Founder and Executive Chairman Klaus Schwab in Davos. <\/p><p>\u201cWe have really a lot of work to do,\u201d Benioff said. \u201cWe can see the rising temperatures, we can see how that affects the oceans and creates acidification, changes our ecosystems.\u201d<\/p><p>\u201cWe have to ask ourselves: is this the world we are going to leave our children, you know, one or two decades from now?\u201d Benioff asked. \u201cEspecially when we can see the targets that have been set out in the<a href=\"https:\/\/en.wikipedia.org\/wiki\/Paris_Agreement\"> Paris Accords<\/a>.\u201d<\/p><p>Benioff added that the current<a href=\"https:\/\/www.salesforce.com\/blog\/2018\/12\/what-is-the-fourth-industrial-revolution-4IR\"> Fourth Industrial Revolution<\/a> has ushered in technologies that can help save the planet. He said that younger generation will play a key role in doing so. \u201cNot just the global shapers, not just the young global leaders, but really the generation still just coming in. They\u2019re coming out of school. They have these ideas of biodiversity and leadership and it\u2019s very powerful.\u201d <\/p><p>Benioff said that corporations have to change their leadership structures to respond to today\u2019s challenges. He said that having a Chief Trust Officer and Chief Equality Officer are essential. \u201cIf your highest value is not trust in your business, then what do you have? Because you can\u2019t do business in the Fourth Industrial Revolution without the trust of your employees, your customers and partners.\u201d He added that in the coming Fifth Industrial Revolution companies will need an ethical and humane use officer to ensure that their technology is being used for the good of the world. \u201cWhen you put yourself above others, you are at odds with the future,\u201d he said.<\/p><div class=\"wp-block-image__wrapper\"><figure class=\"wp-block-image size-large prevent-download\">\n\t<a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19836-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"421\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19836\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png 810w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=300&amp;h=156 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=768&amp;h=399 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=264&amp;h=137 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=500&amp;h=260 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=678&amp;h=352 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=150&amp;h=78 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=371&amp;h=193 371w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a>\n<\/figure><div id=\"19836-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1><figure class=\"wp-block-image size-large prevent-download\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"421\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19836\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png 810w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=300&amp;h=156 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=768&amp;h=399 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=264&amp;h=137 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=500&amp;h=260 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=678&amp;h=352 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=150&amp;h=78 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mgo.png?w=371&amp;h=193 371w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\n<\/figure><\/div><\/div><\/div><p>\u201cCulture eats strategy for lunch,\u201d Benioff noted, quoting management consultant and author Peter Drucker. \u201cI think that today that\u2019s more right than ever. The technology is going to constantly extinguishing itself. But the culture and the values\u2014this is what\u2019s permanent.\u201d<\/p><p>Benioff called on business leaders and politicians everywhere to take steps to make the world a better place. \u201cBusiness is the greatest platform for change,\u201d Benioff said and pointed to values as the foundation for doing well and good as a company.<\/p><p>&quot;We all need to look at how our values can create value,\u201d he said. \u201cWe have to individually access our values or be left behind in a crisis of trust, inequality and humane use&#8230;if you adjust your values, you\u2019ll be like a magnet and bring people to you, and that\u2019s love.&quot; <\/p><p>Schwab asked Benioff what motivated him to take stands on social issues, such as LGBTQ rights and homelessness, which aren\u2019t traditionally part of a CEO\u2019s purview. \u201cMy motivation is my customers and employees. They are motivating me to act,\u201d Benioff said. \u201cWe had to act on their behalf. It might appear that I\u2019m so bold or taking these action but I\u2019m actually I\u2019m quite nervous and anxious but I\u2019m doing it on behalf of employees, customers, partners and our communities who have asked me to do something on behalf of them. I take that action and kind of transcend my fear, I notice that they have my back. I recommend for every leader that they listen more deeply.\u201d<\/p><p>Schwab and Benioff also discussed prioritizing saving our oceans, which is one of the themes at this week\u2019s Davos gathering. On Wednesday, Benioff participated in a Davos panel discussion on protecting the oceans. Highlights from the panel and a video replay of the full event are<a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2019\/1\/012319-d\/\"> here<\/a>. Nine other panel discussions in Davos Thursday are addressing the many threats facing our oceans. Follow the sessions<a href=\"https:\/\/www.youtube.com\/playlist?list=PL3fykM6AYebRYwDC_Zo9hENBKa3VnRKVT\"> here<\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=mAaxPcBJfsU\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the full<\/a> fireside chat here<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cOver the next decade will be the Fifth Industrial Revolution and that will be about saving the planet,\u201d Salesforce Chairman and co-CEO Marc Benioff said Thursday in a fireside chat with World Economic Forum Founder and Executive Chairman Klaus Schwab in Davos. \u201cWe have really a lot of work to do,\u201d Benioff said. \u201cWe can [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1731],"sf_theme":[1914],"sf_topic":[1733,1785,1723],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[2055],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19837","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-event-coverage","sf_theme-business-as-a-platform-for-change","sf_topic-stakeholder-capitalism","sf_topic-sustainability","sf_topic-trust","sf_multimedia_asset-video","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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