{"id":19861,"date":"2019-10-02T05:00:00","date_gmt":"2019-10-02T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19861"},"modified":"2023-03-17T07:41:23","modified_gmt":"2023-03-17T14:41:23","slug":"salesforce-and-the-pudding-just-launched-a-what-is-congress-tweeting-tool-heres-how-we-did-it-and-why","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-and-the-pudding-just-launched-a-what-is-congress-tweeting-tool-heres-how-we-did-it-and-why\/","title":{"rendered":"Salesforce and The Pudding Just Launched a \u201cWhat is Congress Tweeting?\u201d Tool. Here\u2019s How We Did it and Why."},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>Salesforce partnered with The Pudding to create an app showing the topics dominating Congress\u2019 discourse in the run-up to the 2020 U.S. elections <a href=\"https:\/\/ctt.ac\/F5Gea\">[Click to Tweet]<\/a><\/em><\/li><li><em>They used a highly accurate AI-powered model to analyze Congressional tweets and discover which topics representatives mention the most (Alexandria Ocasio-Cortez on climate change, Mitch McConnell on immigration, for instance)<\/em><\/li><li><em>Updated daily, the politically neutral app offers a quick and easy way to understand what matters in Congress, and stave off information overload<\/em><\/li><li><em><a href=\"https:\/\/congress.pudding.cool\/\">Visit here<\/a> to find out who tweets about an issue more, compared to the rest of Congress, as well as activity by party and state   <\/em><\/li><\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19852-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"815\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19852\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=300&amp;h=245 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=768&amp;h=626 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=264&amp;h=215 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=448&amp;h=365 448w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=678&amp;h=553 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=150&amp;h=122 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=237&amp;h=193 237w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>A breakdown of the issues Mitch McConnell tweets about, compared to the average.<\/em><\/figcaption><\/figure>\n<div id=\"19852-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"815\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19852\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=300&amp;h=245 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=768&amp;h=626 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=264&amp;h=215 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=448&amp;h=365 448w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=678&amp;h=553 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=150&amp;h=122 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png?w=237&amp;h=193 237w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>A breakdown of the issues Mitch McConnell tweets about, compared to the average.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Imagine you\u2019re standing in a square crowded with people on soapboxes, each one shouting into a megaphone. To your left, TV screens beam out political commentary in a roar of competing messages. To your right, pamphleteers jostle to hand out flyers that say they can help you decide how to vote. And the light aircraft flying overhead? Each one\u2019s trailing a slogan-filled megabanner. <\/p>\n\n\n\n<p>If that sounds strangely familiar, research shows it\u2019s the way most of us feel when it comes to information about politics these days \u2014 that is, overloaded to the point of exhaustion. A recent survey found a sizable portion of social media users say they feel <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/08\/08\/46-of-u-s-social-media-users-say-they-are-worn-out-by-political-posts-and-discussions\/\">more worn out than excited<\/a> by the number of political posts they encounter. Another study found almost seven in 10 Americans have <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2018\/06\/05\/almost-seven-in-ten-americans-have-news-fatigue-more-among-republicans\/\">news fatigue<\/a>.<\/p>\n\n\n\n<p>Recently, however, Ryan Van Wagoner, Director of Product Marketing at Salesforce, had an idea. With information overload likely to become even more pressing as Americans head to the polls next year, what if there was a way to cut through the noise? More specifically, what if Salesforce could produce an AI algorithm to analyze Congressional tweets in a way that showed where representatives stood on key topics \u2014 everything from healthcare and jobs to climate change and gun control?<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19853-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"719\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19853\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=300&amp;h=216 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=768&amp;h=552 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=264&amp;h=190 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=500&amp;h=360 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=678&amp;h=487 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=150&amp;h=108 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=268&amp;h=193 268w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>How frequently different members of Congress tweet about healthcare. Each dot is an individual congressperson.<\/em><\/figcaption><\/figure>\n<div id=\"19853-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"719\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19853\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=300&amp;h=216 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=768&amp;h=552 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=264&amp;h=190 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=500&amp;h=360 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=678&amp;h=487 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=150&amp;h=108 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/whomost.png?w=268&amp;h=193 268w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>How frequently different members of Congress tweet about healthcare. Each dot is an individual congressperson.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Ryan is one of a small group of AI experts working on Salesforce\u2019s AI Research team. \u201cBy applying the latest developments in AI research, I was pretty sure we could create an app to help people better understand their government officials at state, regional, and national levels \u2014 in just a few clicks,\u201d he says.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19854-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"406\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19854\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=300&amp;h=122 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=768&amp;h=312 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=264&amp;h=107 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=500&amp;h=203 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=678&amp;h=275 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=150&amp;h=61 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=475&amp;h=193 475w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<div id=\"19854-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"406\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19854\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=300&amp;h=122 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=768&amp;h=312 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=264&amp;h=107 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=500&amp;h=203 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=678&amp;h=275 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=150&amp;h=61 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ryry.png?w=475&amp;h=193 475w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Harnessing the power of Einstein<\/h2>\n\n\n\n<p>And so, working with interactive data visualization experts at <a href=\"https:\/\/pudding.cool\/\">The Pudding<\/a>, the team set about creating an app that could do just that.<\/p>\n\n\n\n<p>A collective of journalist-engineers who specialize in explaining big cultural issues through interactive visual essays, The Pudding seemed a natural fit to help.<\/p>\n\n\n\n<p>\u201cWe use original datasets, primary research, and interactivity to explore complex topics,\u201d explains Matt Daniels, The Pudding\u2019s CEO. \u201cOur goal is to advance public discourse and avoid media echo chambers.\u201d<\/p>\n\n\n\n<p>Daniels and his team believed that the Twitter project would tick those boxes. That\u2019s because it was an opportunity to give people a metapicture of Congress that didn\u2019t really exist in any other way. After all, like other social media platforms, Twitter is a fire hose of information. Currently, nearly all of the 535 members of Congress have active Twitter accounts, making it the most popular social media platform for lawmakers across both parties and age groups.<\/p>\n\n\n\n<p>Likewise, AI experts inside Salesforce are constantly looking for examples of how Einstein \u2014 the artificial intelligence layer baked into the Salesforce Platform \u2014 can empower people with AI tools to make smarter decisions and be more productive.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Over the last few years, we\u2019ve worked hard to research and develop a bunch of ready-made tools harnessing Einstein that can help make the world a better place. We\u2019ve investigated using computer vision to identify cancer in images, for example, along with a tool that can count sharks off the coast, then feed that information to lifeguards. The possibilities are limitless.<\/p><cite>Michael Jones, Director of AI Research at Salesforce<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19855-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"705\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19855\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=768&amp;h=541 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=500&amp;h=353 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>The Pudding journalist and designer Charlie Smart (L) and CEO Matt Daniels<\/em><\/figcaption><\/figure>\n<div id=\"19855-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"705\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19855\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=768&amp;h=541 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=500&amp;h=353 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mattcharlie.jpg?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>The Pudding journalist and designer Charlie Smart (L) and CEO Matt Daniels<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>The challenge for both teams was to see if Einstein could be harnessed in a new direction \u2014 to help people rapidly identify, at scale, the key topics dominating Congress\u2019 political discourse in the run-up to the elections. <\/p>\n\n\n\n<p>\u201cIn the end, deciding to go ahead with this project came down to our collective confidence in Einstein,\u201d says The Pudding journalist Charlie Smart. \u201cWe realized wielding a tool like that would actually make this project easy for us. It meant we\u2019d be able to quickly surface some really cool results without needing to bring in a roster of data scientists to pull it all off.\u201d<\/p>\n\n\n\n<p>Now all the team had to do was build the tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Training the Model<\/h2>\n\n\n\n<p>As a first step, Salesforce and The Pudding set about training an AI-powered model to recognize political topics mentioned in tweets. Their goal was to see which topics were being discussed most, and in that way grasp emerging trends. At the same time, they trained their model to recognize names and places mentioned in tweets.<\/p>\n\n\n\n<p>The difference between AI and earlier generations of computing is that it can learn from examples, then devise its own solutions to problems. This is made possible by deep learning algorithms, which ingest large amounts of information and can handle unstructured data, such as written language, images, and speech. <\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">More on Artificial Intelligence<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92248\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=1024\" class=\"content-card__image\" alt=\"LIV Golf Launches Fan Caddie\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tLIV Golf Launches \u2018Fan Caddie\u2019 Powered by Salesforce\u2019s Agentforce 360: A Personalized AI Agent That Reimagines the Global Golf Fan Experience\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91836\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Support for Google&#039;s Universal Commerce Protocol\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=264&amp;h=149 264w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/19861\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>These advances in deep learning make it possible for Einstein to complete tasks with much higher degrees of accuracy than would have been possible even a few years ago. That\u2019s because it uses multilayered algorithms to analyze data more accurately, compared to older, simpler systems that relied on techniques such as key word matching. Here, each layer of processing builds on the analysis performed at the other layers, detecting patterns in data so that data can be automatically classified into a labeled dataset.<\/p>\n\n\n\n<p>In this case, the team first trained their model on approximately 3,000 tweets that they had manually classified into 20 primary categories, including agriculture, criminal justice, healthcare, guns, and jobs. \u201cThat helped the system develop a probability that a tweet fell within a given issue,\u201d says Jones. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overcoming Training Challenges<\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19856-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"496\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19856\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png 550w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=300&amp;h=271 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=264&amp;h=238 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=405&amp;h=365 405w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=150&amp;h=135 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=214&amp;h=193 214w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption><em>Tweeting about immigration with no mention of it: a challenge for natural language processing AI.<\/em><\/figcaption><\/figure>\n<div id=\"19856-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"496\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19856\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png 550w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=300&amp;h=271 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=264&amp;h=238 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=405&amp;h=365 405w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=150&amp;h=135 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/jimmy.png?w=214&amp;h=193 214w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption><em>Tweeting about immigration with no mention of it: a challenge for natural language processing AI.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>The team used a couple of Einstein Language APIs to help the model parse through all the data. \u201cOne of the APIs is Einstein Intent, which works to classify tweets into a topic,\u201d says Van Wagoner. \u201cTake a July 24 tweet from Congressman Jim Baird, for example, about supporting the development of young innovators in STEM. Our classifier would be able to categorize that as an education-related tweet.\u201d<\/p>\n\n\n\n<p>Einstein\u2019s deep learning algorithms are able to link this kind of tweet to education, even though the actual word \u201ceducation\u201d isn\u2019t mentioned. As Van Wagoner explains, \u201cWe can feed it a thousand tweets about education and what it will learn is, \u2018Oh, STEM has something to do with this topic.\u2019 Traditional, rules-based AI techniques would completely miss that.\u201d<\/p>\n\n\n\n<p>However, this kind of approach is hard to perfect. That\u2019s due to the way language keeps changing, as much as the need for contextual knowledge about the world. Sentiment analysis today is fairly good at identifying whether a statement in plain English is positive or negative, for instance. But acronyms, sarcasm, and irony \u2014 as well as just plain old poor data \u2014 are among the things that can still throw the algorithms off.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19857-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19857\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=768&amp;h=506 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=264&amp;h=174 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=500&amp;h=330 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=678&amp;h=447 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=293&amp;h=193 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>How congress tweeted about the environment over the last year. The spike in late April coincides with Earth Day, while the spike in late September coincides with the September 20th Global Climate Strike.<\/em><\/figcaption><\/figure>\n<div id=\"19857-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19857\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=768&amp;h=506 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=264&amp;h=174 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=500&amp;h=330 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=678&amp;h=447 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/envon.png?w=293&amp;h=193 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>How congress tweeted about the environment over the last year. The spike in late April coincides with Earth Day, while the spike in late September coincides with the September 20th Global Climate Strike.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>The team discovered this to their cost when they found their model was putting tweets related to holidays into \u201cmilitary\u201d and \u201cArmed Forces\u201d categories. <\/p>\n\n\n\n<p>\u201cTurned out that was because there were a handful of tweets in the training data saying \u2018Happy Veterans Day!\u2019\u201d says The Pudding journalist and designer Charlie Smart. \u201cThe classifier wasn\u2019t reading that as a holiday-related topic, but as a military one. Adding additional category training data on holidays helped us quickly fix that problem.\u201d<\/p>\n\n\n\n<p>Throughout the training process, the experts ran tests to see how well their system was able to classify tweets. \u201cInitially, these came back with only 60% accuracy levels,\u201d says Jones. \u201cWe obviously needed to improve that \u2014 no congressperson wants their opinions misrepresented, and we have a serious responsibility to ensure that no one using this tool is in any way misled.\u201d<\/p>\n\n\n\n<p>The team used a few different tools and model metrics to understand where there were inaccuracies and how they could solve them. <\/p>\n\n\n\n<p>\u201cWe discovered the system didn\u2019t really have a good idea about certain topics \u2014 it was mixing up \u2018economics and public finance\u2019 with \u2018energy,\u2019 for example,\u201d says Van Wagoner. \u201cBasically, some of our training data had been misclassified, so the machine was confused.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19858-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"676\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19858\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=300&amp;h=203 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=768&amp;h=519 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=264&amp;h=178 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=500&amp;h=338 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=678&amp;h=458 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=150&amp;h=101 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=286&amp;h=193 286w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>An early \u201cConfusion Matrix\u201d for this project. The colored diagonal line shows the frequency with which the algorithm accurately identified a topic. In this example, the algorithm scored health-related tweets as related to health only 63% of the time.<\/em><\/figcaption><\/figure>\n<div id=\"19858-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"676\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19858\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=300&amp;h=203 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=768&amp;h=519 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=264&amp;h=178 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=500&amp;h=338 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=678&amp;h=458 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=150&amp;h=101 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ConfusionMatrix.png?w=286&amp;h=193 286w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>An early \u201cConfusion Matrix\u201d for this project. The colored diagonal line shows the frequency with which the algorithm accurately identified a topic. In this example, the algorithm scored health-related tweets as related to health only 63% of the time.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>By refining their model in an iterative process, ultimately feeding it around 900,000 tweets as part of the training, the team got accuracy levels up to the scientifically accepted benchmark of 90%. Now, they could look at the results they were getting and know they were trustworthy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Congress tweets<\/h2>\n\n\n\n<p>So how does the tool work, exactly, and what has it revealed? \u201cIf you <a href=\"https:\/\/congress.pudding.cool\/\">go to the project site<\/a>, you can quickly find results by representative \u2014 for instance, which individual tweets about an issue more, compared to the rest of Congress They can also find out which party and state tweets about different issues more,\u201d Daniels says.<\/p>\n\n\n\n<p>For instance, about 12% of Mitch McConnell\u2019s tweets were about immigration, compared to only 5% of all Congress\u2019 tweets. <\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19859-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"623\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19859\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=300&amp;h=187 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=768&amp;h=478 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=264&amp;h=164 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=500&amp;h=312 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=678&amp;h=422 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=150&amp;h=93 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=310&amp;h=193 310w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Alexandria Ocasio-Cortez tweets about the environment \u2026 a lot.<\/em><\/figcaption><\/figure>\n<div id=\"19859-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"623\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19859\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=300&amp;h=187 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=768&amp;h=478 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=264&amp;h=164 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=500&amp;h=312 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=678&amp;h=422 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=150&amp;h=93 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/alexaa.png?w=310&amp;h=193 310w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Alexandria Ocasio-Cortez tweets about the environment \u2026 a lot.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>\u201cOr you can look at specific topics \u2014 immigration, for one. Our results show just how many more members of Congress in border states like Arizona and Texas tweet about that than those in northern states. So, we have geographic patterns that we\u2019re bringing out, as well as patterns by party.\u201d<\/p>\n\n\n\n<p>Other revealing insights come from looking at when lawmakers tweet about topics \u2014 and when they don\u2019t. \u201cA big question for us is: \u2018Okay, what are the trends in topics that people tweet about over time?\u2019\u201d says Smart. \u201cWe can see, for example, that some members of Congress tweet more about an issue like climate change, say, when a particular incident relating to this topic has cropped up in the media. Meanwhile, others also raise the topic even when it\u2019s not part of the news cycle.\u201d Alexandria Ocasio-Cortez, for instance, tweets about the environment dramatically more than the Congressional average.<\/p>\n\n\n\n<p>In short, the tool can make it clear what congressional commentary is powered by the news cycle and what is not. \u201cIts findings aren\u2019t tied to any media echo chamber,\u201d says Daniels. \u201cInstead, there\u2019s potential to highlight the issues that will stay as relevant one year from now as they are today.\u201d<\/p>\n\n\n\n<p>For Van Wagoner, the fact that the tool is politically neutral makes it a particularly powerful asset. \u2018\u201cWe don\u2019t provide prescriptive answers, or our opinion on any given set of tweets,\u201d he says. \u201cSay we see a particular congressperson is tweeting a lot about redistributive taxation. There\u2019s no comment at all from us or The Pudding on whether that&#8217;s a good or a bad thing. We just want to surface this information for the general population in as unbiased a way as we possibly can \u2014 then let them decide.\u201d <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cutting through the noise<\/h2>\n\n\n\n<p>With the 2020 elections approaching, Salesforce and The Pudding plan to update their app on a daily basis as new congressional tweets come in.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19860-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"680\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19860\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=300&amp;h=204 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=768&amp;h=522 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=264&amp;h=180 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=500&amp;h=340 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=678&amp;h=461 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=150&amp;h=102 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=284&amp;h=193 284w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>A geographical breakdown of how each state tweets about labor and employment issues.<\/em><\/figcaption><\/figure>\n<div id=\"19860-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"680\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19860\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=300&amp;h=204 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=768&amp;h=522 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=264&amp;h=180 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=500&amp;h=340 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=678&amp;h=461 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=150&amp;h=102 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/wicstate.png?w=284&amp;h=193 284w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>A geographical breakdown of how each state tweets about labor and employment issues.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>\u201cIt\u2019s been pretty exciting seeing the more finalized mock-ups and then the live link and actually being able to say, \u2018Wow. This isn\u2019t just a big spreadsheet of numbers anymore. This is something that can actually be useful to people, starting now,\u2019\u201d says Van Wagoner. <\/p>\n\n\n\n<p>\u201cThe potential is amazing,\u201d agrees Jones. \u201cThere\u2019s also the notion that even on Capitol Hill itself, candidates and representatives might find it useful. Imagine the conversation: \u2018Okay, my press kit says I\u2019m big on immigration, but how am I coming across on the issue on Twitter, compared to others?\u2019 Our tool could help to gauge that.\u201d <\/p>\n\n\n\n<p>Ultimately, however, the team agrees that the real kick they\u2019re getting from their Twitter project is simply putting a world-class AI-powered tool in ordinary people\u2019s hands. Jones puts it like this: \u201cIf our app can help people better understand daily commentary from political leaders and more easily engage with them as citizens, our job is done.\u201d<\/p>\n\n\n\n<p><i>To find out more about Salesforce\u2019s AI research, check out <a href=\"https:\/\/einstein.ai\/\">https:\/\/einstein.ai\/<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce partnered with The Pudding to create an app showing the topics dominating Congress\u2019 discourse in the run-up to the 2020 U.S. elections [Click to Tweet] They used a highly accurate AI-powered model to analyze Congressional tweets and discover which topics representatives mention the most (Alexandria Ocasio-Cortez on climate change, Mitch McConnell on immigration, for [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":19852,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1916],"sf_topic":[1737,2068,1763],"sf_product":[1782],"sf_industry":[1788,1789],"sf_role":[],"sf_multimedia_asset":[2058],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-19861","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-customer-360","sf_topic-innovation","sf_product-tableau-crm","sf_industry-government","sf_industry-public-sector","sf_multimedia_asset-inforgraphic","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce and The Pudding Just Launched a \u201cWhat is Congress Tweeting?\u201d Tool. 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Here\u2019s How We Did it and Why.\" \/>\n<meta property=\"og:description\" content=\"Salesforce partnered with The Pudding to create an app showing the topics dominating Congress\u2019 discourse in the run-up to the 2020 U.S. elections They\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-and-the-pudding-just-launched-a-what-is-congress-tweeting-tool-heres-how-we-did-it-and-why\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-02T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T14:41:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mcj.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Newsroom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-and-the-pudding-just-launched-a-what-is-congress-tweeting-tool-heres-how-we-did-it-and-why\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-and-the-pudding-just-launched-a-what-is-congress-tweeting-tool-heres-how-we-did-it-and-why\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/81022e5c2f96c3fdf8ee58f5944b4dea\"}],\"headline\":\"Salesforce and The Pudding Just Launched a \u201cWhat is Congress Tweeting?\u201d Tool. 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