{"id":19869,"date":"2019-10-09T05:00:00","date_gmt":"2019-10-09T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19869"},"modified":"2023-03-17T07:41:04","modified_gmt":"2023-03-17T14:41:04","slug":"how-salesforce-einstein-is-helping-track-and-protect-great-white-sharks-in-the-wild","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-einstein-is-helping-track-and-protect-great-white-sharks-in-the-wild\/","title":{"rendered":"How Salesforce Einstein is Helping Track (and Protect) Great White Sharks in the Wild"},"content":{"rendered":"\n<p>In the last few years, the combination of increasing compute power, big data and improved algorithms have catapulted artificial intelligence from research labs to enabling a multitude of innovative, practical applications. <a href=\"https:\/\/www.roboticsbusinessreview.com\/health-medical\/how-robots-and-ai-are-creating-the-21st-century-surgeon\" target=\"_blank\" rel=\"noopener noreferrer\">Robotic surgery<\/a>, for example. A <a href=\"https:\/\/qz.com\/1072215\/artificial-intelligence-is-great-at-predicting-the-size-of-hurricanes-but-humans-still-need-to-figure-out-their-impact\" target=\"_blank\" rel=\"noopener noreferrer\">hurricane forecasting system<\/a> for the Caribbean. <a href=\"https:\/\/www.pbs.org\/wgbh\/nova\/article\/ai-technology-is-disrupting-the-traditional-classroom\" target=\"_blank\" rel=\"noopener noreferrer\">Personalizing classroom lessons<\/a> so kids can get the best education. <a href=\"https:\/\/www.salesforce.com\/blog\/2019\/10\/einstein-guide-ai-use-cases.html\" target=\"_blank\" rel=\"noopener noreferrer\">Predicting what are the best leads<\/a> for salespeople. <\/p>\n\n\n\n<p>Using AI to visually identify the presence of great white sharks near popular beaches might not immediately come to mind, but a few members of the Salesforce Einstein team \u2014 in partnership with UC Santa Barbara\u2019s <a href=\"https:\/\/boi.ucsb.edu\" target=\"_blank\" rel=\"noopener noreferrer\">Benioff Ocean Initiative<\/a> \u2014 are doing that off the coast of Southern California. This handful of AI experts and oceanographers is using AI to analyze drone footage in near real-time to track an apparent <a href=\"https:\/\/www.sfchronicle.com\/science\/article\/Report-Great-white-sharks-on-rise-off-California-5578639.php\" target=\"_blank\" rel=\"noopener noreferrer\">recent uptick in great white sightings<\/a> close to shore. They hope this application of AI can help keep beaches safer, encourage a more informed public, and help people learn how to share the waves with wildlife.<\/p>\n\n\n\n<p>And perhaps most importantly, they can protect the rebounding populations of great white sharks, top predators that are a healthy part of the California ocean ecosystem, according to Benioff Ocean Initiative Director and UCSB professor Douglas McCauley.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19864-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"404\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19864\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=300&amp;h=148 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=768&amp;h=378 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=264&amp;h=130 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=500&amp;h=246 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=678&amp;h=334 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=150&amp;h=74 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=392&amp;h=193 392w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><figcaption>Marine biologists and AI researchers have teamed up to develop new shark surveillance tools.<\/figcaption><\/figure>\n<div id=\"19864-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"404\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19864\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=300&amp;h=148 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=768&amp;h=378 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=264&amp;h=130 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=500&amp;h=246 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=678&amp;h=334 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=150&amp;h=74 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark1.png?w=392&amp;h=193 392w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption>Marine biologists and AI researchers have teamed up to develop new shark surveillance tools.<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Over the past four years, scientists have noted an increase in great white sightings off the California coast \u2014 particularly 5- to 10-foot-long juveniles. <a href=\"https:\/\/www.theringer.com\/features\/2018\/7\/24\/17604596\/white-sharks-california-population-increase-chris-lowe-lab\" target=\"_blank\" rel=\"noopener noreferrer\">There are many theories<\/a> as to why this is: climate change; the effects of 25 years of protected species status in California; banning gill nets in nearshore waters that indiscriminately kill marine life, including sharks; an increase in the population of seals and sea lions, which are a key food source for adult sharks, to name a few potential factors. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The Salesforce Research team theorized they could train the <a href=\"https:\/\/einstein.ai\/products\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Vision<\/a> algorithm to process drone video and recognize the unique attributes of sharks<\/p><\/blockquote>\n\n\n\n<p>But recent sightings near popular surfing areas in Santa Barbara were enough to raise the interest and concerns in the local community. McCauley teamed up with Salesforce Director of Research Michael \u201cMJ\u201d Jones, Salesforce Chief Scientist Richard Socher and San Diego State Associate Professor of Computer Science Xiaobai Liu to devise a new way to identify the presence of sharks in coastal waters using artificial intelligence.<\/p>\n\n\n\n<p>The Salesforce Research team theorized they could train the <a href=\"https:\/\/einstein.ai\/products\" target=\"_blank\" rel=\"noopener noreferrer\">Einstein Vision<\/a> algorithm \u2014 ordinarily used for visual search, brand detection, and product identification \u2014 to process drone video and recognize the unique attributes of sharks, thereby identifying them without the need of physically tagging them. Working with McCauley\u2019s team, they devised an innovative workflow for video capture and processing, all without ever touching the water. They dubbed it <a href=\"https:\/\/www.sharkeye.org\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cProject SharkEye.\u201d<\/a><\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19865-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"459\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19865\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=345&amp;h=193 345w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><figcaption><em>Images of white sharks spotted off the coast were fed into an AI model to train it to identify them.<\/em><\/figcaption><\/figure>\n<div id=\"19865-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"459\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19865\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark2.png?w=345&amp;h=193 345w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption><em>Images of white sharks spotted off the coast were fed into an AI model to train it to identify them.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>The first step was collecting huge quantities of video data off the coast through drone technology. That video would be the basis for building the AI models used to identify a great white shark. McCauley and his team worked with UCSB students, who piloted drone flights off the beach, filming a 10-mile stretch of the coastline. <\/p>\n\n\n\n<p>\u201cThe benefit of drones is that you\u2019ve got an eye in the sky to see more of the ocean,\u201d explains McCauley. \u201cIt\u2019s super cheap to fly up and down the beach. That\u2019s the easy part. But what comes after is where AI becomes really valuable. Every hour of video footage requires an hour of a video analyst\u2019s time. If you\u2019re trying to gain insights in real time, that\u2019s not efficient. That\u2019s where computer vision really comes into play.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19866-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"453\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19866\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=300&amp;h=166 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=768&amp;h=424 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=264&amp;h=146 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=500&amp;h=276 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=678&amp;h=375 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=349&amp;h=193 349w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><figcaption><em>Pilots from UC Santa Barbara fly drones regularly on local beaches in search of great white sharks.<\/em><\/figcaption><\/figure>\n<div id=\"19866-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"453\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19866\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=300&amp;h=166 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=768&amp;h=424 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=264&amp;h=146 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=500&amp;h=276 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=678&amp;h=375 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark3.png?w=349&amp;h=193 349w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption><em>Pilots from UC Santa Barbara fly drones regularly on local beaches in search of great white sharks.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>With sufficient video data collected, the Salesforce Einstein team worked with the marine biologist teams at UCSB to train the algorithm on a number of factors. It had to learn, for instance, to differentiate between shark species, such as a leopard shark (which is harmless to humans) and a great white. It had to rule out non-shark objects, such as a large floating piece of kelp with a shark-like shape, and determine whether a sighting was a new shark or a second sighting of a shark already counted. With each sighting, the algorithm got smarter.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92248\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" 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content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Support for Google&#039;s Universal Commerce Protocol\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/19869\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>\u201cThe way we explain it is that it\u2019s almost exactly like how kids learn,\u201d says Einstein Project Manager Zineb Laraki, one of the project\u2019s leads. \u201cYou tell them, \u2018That\u2019s a cat.\u2019 Eventually, kids can generalize and start to understand the concept of a cat \u2014 what it looks like, how it moves, predicting what it will do based on watching it. It\u2019s the same thing with the algorithm. You show it examples. You let it make a determination. Right or wrong, you give it feedback.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19867-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"447\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19867\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=768&amp;h=419 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=264&amp;h=144 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=500&amp;h=273 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=678&amp;h=370 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=150&amp;h=82 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=354&amp;h=193 354w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><figcaption><em>Once trained, the AI can differentiate white sharks from other objects and harmless sharks.<\/em><\/figcaption><\/figure>\n<div id=\"19867-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"447\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19867\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=768&amp;h=419 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=264&amp;h=144 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=500&amp;h=273 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=678&amp;h=370 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=150&amp;h=82 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark4.png?w=354&amp;h=193 354w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption><em>Once trained, the AI can differentiate white sharks from other objects and harmless sharks.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Beyond the technology, the Salesforce and BOI teams wanted to get buy-in from a community that bases its livelihood on the coast, such as surf shops and schools, local businesses, and public safety officials. That\u2019s why the extended plan is to offer an adapted version of the Salesforce Field Service Lightning mobile app \u2014 typically used for onsite job management, providing real-time collaboration and access to information such as scheduling and knowledge bases \u2014 to local stakeholders like lifeguards, surf school teachers, and marine biologists. Those \u201cfield workers\u201d will be able to access the collected information, such as how many sharks were spotted at any given time and where. The rationale is that by providing such tools that involve the community in the process, they\u2019ll trust the AI technology as a solution.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>For us, it was a fantastic opportunity to apply AI to not only capture data of value to shark researchers, but to also be able to try to be helpful to our community by sharing that data.<\/p><cite>Benioff Ocean Initiative Director and UCSB professor Douglas McCauley<\/cite><\/blockquote>\n\n\n\n<p>\u201cThis application is unique because we\u2019ve had the privilege of building it hand in hand with our community partners,\u201d explains McCauley. \u201cFor us, it was a fantastic opportunity to apply AI to not only capture data of value to shark researchers, but to also be able to try to be helpful to our community by sharing that data.\u201d<\/p>\n\n\n\n<p>It\u2019s also about understanding a traditionally misunderstood species \u2014 where they\u2019re swimming and why, their behavior and feeding patterns. If we\u2019re able to give these creatures their space and predict when they might come into contact with people, McCauley says, we\u2019ll be better prepared to keep beaches safe, too. Not to mention the sharks, who are still a \u201cvulnerable\u201d species \u2014 one step up from \u201cendangered\u201d status. The end use case of such technology isn\u2019t just a practical use of AI \u2014 although it is that, and an undeniably cool one. It\u2019s also a way to bring technology to a place it hasn\u2019t traditionally been: the beach. <\/p>\n\n\n\n<p>\u201cLifeguards do a superb job of protecting all of us when we head to the beach,\u201d says McCauley. \u201cBut they are constantly on the lookout for next-gen tools and technologies to help them better assess the situation at their beaches. AI could very well be one of those new tools.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"19868-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"453\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19868\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=300&amp;h=166 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=768&amp;h=424 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=264&amp;h=146 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=500&amp;h=276 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=678&amp;h=375 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=349&amp;h=193 349w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><figcaption><em>Project SharkEye promotes safe sharing of the oceans between people and wildlife.<\/em><\/figcaption><\/figure>\n<div id=\"19868-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"453\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19868\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png 820w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=300&amp;h=166 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=768&amp;h=424 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=264&amp;h=146 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=500&amp;h=276 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=678&amp;h=375 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/shark5.png?w=349&amp;h=193 349w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption><em>Project SharkEye promotes safe sharing of the oceans between people and wildlife.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Perhaps in the near future, McCauley suggests, lifeguards could be aided by AI-powered autonomous drones installed at every tower, and those drones could make regular flights and deliver data back to the tower. That opens up a whole universe of knowledge \u2014 for instance, what is the status report is on the day for shark sightings? Are the waters pollution free? Are there any dangerous riptides forming? <\/p>\n\n\n\n<p>\u201cAI is doing amazing, audacious things and inspiring customers to take that leap,\u201d says Jones. \u201cBut there\u2019s lots of reluctance to actually dream when it comes to AI. Real-world applications like this one can help drive actual impact in the world.\u201d <\/p>\n\n\n\n<p><i>To find out more about Salesforce\u2019s AI research, check out <a href=\"https:\/\/einstein.ai\/\">https:\/\/einstein.ai\/<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the last few years, the combination of increasing compute power, big data and improved algorithms have catapulted artificial intelligence from research labs to enabling a multitude of innovative, practical applications. Robotic surgery, for example. A hurricane forecasting system for the Caribbean. Personalizing classroom lessons so kids can get the best education. Predicting what are [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":19864,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1916],"sf_topic":[1737,2068,1763,1785],"sf_product":[1782],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-19869","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-customer-360","sf_topic-innovation","sf_topic-sustainability","sf_product-tableau-crm","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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