{"id":19874,"date":"2019-10-17T05:00:00","date_gmt":"2019-10-17T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19874"},"modified":"2020-09-18T00:35:33","modified_gmt":"2020-09-18T00:35:33","slug":"salesforce-climbs-in-interbrands-2019-ranking-of-best-global-brands","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-climbs-in-interbrands-2019-ranking-of-best-global-brands\/","title":{"rendered":"Salesforce Climbs in Interbrand\u2019s 2019 Ranking of Best Global Brands"},"content":{"rendered":"

Salesforce is proud to have moved up in the Interbrand 2019 Best Global Brands list to #70, up from #75 last year, with a brand valuation of more than $8 billion. This represents a year-over-year increase of 24 percent, making Salesforce the second fastest growing brand on the list.<\/p>

The valuation methodology for the list takes into account:<\/p>

\u00b7 The financial performance of the branded products or services<\/p>

\u00b7 The role the brand plays in purchase decisions<\/p>

\u00b7 The brand\u2019s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future<\/p>

Salesforce\u2019s ranking on the list is found here<\/a>. Scroll down the same page for an in-depth interview with our Chief Marketing Officer Stephanie Buscemi.<\/p>","protected":false},"excerpt":{"rendered":"

Salesforce is proud to have moved up in the Interbrand 2019 Best Global Brands list to #70, up from #75 last year, with a brand valuation of more than $8 billion. This represents a year-over-year increase of 24 percent, making Salesforce the second fastest growing brand on the list. The valuation methodology for the list […]<\/p>\n","protected":false},"author":0,"featured_media":19751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1721,1722],"sf_theme":[1917],"sf_topic":[1752,2068,1734,1744,1763],"sf_product":[1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements","sf_content_type-news-announcements-corporate","sf_theme-customer-engagement","sf_topic-awards-and-recognition","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-innovation","sf_product-salesforce-platform","sf_location-amer"],"yoast_head":"\nSalesforce Climbs in Interbrand\u2019s 2019 Ranking of Best Global Brands - 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