{"id":19910,"date":"2019-10-15T05:00:00","date_gmt":"2019-10-15T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19910"},"modified":"2020-09-18T00:35:34","modified_gmt":"2020-09-18T00:35:34","slug":"trailblazer-marc-benioffs-new-book-arrives","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/trailblazer-marc-benioffs-new-book-arrives\/","title":{"rendered":"Trailblazer: Marc Benioff’s New Book Arrives"},"content":{"rendered":"\n

This week, Salesforce Founder, Chairman and co-CEO Marc Benioff\u2019s new book, Trailblazer: The Power of Business as the Greatest Platform for Change<\/i><\/a>, hit the shelves in-store and online. In it, Benioff delivers a vision for the need for a new kind of capitalism, one where businesses and executives value purpose alongside profit, and that changing the world is everybody\u2019s business. <\/p>\n\n\n\n

\u201cCompanies, and the people who lead them, can no longer afford to separate business objectives from the social issues surrounding them. They can no longer view their mission as a set of binary choices: growing vs. giving back, making a profit vs. promoting the public good, or innovating vs. making the world a better place,\u201d he writes in Trailblazer.<\/i> \u201cRather, it must be and.<\/i> Doing well by doing good is no longer just a competitive advantage. It\u2019s becoming a business imperative.\u201d’<\/p>\n\n\n\n

To promote the book, Benioff kicked off a media tour discussing key themes from Trailblazer<\/i>. On \u201cSquawk on the Street<\/a>,\u201d Benioff said CEOs must embrace a wider perspective that includes the well-being of stakeholders. \u201cFor CEOs who only focus on shareholders, let them be warned, they will not be CEOs very long,\u201d Benioff said.<\/p>\n\n\n\n