{"id":19919,"date":"2019-11-20T05:00:00","date_gmt":"2019-11-20T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19919"},"modified":"2024-09-16T15:00:11","modified_gmt":"2024-09-16T22:00:11","slug":"michael-kingston-cio-of-loreal-americas-to-speak-in-commerce-keynote-at-dreamforce-2019-on-the-beauty-leaders-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/michael-kingston-cio-of-loreal-americas-to-speak-in-commerce-keynote-at-dreamforce-2019-on-the-beauty-leaders-digital-transformation\/","title":{"rendered":"Michael Kingston, CIO of L\u2019Or\u00e9al Americas, to Speak in Commerce Keynote at Dreamforce 2019 on the Beauty Leader\u2019s Digital Transformation"},"content":{"rendered":"

L\u2019Or\u00e9al, which recently announced a 48.5% increase in global ecommerce revenue for the first half of 2019, uses Salesforce to gain a 360-degree view of customers across commerce, marketing, sales and service<\/i><\/p>

L\u2019Or\u00e9al, the world\u2019s leading beauty company, is using Salesforce to expertly blend beauty and technology, making it easier for consumers around the world to discover, share and buy beauty products online. Michael Kingston, CIO of L\u2019Or\u00e9al Americas, will be on stage today during the Dreamforce Commerce Keynote<\/a>.<\/p>

\u201cL\u2019Or\u00e9al has been focused on digital transformation for the better part of a decade, and our effort is entirely focused on creating added value for our consumers,\u201d said Michael Kingston, CIO, L\u2019Or\u00e9al Americas. \u201cYear after year, we have continued to grow our partnership with Salesforce because the platform allows us to move fast, innovate constantly and reach consumers across different points of engagement. Whether it\u2019s in-store or online, it\u2019s all about using technology to create a consistent shopping journey and deliver personalized beauty experiences at scale.\u201d<\/p>

Today, Salesforce powers L\u2019Or\u00e9al brands including Kiehl\u2019s, Lanc\u00f4me and Yves Saint Laurent Beaut\u00e9, spanning more than 150 ecommerce sites in 63 global markets and customer service centers in more than 10 countries. As a result of its ongoing digital transformation, L\u2019Or\u00e9al increased its ecommerce revenue by 48.5% in the first half of 2019, which represents more than 13% of the Group\u2019s total sales.<\/p>

With Salesforce, L\u2019Or\u00e9al is able to stitch together individual moments into one cohesive, end-to-end shopping journey that is unique to each and every customer. Rich data augmented by artificial intelligence (AI) enables L\u2019Or\u00e9al to engage consumers with predictive and relevant product messaging, recommendations and offers across ecommerce, marketing, social media and more. Intelligent customer service tools such as AI-powered bots allow L\u2019Or\u00e9al to quickly and accurately assist customers on the channels of their choice, including phone, mobile messaging, live chat and more\u2014all powered by Salesforce.<\/p>

\u201cDigital transformation starts and ends with the customer, and they want smarter, faster, always-on experiences,\u201d said Alex Dayon, president and chief strategy officer, Salesforce. \u201cWith Salesforce, L\u2019Or\u00e9al is able to deliver a frictionless shopping journey way before and long after the transaction, driving increased engagement, loyalty and growth.\u201d<\/p>

L\u2019Or\u00e9al\u2019s partnership with Salesforce includes Commerce Cloud, Community Cloud, Einstein Analytics, Marketing Cloud, Sales Cloud, Service Cloud and Success Cloud.<\/p>

Experience L\u2019Or\u00e9al at Dreamforce 2019<\/b><\/p>

Michael Kingston, the CIO of L\u2019Or\u00e9al Americas, will speak in the Commerce Keynote<\/a> on Wednesday, November 20 at 1 p.m. PT. To tune into the keynote live stream, please visit: https:\/\/www.salesforce.com\/live<\/a>. In addition, Keihl\u2019s will be featured in an interactive, immersive brand experience at the Retail Lodge at Dreamforce, located in the Palace Hotel, Level One. The experience will include a \u201cRefresh & Revive\u201d station where Dreamforce attendees can freshen up with lotions, sprays, balms and more, while also learning about how Kiehl\u2019s is using technology to be a market leader and deliver innovative customer experiences.<\/p>

Dreamforce 2019<\/b><\/p>

Dreamforce is the world’s largest software conference with more than 171,000 registered attendees and 13 million online viewers. Bringing together thought leaders, industry pioneers, and Trailblazers, Dreamforce is the ultimate expression of Salesforce’s values of trust, customer success, innovation and equality. With more than 2,700+ sessions, Trailblazers in every role and industry will learn how to achieve a 360-degree view of their customers and get hands-on with Salesforce’s latest product innovations including AI, voice, integration and online learning. To learn more, please visit: www.salesforce.com\/dreamforce<\/a>.<\/p>

<\/b><\/p>","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al, which recently announced a 48.5% increase in global ecommerce revenue for the first half of 2019, uses Salesforce to gain a 360-degree view of customers across commerce, marketing, sales and service L\u2019Or\u00e9al, the world\u2019s leading beauty company, is using Salesforce to expertly blend beauty and technology, making it easier for consumers around the world […]<\/p>\n","protected":false},"author":409,"featured_media":19920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1721,1729],"sf_theme":[1916,1917,1912],"sf_topic":[1737,1746,2068,1734,1757,1744,1726,1791,1775,1766,1763,1758,1745,1741,1723],"sf_product":[1760,1759,1747,1772,1782,2363,1761,1748],"sf_industry":[1774,1749,1787,1762],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-19919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements","sf_content_type-news-announcements-customer","sf_theme-artificial-intelligence","sf_theme-customer-engagement","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-commerce","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-dreamforce","sf_topic-earnings","sf_topic-equality","sf_topic-innovation","sf_topic-marketing","sf_topic-sales","sf_topic-salesforce-partners","sf_topic-trust","sf_product-agentforce-commerce","sf_product-agentforce-marketing","sf_product-agentforce-sales","sf_product-agentforce-service","sf_product-tableau-crm","sf_product-customer-360","sf_product-experience-cloud","sf_product-salesforce-platform","sf_industry-communications-and-media","sf_industry-consumer-goods","sf_industry-manufacturing","sf_industry-retail","sf_location-amer"],"yoast_head":"\nMichael Kingston, CIO of L\u2019Or\u00e9al Americas, to Speak in Commerce Keynote at Dreamforce 2019 on the Beauty Leader\u2019s Digital Transformation - 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