{"id":19966,"date":"2019-11-13T05:00:00","date_gmt":"2019-11-13T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19966"},"modified":"2024-09-16T14:47:33","modified_gmt":"2024-09-16T21:47:33","slug":"how-dreamforce-gets-made","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-dreamforce-gets-made\/","title":{"rendered":"How Dreamforce Gets Made"},"content":{"rendered":"\n

Dreamforce has come a long way since its first edition 16 years ago. Back then, a few more than 1,000 people gathered at a single San Francisco hotel for 50 or so sessions on how a startup company with a cloud-based CRM application could help companies grow their sales.<\/p>\n\n\n\n

Today, Dreamforce has 171,000 registered attendees signed up for a four-day celebration of the Salesforce Trailblazer community, all focused on how business \u2013 and every attendee \u2013 can be a change agent in the world. Leaders in business, politics, entertainment, sports, and more are featured speakers, and technology of course takes a front seat. And the event keeps getting bigger.<\/p>\n\n\n\n

\u201cEvery year we say, \u2018This year is going to be the biggest and best Dreamforce ever,\u2019\u201d says Salesforce Vice President and Dreamforce Event Chair Brigitte Donner<\/a>, \u201cand somehow, we actually make that happen and raise the bar.\u201d [click-to-tweet]<\/a><\/p>\n\n\n\n

Here\u2019s how Dreamforce gets made.<\/p>\n\n\n\n

Planning the world\u2019s largest software conference<\/h2>\n\n\n\n

The four days of Dreamforce bring a huge influx of people to the City by the Bay, filling up every hotel room and Airbnb in the area. Planning an engaging experience for that many people is a big deal. A small, core team of full-time staffers are dedicated to planning the event, says Donner. But really the entire company has a role in producing Dreamforce.<\/p>\n\n\n\n

\u201cI tell people my team is 45,000 strong, because the reality is the entire company gets behind Dreamforce and wants it to be amazing for our customers, our partners, and our entire ecosystem,\u201d Donner says.<\/p>\n\n\n\n

It all starts with a <\/b>V2MOM<\/b><\/a> \u2014 that is, Salesforce\u2019s goal-setting framework that defines vision, values, methods, obstacles, and measures. This version of the document is Dreamforce-specific and becomes a source of truth for how the entire extravaganza is produced and what the ultimate messaging of it is. This year, that team is building the event around three major themes: the Trailblazer community, the idea of business as a platform for change, and a focus on Customer 360<\/a> \u2013 Salesforce\u2019s platform that allows companies to build amazing experiences for customers. These themes will manifest through physical locations, product demos, and themed keynotes and panels.<\/p>\n\n\n

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Open Image Modal<\/span>\"How<\/a>
The Plum Village Monastics were in attendance in 2018 and will return in 2019 to lead mindfulness sessions<\/em><\/figcaption><\/figure><\/div>\n
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