“How do we make the voice experience customizable enough so that it meets every culture’s needs, every business’ needs, and helps them meet their objectives?” These are the types of questions that keep Yakaira N\u00fa\u00f1ez awake at night. <\/p>\n\n\n\n
N\u00fa\u00f1ez, who leads user and product insights for Einstein at Salesforce, is dead-set on delivering the best voice technology any organization has to offer. \u201cWe’re creating experiences so that business customers can do their jobs better, more simply, and work more effectively. So they don’t have to have the onerous responsibility of needing to key in their data \u2014 instead, they can recite it and then things are automatically updated on their behalf.”<\/p>\n\n\n\n
It\u2019s been less than five years since Amazon launched its Echo smart speaker and artificial intelligence (AI)-powered voice assistant, Alexa, but since then the world\u2019s become a much chattier place. Supercharged by recent advances in machine learning and natural language processing (NLP), intelligent voice-enabled assistants are now used by 47.3 million<\/a> U.S. adults. Because they can grow continuously smarter by learning about each individual user\u2019s preference, voice assistants can play a valuable role in augmenting the customer experience and building deeper relationships with brands.<\/p>\n\n\n\n According to IDC<\/a>, one-third of enterprises will use conversational speech technology for customer engagement by 2022. Research from Salesforce shows that already 75% of business buyers<\/a> say emerging technologies (including chatbots and voice assistants) are changing their expectations of companies.<\/p>\n\n\n
![\"\"](\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/michael-machado.png?strip=all&quality=95\")
<\/a><\/figure>\n