{"id":20046,"date":"2019-12-23T05:00:00","date_gmt":"2019-12-23T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20046"},"modified":"2024-09-16T14:51:08","modified_gmt":"2024-09-16T21:51:08","slug":"salesforce-executives-predict-the-future-of-business-in-2020-and-beyond","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-executives-predict-the-future-of-business-in-2020-and-beyond\/","title":{"rendered":"Salesforce Executives Predict the Future of Business in 2020 and Beyond"},"content":{"rendered":"\n

Trust, upskilling, a 360-degree customer view, and AI ethics. As a new decade draws closer, Salesforce executives see a future in which each of these disparate elements will impact every business.<\/p>\n\n\n\n

In 2020, companies will compete<\/a> on the experience they provide to customers, not just the products they provide. <\/p>\n\n\n\n

AI tools, increasingly widespread in every business, will challenge employees to learn new skills, and then empower them to deliver entirely new levels of customer experience.<\/p>\n\n\n\n

And a new role for business in society will crystalize as employees hold companies accountable for the impact they have on broader society, and customers demand a new model of capitalism that benefits both shareholders and stakeholders.<\/p>\n\n\n\n

Read on for Salesforce leaders\u2019 predictions for 2020 and the emerging trends at the intersection of technology and business.<\/p>\n\n\n\n

New technologies help companies measure up to new customer demands<\/b><\/h2>\n\n\n\n

\u201cAchieving a “360-degree view” of customers has been the \u2018Holy Grail\u2019 of digital transformation. In 2020, companies will be competing on the experience they deliver to customers, not just their products, and it will be imperative for them to have that full view of each customer.” – Patrick Stokes, EVP, Platform at Salesforce<\/i><\/p>\n\n\n\n

\u201cTrust is a necessity in today’s world. With trust breaches happening more often than ever before, 2020 will be the year that blockchain accelerates \u2014 helping companies close the trust gap and earn back confidence from customers and partners.\u201d – Adam Caplan, SVP, Emerging Technology<\/i><\/p>\n\n\n

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