{"id":20054,"date":"2019-12-19T05:00:00","date_gmt":"2019-12-19T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20054"},"modified":"2020-09-18T00:35:20","modified_gmt":"2020-09-18T00:35:20","slug":"top-insights-of-2019-what-we-learned-from-global-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/top-insights-of-2019-what-we-learned-from-global-research\/","title":{"rendered":"Top Insights of 2019: What We Learned from Global Research"},"content":{"rendered":"

If you know Salesforce, you\u2019ll know that we put a big focus on the value of learning<\/a>. One of the ways we keep learning is to keep asking questions \u2014 which we do through global studies of the markets we serve \u2014 then analyzing and sharing our findings. <\/p>

In 2019, our research team surveyed more than 33,000 individuals worldwide. We posed questions to a wide range of roles \u2014 consumers, IT leaders, small business owners, you name it. In reflecting back on the year, we wanted to recap what we learned.<\/p>

Here are our top insights from the year based on our 2019 research. [Click to Tweet<\/a>]<\/p>

One extraordinary experience raises the bar for all companies. <\/b><\/p>

A survey<\/a> of 8,000 consumers and business buyers revealed just how much customer experience matters. In fact, 73% say one extraordinary experience raises their expectations of other companies. Free shipping, a hand-written holiday card, a smooth online chat with a service agent \u2014 all of the things that step-up the customer experience are a slippery slope; once customers have a great experience, a good one no longer passes muster, regardless of whether its from a direct competitor or an entirely different industry.<\/p>

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