{"id":20096,"date":"2020-01-14T05:00:00","date_gmt":"2020-01-14T13:00:00","guid":{"rendered":""},"modified":"2024-09-16T15:00:10","modified_gmt":"2024-09-16T22:00:10","slug":"j-crew-rings-in-the-new-year-with-salesforce-celebrates-a-successful-holiday-season","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/j-crew-rings-in-the-new-year-with-salesforce-celebrates-a-successful-holiday-season\/","title":{"rendered":"J.Crew Rings in the New Year With Salesforce, Celebrates a Successful Holiday Season"},"content":{"rendered":"

J.Crew, an internationally recognized retailer of more than 35 years, partnered with Salesforce this holiday season to create a modern ecommerce experience to power the massive scale that the brand sees globally during the holiday retail peak. <\/p>

For flagship J.Crew and Factory brand ecommerce sites, J.Crew launched a headless experience<\/a>, which enabled the brands to withstand demand spikes more than four times what the legacy architecture could have handled. What started as a project to simply migrate from their former provider turned into much more, when J.Crew discovered Salesforce\u2019s capacity to significantly improve scale and more seamlessly integrate a modern, agile architecture. <\/p>

\u201cJ.Crew is renowned for delivering timeless classics with a look-forward twist, and we take that same approach to our technology framework. We want to leverage the elements of our infrastructure that work well for us, while integrating innovative technologies that enable much more friendly and progressive experiences,\u201d said Michelle Garvey, CIO, J.Crew. \u201cIntegrating the state-of-the-art API-based ecommerce platform enabled us to manage the incredible uptick in peak demand of global transactions that was crucial this holiday season.\u201d<\/p>

Key functionality that drove success this holiday season included:<\/p>