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When Salesforce was born back in 1999, co-founder Marc Benioff had a vision of profitability and philanthropy as core pillars of the company\u2019s DNA, two ideas he believed didn\u2019t have to be mutually exclusive. That took shape as the 1-1-1 model<\/a>, which dedicated 1% of the company\u2019s equity, 1% of its product, and 1% of employees\u2019 time back to the community.<\/p>\n\n\n\n In setting up that model, Salesforce also co-founded Pledge 1%<\/a>, a movement to create a new normal whereby social impact is integrated into the core DNA of every company. Pledge 1% inspires, educates, and empowers all entrepreneurs and companies to leverage their assets to be a force for good. And the success has been phenomenal: Since 2014, more than 10,000 companies in over 100 countries have joined the Pledge 1% movement and live their values in unique ways, generating more than $1 billion of value in volunteer hours, product, and funding. Some have established highly organized employee-run community outreach programs and product donation initiatives. Others award grants to their most engaged employees or even set up social impact funds. <\/p>\n\n\n\n But few of those case studies have been as unique as that of PagerDuty<\/a>. Since joining the Pledge 1% movement in 2017, the 10-year-old digital-operations management company has gone a step further. In October 2019, it established the PagerDuty.org Fund<\/a> to connect remote communities to essential medical care \u00ad\u2013 supporting organizations that bring medical care to everyone who needs it, in the hardest to reach places, in the moments they need it most, while also striving for vibrant and equitable communities.<\/p>\n\n\n\n \u201cEach year millions of individuals die from preventable diseases and health complications because they lack access to healthcare in their community,\u201d says PagerDuty VP of Global Social Impact & Philanthropy Olivia Khalili. \u201cBy orchestrating action in critical moments to save lives, PagerDuty can tackle a pivotal piece of the healthcare, from remote vaccine distribution to life-saving emergency care to early warning signs of outbreaks.\u201d<\/p>\n\n\n\n Operationally, that manifests by PagerDuty donating resources, customizing its digital-operations management platform, and partnering with two tech-focused nonprofits \u2013 Medic Mobile and VillageReach \u00ad\u2013 to help deliver critical last-mile medical aid like vaccinations and outbreak treatment to remote communities in Africa and Southern and Southeast Asia. It\u2019s still in the early days, but the company is optimistic \u00ad\u2013 ready to innovate in the field and learn from global health technology experts and strategic investment and partnership development, and by doing so, serve as a role model for other Pledge 1% member companies.<\/p>\n\n\n\n