{"id":20190,"date":"2020-03-09T05:00:00","date_gmt":"2020-03-09T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20190"},"modified":"2020-09-18T00:35:09","modified_gmt":"2020-09-18T00:35:09","slug":"how-the-salesforce-ecosystem-powers-connected-patient-experiences","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-the-salesforce-ecosystem-powers-connected-patient-experiences\/","title":{"rendered":"How the Salesforce Ecosystem Powers Connected Patient Experiences"},"content":{"rendered":"<p><!--?xml encoding=\"utf-8\" ?--><\/p>\n\n\n<p>Imagine you\u2019re at a restaurant, and suddenly your throat feels itchy your breathing becomes labored. You catch a glimpse of yourself in the mirror, and realize your cheeks have swollen and broken out into hives. Something you ate was cooked in peanut oil. Without an epipen on you, you end up at the emergency room. Your primary care doctor knows you are allergic to nuts, and has an electronic healthcare record (EHR) that captures your history of similar episodes, but the nurse treating you does not have access to it. Between each gasp for breath, you\u2019re asked to recount the same basic information outlined in your EHR, creating a frustrating experience for you and your medical practitioner alike.<\/p>\n\n\n\n<p>What\u2019s lacking in this patient experience is interoperability\u2014the process of operationalizing patient care by ensuring technologies connect with each other to share data within and outside of organizational boundaries. Without computerized systems that connect, engage and interpret data while automating workflows, it\u2019s difficult to have a complete and holistic view of patients across key stakeholders in the healthcare continuum. For patients, that means having to repeatedly share prior medical history. For providers, not having a singular view of a patient makes it harder to ensure safe and accurate care. <\/p>\n\n\n\n<p>\u201cWhen the healthcare industry is connected, our world\u2019s healthcare professionals, payers and researchers can quickly and more efficiently provide services and information that can heal ailments, inform others and ultimately engage healthcare consumers to achieve our shared mission: keeping people healthy,\u201d says Ashwini Zenooz, Salesforce Chief Medical Officer and Senior Vice President, Healthcare and Life Sciences. <\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20187-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20187\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=300&amp;h=150 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=768&amp;h=384 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=264&amp;h=132 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=500&amp;h=250 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=678&amp;h=339 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=150&amp;h=75 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=386&amp;h=193 386w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"20187-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20187\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=300&amp;h=150 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=768&amp;h=384 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=264&amp;h=132 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=500&amp;h=250 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=678&amp;h=339 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=150&amp;h=75 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/aq.png?w=386&amp;h=193 386w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Back in 2015, Salesforce began developing <a href=\"https:\/\/www.salesforce.com\/solutions\/industries\/healthcare\/health-cloud\/\" target=\"_blank\" rel=\"noopener noreferrer\">Health Cloud <\/a>to enable care teams to collaborate more efficiently, understand patients and members more deeply, and build stronger relationships across care journeys\u2014and we continue to iterate on the platform, as evidenced with today\u2019s launch of <a href=\"\/blog\/2020\/03\/06\/moving-towards-personalizing-healthcare-engagement-at-scale\/\" target=\"_blank\" rel=\"noopener noreferrer\">Provider Relationship Management and Einstein Analytics for Health Cloud<\/a>.<\/p>\n\n\n\n<p>With Health Cloud, Salesforce strives to enhance the patient\u2019s experience of care while easing the healthcare system&#8217;s coordination of care. Connecting technologies and disparate EHR systems requires seamless integration, which is where <a href=\"https:\/\/www.mulesoft.com\/integration-solutions\/soa\/healthcare\" target=\"_blank\" rel=\"noopener noreferrer\">MuleSoft<\/a> comes in. MuleSoft is a critical component for our interoperability strategy, enabling API-led connectivity and an enhanced 360-degree view of patients. Also essential to solving for lack of interoperability, Salesforce partners develop solutions on top of Health Cloud that further propel the industry forward.<\/p>\n\n\n\n<p>Today Salesforce ISV and Mulesoft partner Bridge Connector <a href=\"https:\/\/bridgeconnector.co\/about-us\/news-room\/bridge-connector-salesforce-appexchange-and-mulesoft-partnership-announcement\" target=\"_blank\" rel=\"noopener noreferrer\">launched Destinations on Salesforce AppExchange<\/a>, the world\u2019s leading enterprise cloud marketplace. <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3A00000G4xuRUAR\" target=\"_blank\" rel=\"noopener noreferrer\">Destinations<\/a> is a no-code healthcare interoperability solution that enables organizations to quickly and easily integrate disparate health care applications with Health Cloud. Bridge Connector is working together with MuleSoft to synchronize patient data across Salesforce and third-party systems with API-led connectivity. <\/p>\n\n\n\n<p>\u201cSalesforce\u2019s approach to interoperability allows us to drive a better patient experience across the healthcare ecosystem,\u201d says Zenooz, \u201cOur interoperability capabilities extend the value of the EHR, and we do this by enabling digital, omni-channel connections to the patient, allowing better and on-going collaboration\u2014and our partner ecosystem is crucial to the solutions we bring to our healthcare and life sciences customers.\u201d <\/p>\n\n\n\n<p>According to Zenooz, the most important challenge that interoperability is solving for is the difficulty of ensuring safe care. A study by <a href=\"https:\/\/www.epocrates.com\/sites\/default\/files\/Interoperation_topline_4_10_15.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Epocrates<\/a> found that 95% of physicians have reported delaying delivering care because patient data was not accessible. If providers aren\u2019t able to access the entirety of a patients\u2019 health information, there&#8217;s a greater risk of an adverse event. A <a href=\"https:\/\/hub.jhu.edu\/2016\/05\/03\/medical-errors-third-leading-cause-of-death\/\" target=\"_blank\" rel=\"noopener noreferrer\">Johns Hopkins study<\/a> suggested medical errors are the third leading cause of death in the U.S., with errors in part due to poorly coordinated care and fragmented insurance networks. <\/p>\n\n\n\n<p>Interoperability is also crucial to overcoming poor patient experience and lack of patient access to their own medical records, which contributes to the burden of treatment. As a patient, just think about how many times you\u2019ve had to repeat the same basic information about yourself to caregivers even within the same organization, maybe even on the same day. Lack of interoperability ultimately burdens both the patient and provider; it can lead to duplicative work and services, contributing to the massive costs and administrative burden our healthcare systems face.<\/p>\n\n\n\n<p>\u201cHealthcare, and even interoperability in healthcare, is much too large a problem for any one company to solve. Being part of a partner ecosystem has connected us to other companies that are driven and passionate about solving problems in healthcare, allowing us to take a \u2018better together\u2019 approach to be more impactful.\u201d says Josh Douglas, Bridge Connector Chief Technology Officer. \u201cThis has allowed us to focus on our specific strong suit, which is interoperability and integration, and then partner with other people in the ecosystem to elevate what they do really well to solve that larger problem.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20188-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"415\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20188\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png 600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=300&amp;h=208 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=264&amp;h=183 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=500&amp;h=346 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=150&amp;h=104 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=279&amp;h=193 279w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption>Bridge Connector CTO, Josh Douglas<\/figcaption><\/figure>\n<div id=\"20188-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"415\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20188\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png 600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=300&amp;h=208 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=264&amp;h=183 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=500&amp;h=346 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=150&amp;h=104 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Image20for20Salesforce20-20Josh20Speaking201.png?w=279&amp;h=193 279w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Bridge Connector CTO, Josh Douglas<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>When we look at the healthcare landscape, part of Salesforce\u2019s approach is understanding customer opportunities and gaps. If there is whitespace and we can\u2019t solve it ourselves, we look to innovative partners to fill in the spaces we are missing. These partners, like Bridge Connector, develop solutions on Salesforce AppExchange\u2014the world\u2019s leading enterprise cloud marketplace\u2014that improve outcomes and value for customers and their patients. <\/p>\n\n\n\n<p>\u201cWith AppExchange, we provide our customers with a catalog of third-party solutions that address any number of business problems and patient challenges in the healthcare space,\u201d says Woodson Martin, Salesforce General Manager and Senior Vice President, AppExchange. \u201cThe fundamental value proposition of AppExchange is not only that it enables our trailblazers to innovate in patient experience, but they can benefit from our vast and growing ecosystem. Partners like Bridge Connector, with their no-code integration into EHR records, are providing extensions to Health Cloud to make healthcare trailblazers more successful and deliver better experiences and better outcomes for patients.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20189-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20189\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=300&amp;h=150 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=768&amp;h=384 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=264&amp;h=132 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=500&amp;h=250 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=678&amp;h=339 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=150&amp;h=75 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=386&amp;h=193 386w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"20189-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20189\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=300&amp;h=150 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=768&amp;h=384 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=264&amp;h=132 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=500&amp;h=250 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=678&amp;h=339 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=150&amp;h=75 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/Woodson20Quote.png?w=386&amp;h=193 386w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Envision a future where interoperability is ubiquitous\u2014where any healthcare practitioner, anywhere, could have secure access to your EHR at the click of a button. While that may be a utopian notion, the continued collaboration and innovation of the Salesforce ecosystem will certainly bring us closer to a more connected patient experience. <\/p>\n\n\n\n<p><i>For more on the latest in Salesforce healthcare innovations, check out our <a href=\"\/blog\/2020\/03\/06\/moving-towards-personalizing-healthcare-engagement-at-scale\/\" target=\"_blank\" rel=\"noopener noreferrer\">latest announcement.<\/a> <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interoperability is the process of operationalizing patient care by ensuring technologies connect with each other to share data within and outside of<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"Interoperability is the process of operationalizing patient care by ensuring technologies connect with each other to share data within and outside of","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":37945,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1917],"sf_topic":[1763,1733],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[2056],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[1989],"class_list":["post-20190","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-customer-engagement","sf_topic-innovation","sf_topic-stakeholder-capitalism","sf_multimedia_asset-salesforce-executives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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