{"id":20310,"date":"2020-05-05T05:00:00","date_gmt":"2020-05-05T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20310"},"modified":"2020-09-18T00:35:04","modified_gmt":"2020-09-18T00:35:04","slug":"how-salesforce-employee-resource-groups-are-driving-equality-forward-this-giving-tuesday","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-employee-resource-groups-are-driving-equality-forward-this-giving-tuesday\/","title":{"rendered":"How Salesforce Employee Resource Groups are Driving Equality Forward This Giving Tuesday"},"content":{"rendered":"\n

During times of crisis, inequalities that disproportionally impact marginalized groups<\/a> are amplified. At Salesforce, our Employee Resource Groups, or Equality Groups as we call them, work tirelessly to support underrepresented communities and drive impact throughout the year, both in our workplace and in the places we live and work. Today, Salesforce is launching a new Giving Tuesday<\/a> initiative as a way for each of our Equality Groups to give back to the community, while supporting #GivingTuesdayNow, a new global giving initiative that emerged as an emergency response to the need caused by COVID-19.<\/p>\n\n\n\n

Since pivoting all of our events \u2014 internal and external \u2014 from in-person to virtual<\/a> for the rest of the year, we are reimagining ways we can create community and connection between our customers, stakeholders, employees, and communities while using our platform for change. <\/p>\n\n\n\n

One way we create a culture of community and inclusion within Salesforce is through our 12 Equality Groups<\/a>. We encourage every employee at Salesforce to participate as allies to build empathy, learn, and stand up for their colleagues. As a result, 1 in 2 employees are in one or more Equality Groups.<\/p>\n\n\n\n

Each Equality Group is financially empowered every quarter to drive forward initiatives that are important to their community. This can be anything from volunteering time to donating to a non-profit; hosting a speaker and discussing key issues impacting their community, or organizing events for members and allies to celebrate and honor a significant moment in time such as MLK day<\/a> or Pride<\/a>. <\/p>\n\n\n\n

As we pivot during these changing times, Equality Group leadership decided to use their budget to launch the Salesforce Equality Group Matching Challenge for #GivingTuesdayNow<\/a>. Each of our 12 Equality Groups is matching up to $10,000 in employee donations to nonprofits providing targeted COVID-19 relief to their respective communities.<\/p>\n\n\n\n

Here’s a breakdown of each Equality Group and its selected organization:<\/p>\n\n\n

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