{"id":20332,"date":"2020-05-26T05:00:00","date_gmt":"2020-05-26T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20332"},"modified":"2020-12-23T10:27:46","modified_gmt":"2020-12-23T18:27:46","slug":"a-survey-of-3500-consumers-shows-how-covid-19-will-transform-shopping-for-the-long-haul","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/a-survey-of-3500-consumers-shows-how-covid-19-will-transform-shopping-for-the-long-haul\/","title":{"rendered":"A Survey of 3,500+ Consumers Shows How COVID-19 Will Transform Shopping For the Long Haul"},"content":{"rendered":"\n

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. We\u2019re posting the insights we\u2019ve found, and tips on what businesses can do in response. Click <\/i>here<\/i><\/a> to explore data across demographics and geographies.<\/i><\/p>\n\n\n\n

No industry has escaped fallout from the COVID-19 pandemic, but few face as daunting of a recovery as retail. Already searching for footing as ecommerce and disruptive business models grew prior to the crisis, retailers must now reimagine their operations to engage economically shaken consumers that remain vulnerable to infection. <\/p>\n\n\n\n

Salesforce surveyed over 3,500 consumers across the globe to understand how their shopping behaviors, needs, and expectations have been reshaped over the past several months and their outlooks for the future. Here are some key takeaways from our analysis of respondents in the United States.<\/p>\n\n\n\n

Brick-and-mortar stores must earn shoppers trust before they return<\/b><\/h2>\n\n\n\n

States from coast to coast have begun to slowly loosen restrictions on movement and commerce, but shoppers are taking an even more cautious approach as they consider returning to downtowns and malls. 62% of U.S. respondents to our May 14\u201315 survey claimed to be conducting less in-store shopping than before the onset of the COVID-19 pandemic, a slight uptick from the 60% of respondents to our May 1\u20132 survey who said the same. <\/p>\n\n\n\n

As it turns out, assurance from government officials \u2014 be they less stringent local stay at home orders or national guidelines \u2014 have less weight on a return to normal shopping behavior than do the actions of retailers themselves. More than anything, shoppers are looking for social distancing measures and required personal protection equipment (PPE) for themselves and employees. <\/p>\n\n\n

\n
Open Image Modal<\/span>\"\"<\/a><\/figure>\n
<\/div>