{"id":20346,"date":"2020-05-19T05:00:00","date_gmt":"2020-05-19T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20346"},"modified":"2020-09-18T00:35:02","modified_gmt":"2020-09-18T00:35:02","slug":"sixth-state-of-marketing-report-reveals-priorities-and-challenges-for-a-new-decade","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/sixth-state-of-marketing-report-reveals-priorities-and-challenges-for-a-new-decade\/","title":{"rendered":"Sixth State of Marketing Report Reveals Priorities and Challenges For a New Decade"},"content":{"rendered":"\n

This morning, Salesforce released the sixth edition of its State of Marketing research report<\/a> [registration required], a collection of insights on the trends, priorities, and challenges marketers face in a radically altered customer landscape.<\/p>\n\n\n\n

Based on a survey of nearly 7,000 marketing leaders across 29 countries and Hong Kong, the report details a profession that is seeking deeper knowledge of their customers and prospects, new ways to engage them, and the technical capabilities to do so.<\/p>\n\n\n\n

Here is a sample of key insights from the State of Marketing report:<\/p>\n\n\n\n

Innovation is a top priority and a top challenge<\/b><\/h2>\n\n\n\n

Recognizing that business-as-usual no longer exists, marketers\u2019 top initiative is innovation. Real-time customer engagement \u2014 2018\u2019s top marketing challenge \u2014 and privacy regulation compliance round out the top three.<\/p>\n\n\n

\n
Open Image Modal<\/span>\"\"<\/a><\/figure>\n
<\/div>