{"id":20491,"date":"2020-07-15T05:00:00","date_gmt":"2020-07-15T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20491"},"modified":"2021-09-27T11:42:43","modified_gmt":"2021-09-27T18:42:43","slug":"new-research-how-consumers-engage-with-marketing-differently-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/new-research-how-consumers-engage-with-marketing-differently-during-the-pandemic\/","title":{"rendered":"New Research: How Consumers Engage with Marketing Differently During the Pandemic"},"content":{"rendered":"\n

Click <\/i>here<\/i><\/a> to explore data across demographics and geographies.<\/i><\/p>\n\n\n\n

The recent State of Marketing<\/a> report revealed how marketers\u2019 pre-pandemic priorities and investments laid the foundation for the empathetic, digital-first engagement our current environment demands. Yet ongoing crises mean standards of engagement are shifting constantly. Asking customers directly about which tactics, channels, and messages resonate as they adapt to change\u2014 along with the values they expect brands to demonstrate \u2014 provides valuable insight to marketers. <\/p>\n\n\n\n

Here are some key takeaways from our most recent survey of consumers.<\/p>\n\n\n\n

Millennials crave personalized offers<\/b><\/h2>\n\n\n\n

Discounts are of interest to a consumer base whose economic outlooks are uncertain, with such content preferred over information about loyalty programs and new products. As a whole, consumers prefer tailored offers and recommendations based on their unique needs and circumstances over those broadcast to a wider audience \u2014 particularly among millennials, who now constitute the largest generation<\/a> in key markets.<\/p>\n\n\n\n

Gen Z consumers, who came of age amid heightened attention to improper use of personal data, differ from their elders in their preference for brand-wide or product-specific discounts.<\/p>\n\n\n

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Open Image Modal<\/span>\"Survey<\/a>
Survey reveals generational preferences for brand content and promotion types<\/em><\/figcaption><\/figure><\/div>\n
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