{"id":20518,"date":"2020-07-29T05:00:00","date_gmt":"2020-07-29T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20518"},"modified":"2020-09-18T00:34:49","modified_gmt":"2020-09-18T00:34:49","slug":"new-survey-data-shows-how-small-business-can-navigate-an-existential-crisis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/new-survey-data-shows-how-small-business-can-navigate-an-existential-crisis\/","title":{"rendered":"New Survey Data Shows How Small Business Can Navigate an Existential Crisis"},"content":{"rendered":"\n

Click here<\/a> to explore data across demographics and geographies.<\/i><\/p>\n\n\n\n

Small- and medium-sized businesses represent<\/a> over 90% of the business population, over 60% of employment, and over 50% of GDP in developed economies, and they are disproportionately impacted<\/a> by the effects of COVID-19. Consumers are rallying around their beloved and vulnerable small businesses, but will that alone be enough?<\/p>\n\n\n\n

Our latest survey of global consumers takes the pulse of how small businesses are fairing in their communities, if and how they\u2019re supporting them, and what steps businesses can take to bring customers back.<\/p>\n\n\n\n

Here are some key findings.<\/p>\n\n\n\n

Consumers are concerned with small business survival, despite signs of adaptation<\/h2>\n\n\n\n

Stories of resilient small businesses<\/a> have showcased the many ways entrepreneurs have rapidly shifted their operations, go-to-market strategies, and even their fundamental business models. Consumers have taken notice of these efforts, with 52% of global respondents believing that most small businesses in their area have adapted to the challenges brought by the pandemic. Yet nearly as many (48%) say most small businesses in their area are struggling.<\/p>\n\n\n\n

Most consumers (53%) say they can think of at least one small business they bought from that has closed due to the pandemic.<\/p>\n\n\n\n

With disparate public health and economic policy responses to the spread of COVID-19, citizens of different countries have varied perceptions of how much of a crisis small businesses face. Notably, those in the U.K. and Australia are the least likely to believe the majority of their communities\u2019 small businesses are in trouble, whereas a sizable majority of French residents believe small businesses\u2019 struggles are widespread.<\/p>\n\n\n

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Open Image Modal<\/span>\"Consumer<\/a>
Consumer perceptions of small business<\/em><\/figcaption><\/figure><\/div>\n
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