{"id":20525,"date":"2020-07-10T05:00:00","date_gmt":"2020-07-10T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20525"},"modified":"2021-09-27T11:42:44","modified_gmt":"2021-09-27T18:42:44","slug":"ongoing-research-shows-covid-19-ripple-effect-on-employee-and-consumer-sentiments","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ongoing-research-shows-covid-19-ripple-effect-on-employee-and-consumer-sentiments\/","title":{"rendered":"Ongoing Research Shows COVID-19 Ripple Effect on Employee and Consumer Sentiments"},"content":{"rendered":"\n<p>To explore data across demographics and geographies, check out the <a href=\"http:\/\/sforce.co\/snapshot\">Tableau dashboard<\/a>.<\/p>\n\n\n\n<p>This series has covered a range of topics including:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How the nature of work is changing amid COVID-19 <\/b><\/h2>\n\n\n\n<p>To say that the nature of work has changed would be an understatement. The research indicates that what employees want most from their employers now is trust, communication and flexibility. Younger workers fear job loss, while low-income workers seek more resilient options. <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2020\/5\/salesforce-research\/\">See the full story<\/a>.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20519-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?strip=all&#038;quality=95\" alt=\"Surveys find 57% of U.S. millennials are worried about losing their jobs, versus just 31% of baby boomers\" class=\"wp-image-20519\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Surveys find 57% of U.S. millennials are worried about losing their jobs, versus just 31% of baby boomers<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20519-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?strip=all&#038;quality=95\" alt=\"Surveys find 57% of U.S. millennials are worried about losing their jobs, versus just 31% of baby boomers\" class=\"wp-image-20519\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/joblosz.jpg?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Surveys find 57% of U.S. millennials are worried about losing their jobs, versus just 31% of baby boomers<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>Possible scenarios for the future of offices, commuting, and cities <\/b><\/h2>\n\n\n\n<p>As businesses, governments, and cities are all in different phases of reopening, they are all in a constant state of evaluating what\u2019s safe, what\u2019s not, and what the next weeks, months, and years will look like. Research shows that reopening preparedness and tactics vary by sector, and commuting is changing \u2014 but in ways we may not assume. <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2020\/7\/salesforce-research-data\/\">See the full story<\/a>.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20520-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?strip=all&#038;quality=95\" alt=\"52% of workers say they're comfortable sharing personal information to keep the workplace safe\" class=\"wp-image-20520\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>52% of workers say they&#8217;re comfortable sharing personal information to keep the workplace safe<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20520-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?strip=all&#038;quality=95\" alt=\"52% of workers say they're comfortable sharing personal information to keep the workplace safe\" class=\"wp-image-20520\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/personalvid.jpg?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>52% of workers say they&#8217;re comfortable sharing personal information to keep the workplace safe<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>How customer service standards are shifting in the midst of COVID-19<\/b><\/h2>\n\n\n\n<p>Despite widespread business shutdowns, customer service case volume is mostly stable or on an uptick as customers seek assistance and guidance under rapidly evolving circumstances. Data shows that digital channels are naturally taking precedence as customer engagement is confined to mostly online experiences. <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2020\/6\/salesforce-research-snapshot\/\">See the full story<\/a>.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20521-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?strip=all&#038;quality=95\" alt=\"Survey finds ranked importance of customer service qualities\" class=\"wp-image-20521\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey finds ranked importance of customer service qualities<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20521-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?strip=all&#038;quality=95\" alt=\"Survey finds ranked importance of customer service qualities\" class=\"wp-image-20521\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/fourpoint.png?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey finds ranked importance of customer service qualities<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>Consumer perceptions of how COVID-19 will transform shopping for the long haul <\/b><\/h2>\n\n\n\n<p>No industry has escaped fallout from the COVID-19 pandemic, but few face as daunting of a recovery as retail. Research shows that brick-and-mortar stores must earn shoppers\u2019 trust before they return, but the ecommerge surge isn\u2019t likely to slow down post-pandemic. <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2020\/5\/salesforce-research-results\/\">See the full story<\/a>.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20522-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?strip=all&#038;quality=95\" alt=\"Survey finds 68% of U.S. shoppers expect to buy essential goods online after COVID-19 has subsided\" class=\"wp-image-20522\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey finds 68% of U.S. shoppers expect to buy essential goods online after COVID-19 has subsided<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20522-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?strip=all&#038;quality=95\" alt=\"Survey finds 68% of U.S. shoppers expect to buy essential goods online after COVID-19 has subsided\" class=\"wp-image-20522\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=768&amp;h=442 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=500&amp;h=288 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/essential68.jpg?w=335&amp;h=193 335w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey finds 68% of U.S. shoppers expect to buy essential goods online after COVID-19 has subsided<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>Which marketing tactics resonate with consumers during changing times<\/b><\/h2>\n\n\n\n<p>A mix of digital and more traditional marketing channels are grabbing consumers\u2019 attention as they spend more time at home. How to best tailor offers varies across demographics and geographies, but consumers are unified in their willingness to sacrifice sales for the good of a brand\u2019s workers. <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2020\/7\/salesforce-marketer-guides\/\">See the full story<\/a>.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20523-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?strip=all&#038;quality=95\" alt=\"Survey reveals most noticed marketing channels\" class=\"wp-image-20523\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=300&amp;h=171 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=768&amp;h=439 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=264&amp;h=151 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=500&amp;h=286 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=678&amp;h=387 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=338&amp;h=193 338w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey reveals most noticed marketing channels<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20523-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?strip=all&#038;quality=95\" alt=\"Survey reveals most noticed marketing channels\" class=\"wp-image-20523\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=300&amp;h=171 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=768&amp;h=439 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=264&amp;h=151 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=500&amp;h=286 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=678&amp;h=387 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/mostno.jpg?w=338&amp;h=193 338w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey reveals most noticed marketing channels<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>How small businesses can navigate an existential crisis<\/b><\/h2>\n\n\n\n<p>A majority of consumers have witnessed the demise of one of their beloved small businesses during the pandemic, but nearly just as many say most entrepreneurs in their communities are adapting to the new normal. Geography and demographics dictate which tactics work best in bringing customers back. <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2020\/7\/salesforce-snapshot-news\/\">See the full story<\/a>.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20524-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"410\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?strip=all&#038;quality=95\" alt=\"Quote from Meredith Schmidt \" class=\"wp-image-20524\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg 710w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=678&amp;h=392 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><\/figure>\n<div id=\"20524-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"410\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?strip=all&#038;quality=95\" alt=\"Quote from Meredith Schmidt \" class=\"wp-image-20524\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg 710w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=678&amp;h=392 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/merquo.jpg?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. We\u2019re posting the insights we\u2019ve found, and tips on what businesses can do in response. <\/p>\n","protected":false},"author":128,"featured_media":20519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. We\u2019re posting the insights we\u2019ve found, and tips on what businesses can do in response. ","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1915],"sf_topic":[1734,1723],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2395],"sf_visibility":[],"coauthors":[2027],"class_list":["post-20525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-future-of-work","sf_topic-customer-engagement","sf_topic-trust","sf_location-amer","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ongoing Research Shows COVID-19 Ripple Effect on Employee and Consumer Sentiments - Salesforce<\/title>\n<meta name=\"description\" content=\"Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. 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