{"id":20541,"date":"2020-08-12T05:00:00","date_gmt":"2020-08-12T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20541"},"modified":"2021-09-27T11:44:54","modified_gmt":"2021-09-27T18:44:54","slug":"new-survey-just-39-of-american-parents-think-kids-will-get-a-good-education-this-year","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/new-survey-just-39-of-american-parents-think-kids-will-get-a-good-education-this-year\/","title":{"rendered":"New Survey: Just 39% of American Parents Think Kids Will Get a Good Education This Year"},"content":{"rendered":"\n<p><em>Additional data in this post comes from a segment of the Salesforce Global Stakeholder Series, based on a <a href=\"https:\/\/public.tableau.com\/profile\/salesforceresearch#!\/vizhome\/GlobalStakeholderSeriesInfographic\/OnePager\" target=\"_blank\" rel=\"noreferrer noopener\">global survey<\/a> of over 20,000 respondents.<\/em><\/p>\n\n\n\n<p>On the path toward economic recovery, Americans <a href=\"http:\/\/sforce.co\/snapshot\">rank<\/a> schools second on a list of the most important physical reopenings, behind only essential businesses like grocery stores and pharmacies. Yet with new COVID-19 cases <a href=\"https:\/\/www.nytimes.com\/interactive\/2020\/us\/coronavirus-us-cases.html\" target=\"_blank\" rel=\"noreferrer noopener\">near<\/a> their highest levels to-date, parents are grappling with at least a semester of partial- or fully-remote learning.<\/p>\n\n\n\n<p>Salesforce conducted two separate surveys that included parents in the United States to understand the concerns that underpin this back-to-school season like no other, and the role of business in overcoming them. Here\u2019s an overview of what we found.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parents are worried about the nation\u2019s students<\/h2>\n\n\n\n<p>Despite the uncharted waters they\u2019re preparing to navigate, the nation\u2019s parents are generally optimistic about their own children\u2019s educational prospects during the pandemic. In fact, 65% of parents say their children will have access to quality education during the upcoming school year, with no significant differences across demographic, socioeconomic, or geographic factors.<\/p>\n\n\n\n<p>Parents\u2019 outlooks for the nation\u2019s students as a whole, however, are far less rosy. Just 39% of parents believe that most children in the U.S. will have access to quality education this year. 55% of parents go as far as to say that the country has deprioritized education.<\/p>\n\n\n\n<p>These sentiments around the ability of schools to serve children during a historic pandemic are set against the backdrop of broader concerns around the state of American education. 67% of US Parents believe access to education is not improving \u2014 higher than the global figure of 60%.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20534-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents' perceptions of nation's students\" class=\"wp-image-20534\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em><em>Survey reveals parents&#8217; perceptions of nation&#8217;s students<\/em><\/em><\/figcaption><\/figure><\/div>\n<div id=\"20534-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents' perceptions of nation's students\" class=\"wp-image-20534\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom1.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em><em>Survey reveals parents&#8217; perceptions of nation&#8217;s students<\/em><\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Uncertainty and PPE will define in-person instruction<\/h2>\n\n\n\n<p>Only 34% of parents are comfortable with their children returning to school in-person at this time, and only 39% are confident that their district can keep students safe. Yet while just 20% of parents say their district has plans for full-time in-person instruction, 58% say in-person instruction will constitute at least part of their children\u2019s semester.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20535-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"577\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents' perceptions of in-school instruction\" class=\"wp-image-20535\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=768&amp;h=443 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey reveals parents&#8217; perceptions of in-school instruction<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20535-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"577\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents' perceptions of in-school instruction\" class=\"wp-image-20535\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=768&amp;h=443 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom3.png?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey reveals parents&#8217; perceptions of in-school instruction<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>Personal protective equipment (PPE) like face coverings, as divisive as they have become, are viewed as essential for school reopenings. 82% of parents say teachers and staff should wear face coverings at school, and 76% say the same for children themselves. However, only 41% of parents say their school district plans to provide students with PPE, and an additional 37% aren\u2019t sure.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20536-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"577\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?strip=all&#038;quality=95\" alt=\"Survey reveals perceptions of PPE at school\" class=\"wp-image-20536\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=768&amp;h=443 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey reveals perceptions of PPE at school<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20536-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"577\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?strip=all&#038;quality=95\" alt=\"Survey reveals perceptions of PPE at school\" class=\"wp-image-20536\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=768&amp;h=443 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=678&amp;h=391 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/encvb.jpg?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey reveals perceptions of PPE at school<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">As remote learning becomes the default strategy, technology gaps present a barrier for low-income students<\/h2>\n\n\n\n<p>63% of parents say at least part of their children\u2019s fall semester will take place remotely, including 25% who will be exclusively remote. Given the untested nature of such an approach to education at a grand scale, parents have their reservations. Just 41% of parents are confident that children learning remotely will get the same quality of education as those learning in-person.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20537-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?strip=all&#038;quality=95\" alt=\"Survey reveals uncertainty in equity of remote learning\" class=\"wp-image-20537\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey reveals uncertainty in equity of remote learning<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20537-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?strip=all&#038;quality=95\" alt=\"Survey reveals uncertainty in equity of remote learning\" class=\"wp-image-20537\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom4.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey reveals uncertainty in equity of remote learning<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>Given the hyperconnected nature of modern life, parents are generally confident that their children have access to the technology they need to learn remotely. Low income parents, however, are significantly less likely to believe this. In fact, low-income parents are 17% less likely than their high income counterparts to say their kids have the right technology for remote learning. Low income parents are also significantly less likely to anticipate help from their school districts in the form of tablets, computers, or even video instruction capabilities.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20538-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"598\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents' perception of school's ability\" class=\"wp-image-20538\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=300&amp;h=179 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=768&amp;h=459 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=500&amp;h=299 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=678&amp;h=405 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=323&amp;h=193 323w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em><em>Survey reveals parents&#8217; perception of school&#8217;s ability<\/em><\/em><\/figcaption><\/figure><\/div>\n<div id=\"20538-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"598\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents' perception of school's ability\" class=\"wp-image-20538\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=300&amp;h=179 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=768&amp;h=459 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=500&amp;h=299 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=678&amp;h=405 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom2.png?w=323&amp;h=193 323w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em><em>Survey reveals parents&#8217; perception of school&#8217;s ability<\/em><\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>Parents recognize that a lack of access to the right technology can make or break a student\u2019s chance at success. In fact, they rank the technology available at home as the most important factor when prioritizing which students may return to limited capacity in-person learning \u2014 ahead of other considerations including parents\u2019 work demands, students\u2019 age, and previous academic performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Businesses are asked to step up<\/h2>\n\n\n\n<p>Amid economic and leadership crises, parents are looking to businesses for help in keeping their children safe and educated. Four out of five parents agree that businesses have a responsibility to support education in their communities, while only 3% disagree,<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20539-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents want businesses to step up\" class=\"wp-image-20539\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey reveals parents want businesses to step up<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20539-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?strip=all&#038;quality=95\" alt=\"Survey reveals parents want businesses to step up\" class=\"wp-image-20539\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom7.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey reveals parents want businesses to step up<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>This is just one example of a broader shift in how citizens view the role of businesses in society. 59% of Americans \u2014 including 66% of parents \u2014 trust businesses to create a better future for young generations.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"20540-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?strip=all&#038;quality=95\" alt=\"Survey reveals parent trust in businesses to create a better future\" class=\"wp-image-20540\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption><em>Survey reveals parent trust in businesses to create a better future<\/em><\/figcaption><\/figure><\/div>\n<div id=\"20540-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?strip=all&#038;quality=95\" alt=\"Survey reveals parent trust in businesses to create a better future\" class=\"wp-image-20540\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=768&amp;h=461 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=500&amp;h=300 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=678&amp;h=407 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/ewsroom6.png?w=322&amp;h=193 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>Survey reveals parent trust in businesses to create a better future<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>Salesforce is proud to be part of the solution, including through a <a href=\"https:\/\/www.salesforce.com\/company\/news-press\/press-releases\/2020\/08\/salesforce-grant-announcement\/\">$20 million grant <\/a>to five major public school districts in the U.S. We are also introducing a suite of <a href=\"https:\/\/www.salesforce.org\/work-com-for-schools\/\">Work.com<\/a> solutions to help schools effectively engage students from anywhere and reopen safely when the time is right.<\/p>\n\n\n\n<p><i>Salesforce conducted two double-blind surveys of 2,006 adults in the United States. One was fielded on August 1 and 2, 2020. Click <a href=\"http:\/\/sforce.co\/snapshot\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to explore data across demographics and geographies.<\/i><\/p>\n\n\n\n<p><i>The other was fielded June 05 &#8211; June 23, 2020 to 20,000 adults worldwide, including 2,000 in the United States. Click <a href=\"https:\/\/public.tableau.com\/profile\/salesforceresearch#!\/vizhome\/GlobalStakeholderSeriesInfographic\/OnePager\">here<\/a> to view highlights.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every two weeks, Salesforce Research is surveying the general population to learn how consumers and the workforce are navigating the COVID-19 pandemic. We\u2019re posting our insights from the survey and tips on what businesses can do in response.<\/p>\n","protected":false},"author":57,"featured_media":20534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"Every two weeks, Salesforce Research is surveying the general population to learn how consumers and the workforce are navigating the COVID-19 pandemic. We\u2019re posting our insights from the survey and tips on what businesses can do in response.\n\n","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1913],"sf_topic":[1904,1766],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2395],"sf_visibility":[],"coauthors":[2103],"class_list":["post-20541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-reopen-safely","sf_topic-reopen-safely","sf_topic-equality","sf_location-amer","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Survey: Just 39% of American Parents Think Kids Will Get a Good Education This Year - Salesforce<\/title>\n<meta name=\"description\" content=\"Every two weeks, Salesforce Research is surveying the general population to learn how consumers and the workforce are navigating the COVID-19 pandemic. 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